• Drive growth and engagement through innovative marketing programs • Implement high-impact organic and paid campaigns • Collaborate with cross-functional teams and external partners • Manage execution of all organic marketing programs • Track paid and organic marketing performance • Contribute to organic strategy in partnership with the Head of Marketing

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are growing fast and looking for a strategic, hands-on Director of Integrated Marketing to develop and execute cohesive, multi-channel campaigns (digital, social, traditional, experiential) that drive brand awareness and business growth. - Serve as a strategist and integrator leading cross-functional initiatives - Manage marketing budgets and analyze data to optimize campaign performance - Oversee brand and product marketing, organic social, and the GTM process for major marketing initiatives - Define and run a repeatable, cross-functional GTM framework for new product launches, holiday campaigns, and major brand initiatives - Write and validate concise strategic briefs that align positioning, target segments, messaging, creative direction, and KPIs - Partner with cross-functional leaders to plan, execute, and optimize omnichannel campaigns - Coordinate stakeholders to deliver launches on time and on budget - Set KPI frameworks, build dashboards, run post-mortems, and iterate on creative and channels based on data - Ensure on-brand messaging and creative consistency across all touchpoints - Own agency relationships for organic social, brand strategy, consumer insights, and PR Qualifications - 7+ years marketing experience with at least 3+ years in a similar role - Proven CPG experience (brand or product marketing within packaged food and/or pet care preferred) - Direct experience in DTC ecommerce and subscription businesses with demonstrable growth results - Deep experience writing strategic marketing briefs and driving cross-functional GTM execution - Strong analytical skills; comfortable working with LTV/CAC models, cohort analysis, and attribution - Hands-on experience with paid acquisition channels (Meta, Google, programmatic), email/CRM platforms, and content/social - Excellent written and verbal communication; ability to influence at senior levels - Track record of building repeatable processes and scaling marketing operations Nice-to-Haves - Passion for pets and knowledge of pet nutrition trends - Experience with fresh or refrigerated CPG product launches - Familiarity with subscription/recurring revenue optimization tools and platforms - Agency or creative production background Benefits - Unlimited PTO – we trust you to take the time you need - Equity program – a chance to own part of the company! - 401k plan with employer match – invest in your future - Annual work-from-home stipend – set up your workspace for success - Competitive Medical, Dental, Vision plans – company covers 80% - Sundays subscription for your pup! – because we care about your furry friends - Parental leave & PAWrental leave – support for growing families, both human and pet - Discounted pet insurance – keep your pets happy and healthy

• Mission Control for Field Assets: Serve as the primary point of contact for our warehouse facilities (E3). You will own the end-to-end tracking, shipping, and timely return of all booth properties and event assets, ensuring the team has what they need, when they need it. • Swag & Collateral Command: Manage inventory levels and fulfillment for all company swag and field requests (such as business cards). You’ll proactively track stock and handle replenishment so our brand presence never misses a beat. • Reporting & Financial Hygiene: Act as the backbone for end-of-month reporting. You will lead the charge in collecting receipts, reconciling team expenses, and organizing data to ensure our marketing spend is accurate and transparent. • Contract & Invoice Orchestration: Facilitate the end-to-end contract and invoice process for the Field and Event Marketing teams. You’ll be the "process owner" who identifies bottlenecks in legal or procurement and pushes tasks across the finish line. • PAM (Partner Account Manager) Support: Serve as the dedicated support lead for our PAMs to bring their local events to life. This includes sourcing and booking venues, coordinating food and beverage, and managing custom logistics. • Startup Agility: As a key member of a high-growth team, you will tackle various administrative projects and "special missions" as they arise, providing the flexible support necessary to help the organization scale.

• Leads the development and execution of payer resources, reimbursement resources, end-to-end payer and channel marketing; provides resources to support the market access field team and pull through strategies. • Understands total cost of care and all aspects of reimbursement (coding, coverage, and payment) for inpatient and outpatient settings across payer segments. • Develops the value proposition resources and key messages aligned with Brand strategy. • Supports the Payer Accounts team in strategic and tactical business planning for payers and hospitals, and partners with payers, key institutions, and health economic associations to ensure attainment of market access goals. • Creates marketing materials to promote payer programs and responsible for PRC internal review process. • Supports Market Access in internal meeting planning, deck/slide preparation. • Manages Market Access dashboards, to include Payer Policy reports, Appeals, Trade Agreements, Patient Support in collaboration with Access Operations. • Ensures compliance with corporate policies and procedures as well as with US/global healthcare laws and regulations. • Deliver clear, customer-focused and robust AMCP Dossiers in collaboration with US Health Economics Value Access (HEVA). • Promote payer requirements and incorporate evidence needs into product development strategies and resources for pipeline assets in conjunction with HEVA. • Must adhere to Iovance Biotherapeutics’ core values, policies, procedures, and business ethics.