• Participate in the development and refinement of product positioning and messaging, then synthesize it into effective content for a technical audience. • Collaborate with sales, product marketing, growth marketing, web development, design, and more to identify, develop, and produce effective content. • Become an expert on our users and customers, understanding who they are, their pain points, etc. • Create purposeful content that convinces and helps drive sales, including but not limited to: landing pages, one-pagers, case studies, slide decks, white papers, blog posts, ad copy, and more. • Position Tailscale as a thought leader in networking and security, and increase awareness of these issues through impactful content.

• Participate in the development and refinement of product positioning and messaging, then synthesize it into effective content for a technical audience. • Collaborate with sales, product marketing, growth marketing, web development, design, and more to identify, develop, and produce effective content. • Become an expert on our users and customers, understanding who they are, their pain points, etc. • Create purposeful content that convinces and helps drive sales, including but not limited to: landing pages, one-pagers, case studies, slide decks, white papers, blog posts, ad copy, and more. • Position Tailscale as a thought leader in networking and security, and increase awareness of these issues through impactful content.

• Drive the transformation from legacy systems to unified, modern moderation platform • Own the product vision for how Bazaarvoice processes billions of content operations • Define what "enterprise-grade moderation" means and how we deliver it at scale • Set investment priorities across stability, automation, and innovation • Expand ML capabilities to comprehensive automation across all content types (text, images, video) • Partner with Data Science to evolve models that detect AI-generated content, review bombing, and emerging fraud patterns • Create AI-powered feedback loops to coach consumers toward displayable content • Advanced content quality scoring and author reputation systems • Build Portal capabilities that empower clients to manage moderation without support tickets • Enable real-time actions • Provide AI-generated explanations for moderation decisions to reduce support burden • Create escalation workflows that streamline client issue resolution • Own publishing pipeline performance, stability, and throughput optimization • Partner with Content Operations to optimize human moderation workflows • Evaluate "human-in-the-loop" strategies that supply ML model feedback • Define optional premium moderation services for clients requiring additional oversight

• Content Creation (Paid & Organic) - Concept, film, and edit high-energy content (TikTok, Reels, Shorts) that feels native to the platform (roughly 2 videos per day, dependent on a new launch or promo). - Capture and edit aesthetic photo and video assets specifically for our email newsletters - bringing our herbal rituals to life in our customers' inboxes through GIFs and lifestyle imagery. - Capture behind-the-scenes moments, events, and day-to-day operations to keep our brand feeling human and transparent. - Maintain an organized library of b-roll, product footage, and community UGC so our social team always has a bank of "evergreen" content to pull from. - Partner with the growth team to produce "UGC-style" ads that stop the scroll and drive conversions. - Identify top-performing organic posts and "remixing" them into high-converting ad formats for our Growth team, ensuring a seamless bridge between organic storytelling and paid performance. - Brainstorm fresh post ideas and write punchy, brand-aligned copywriting for social captions, ensuring the brand voice is consistent and engaging. • Platform Management & Broadcast Channel - Own our Instagram Broadcast Channel. This is our "inner circle" - you’ll be responsible for keeping it active with exclusive polls, voice notes, and early-access drops. - Transition followers from "passive observers" to "active participants" by fostering two-way conversations. - Moderate comments, answer DMs with personality (no "corporate-speak" here), and identify brand advocates who we should be rewarding. - Work with Social Media Manager to support the social media calendar, scheduling and publishing content across all social platforms. - Support Social Team with weekly reporting. • Community Building - Execute strategies to grow our community footprint through partnerships, challenges, and outreach. - Work closely with our Social Media Manager and Influencer Specialist to come up with ways to foster a loyal and engaged community. - Act as the "eyes and ears" of the company, reporting back on what the community loves, hates, or is asking for next. - Taking the lead on proactive community outreach, commenting on tagged posts, DMs, engaging with customer stories, and fostering loyalty