Role Description At Pavago, one of our clients is hiring a hands-on and performance-driven Digital Marketing Specialist to manage and optimize digital marketing campaigns across Google Ads, SEO, social media, and performance reporting. This is an execution-focused role where you’ll directly impact traffic growth, lead generation, audience engagement, and marketing performance across paid and organic channels. You’ll own campaign execution, optimize performance using data-driven insights, and continuously identify opportunities to improve visibility, conversions, and return on investment. If you’re passionate about Google Ads, SEO, social media, and performance marketing, this role offers the opportunity to make a measurable impact within a growing organization. What You’ll Own - Google Ads & Paid Search (Primary Focus) - Manage and optimize Google Ads campaigns across Search, Display, and Remarketing. - Conduct keyword research, audience targeting, competitor analysis, and campaign structuring. - Write and test high-converting ad copy, headlines, and calls-to-action. - Optimize campaign performance by improving CPC, CTR, CPA, ROAS, conversion rates, and quality scores. - Manage campaign budgets, bidding strategies, and performance pacing. - Identify opportunities to improve campaign scalability and lead generation. - SEO & Organic Growth - Conduct keyword research using SEMrush, Ahrefs, Google Search Console, or similar platforms. - Optimize metadata, headings, landing pages, website content, and internal linking. - Support technical and on-page SEO improvements. - Monitor keyword rankings, organic traffic, and search visibility. - Identify content gaps and opportunities to improve search performance. - Recommend SEO strategies that drive sustainable organic growth. - Social Media Management & Engagement - Manage social media engagement across Instagram, Facebook, and LinkedIn. - Support content scheduling, caption optimization, and post publishing. - Respond to comments, direct messages, and audience interactions. - Monitor engagement metrics, audience growth, and social performance. - Help improve brand visibility and online community engagement. - Reporting & Performance Analytics - Monitor campaign performance across paid advertising, SEO, and social media. - Analyze marketing performance using Google Analytics 4 (GA4), Google Ads, SEO platforms, and social analytics tools. - Prepare performance reports with actionable insights and optimization recommendations. - Maintain organized documentation of campaign updates, testing results, and optimization history. - Present data-driven recommendations that improve marketing performance. Qualifications - 3+ years of hands-on experience managing Google Ads campaigns. - 3+ years of social media management and audience engagement experience. - Proven SEO experience using SEMrush, Ahrefs, or similar SEO platforms. - Experience managing performance-focused digital marketing campaigns. Requirements - Technical Skills - Google Ads - Google Analytics 4 (GA4) - Google Search Console - SEMrush, Ahrefs, or similar SEO platforms - Strong understanding of: - PPC - Paid Search - SEO - Audience Targeting - Conversion Optimization - Strong knowledge of marketing metrics including: - CPC - CTR - CPA - Conversions - ROAS - Excellent written communication and copywriting skills. - Ability to work independently in a remote environment. Benefits - Fully remote opportunity aligned with U.S. business hours. - Own performance across Google Ads, SEO, and social media. - Direct impact on business growth through measurable marketing results. - Performance-driven environment with clear KPIs. - Exposure to paid media, SEO, analytics, and growth marketing. - Career growth opportunities into Performance Marketing Manager, Growth Marketing Lead, or Digital Marketing Manager roles. Interview Process - Initial Phone Screen - Spark Hire Intro Video (3–5 minutes) - Client Interview - Offer & Onboarding What Happens After You Apply Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video is the next step that completes your application and can be recorded whenever it’s convenient for you. Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. This helps the hiring team evaluate your communication style early, making future interviews more meaningful while reducing unnecessary interview rounds. Don’t overthink it—you can record your video as many times as you’d like before submitting it. Only your final submission will be reviewed. Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after submitting your application. Apply Now If you’re a results-driven Digital Marketing Specialist who enjoys optimizing Google Ads, improving SEO performance, growing social engagement, and delivering measurable marketing outcomes, we’d love to hear from you. Apply today and help drive business growth through high-performing digital marketing campaigns.