• Investigating certification pathways, state-by-state regulations, and the evolving challenges of the medical assistant profession. • Drafting authoritative articles, "Day in the Life" guides, and career roadmaps for aspiring allied health workers. • Scripting and recording short-form video content that highlights the daily realities, skills, and rewards of working in a clinical setting. • Identifying "pain points" for students and developing checklists or study guides to help them succeed.

• Own and actively build, test, and evolve the company’s product and solution positioning—turning strategy into clear sales talk tracks, pitch narratives, and proof points that work in live deals. • Create and scale an AI-driven content and messaging engine across the buyer journey—writing executive narratives, product stories, sales decks, and enablement assets that directly support pipeline and revenue. • Define and drive go-to-market strategy for product launches, new segments, and key initiatives, partnering closely with Sales, Product, Enablement, and Growth Marketing to ensure alignment, consistency, and impact. • Translate complex product capabilities into clear, persuasive narratives that resonate with enterprise buyers (CFOs, CIOs, GCs, and legal ops leaders) and accelerate sales cycles. • Serve as the owner of all core messaging assets — including pitch decks, battlecards, solution briefs, demo narratives — ensuring consistency, clarity, and relevance across functions and channels. • Act as a direct extension of the Sales team—supporting priority deals with custom narratives, decks, ROI framing, and 1:1 enablement as needed. • Manage a small high-performing team, while personally owning and delivering critical messaging, enablement, and narrative assets. • Build and produce a performance-driven content engine across high-impact decks, and talk tracks, website, social media, paid campaigns, live events, and webinars, leveraging AI tools and automation platforms to accelerate content production, personalization, and campaign iteration at scale. • Operationalize feedback loops by embedding product marketing into win/loss analysis, pipeline reviews, field interviews, and customer research to drive ongoing refinement of positioning and strategy. • Act as a key voice in competitive strategy, customer segmentation, and persona development, using insights to influence product roadmap, campaign focus, and market expansion priorities. • Serve as the internal expert for sales and product on our buyer, product roadmap, competitive positioning, and more – you will be the trusted resource. • Be proactive in identifying and delivering must-win market opportunities, breakthrough content, owned data. • Build strong relationships with customers to conduct research, learn feedback, build market advocates. • Build an insights engine to educate the business on market momentum, customer insights, competitive updates, and more. • Represent the voice of the market at the leadership table, advocating for customer needs and ensuring our messaging aligns with business goals, market dynamics, and growth strategy. • Perform other duties as assigned to support departmental and company objectives.

• Reporting to the Head of Field Medical Affairs, responsible for leading the development, execution, and governance of scientific content and training programs that support Medical Affairs field teams. • Operationalize the field strategy by building high quality scientific resources, delivering training programs, and ensuring field teams are scientifically current, compliant, and launch ready. • Oversee the full lifecycle of content creation, training module development and integrate congress and competitive intelligence. • Monitor KPIs and feedback loops to measure training effectiveness, field resource utilization, and scientific competency.

• Content ideation: Contribute content ideas to enhance marketing programs and sales outreach, and help guide stakeholders with content recommendations based on strategic objectives and core distribution channels. • Multi-format content creation & repurposing: Write content consistent with our brand tone and voice, and optimized for search and user experience across formats – reports, blog articles, case studies, guides, emails, and more – to support buyer education, consideration, deal acceleration, and customer retention & uplift. • Content optimization: Apply SEO/AEO strategies to maximize content reach and discoverability. • Content audits: Perform regular content audits to identify where new content is needed and opportunities to repurpose or refresh existing content. • Cross-collaboration: Support the product marketing team with content specific to SpyCloud solutions areas and customer industry verticals. • Content library management: Co-manage content library via third-party tool. • Reporting: Work with leadership to report on strategic content KPIs and adapt strategies based on performance.