• Work within in-house PPC team to plan, implement, and optimize paid search campaigns across platforms including Google Ads, Bing Ads, and others. • Take ownership of channel performance, achieving targets • Develop and execute best-practice PPC strategies to meet business goals. • Provide guidance and support to team members in determining optimal tactics to deliver commercial priorities. • Build and manage testing roadmap for categories. • Leverage data-driven insights to identify opportunities and optimize campaign performance. • Stay up to date with search engine updates and PPC industry trends. • Build strong collaborative relationships with teams across Business Development, Product, Data, Engineering, Compliance, and Finance.

• Develop, execute, and optimize multi-channel demand generation programs across email, paid media, content syndication, webinars, events, and ABM • Own the full marketing funnel from top-of-funnel awareness through MQL-to-SQL handoff, ensuring quality, velocity, and volume • Build and manage account-based marketing (ABM) programs targeting enterprise accounts in key verticals and geographies • Partner with sales leadership to align on ICP, account tiering, and pipeline coverage goals • Own campaign execution and lead management in Pardot, including segmentation, scoring, nurture workflows, and lifecycle programs • Maintain data hygiene and lead routing integrity across Pardot and Salesforce • Build and manage campaign tracking, UTM frameworks, and attribution models to ensure accurate performance reporting • Own weekly and monthly reporting on pipeline contribution, MQL/SQL volume, conversion rates, CAC, and campaign ROI • Build dashboards that give marketing and sales leadership clear visibility into what's working • Use data to make proactive optimization decisions -- not just post-mortems • Partner with content and creative teams to ensure the right assets reach the right audiences at the right funnel stage • Manage relationships with paid media agencies or vendors to maximize performance across LinkedIn, Google, and programmatic channels • Collaborate with field and partner marketing teams to integrate regional programs into global demand gen strategy

• Serve as the primary strategic lead for the Growth Department, overseeing the internal Paid Media Supervisor and holding external vendors/digital agencies accountable to performance benchmarks. • Hold full authority over paid media budget allocation, spend approval, and scaling strategies. • Partner with the Marketing Technologist to execute the upcoming strategic implementation of HubSpot as the core marketing automation engine. • Set macro Key Performance Indicators (KPIs) for marketing acquisition. • Lead the presentation of the weekly Growth Department data deck. • Implement automation, advanced tracking models, and analytics tools to eliminate attribution blind spots and scale paid media operations efficiently.

Role Description As a Paid Ads Specialist, you will be responsible for planning, implementing, and optimizing paid advertising campaigns across various platforms. You'll collaborate with cross-functional teams to drive targeted traffic, increase brand visibility, and achieve measurable results. - Develop and execute effective paid advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn, and others. - Conduct keyword research, audience targeting, and competitor analysis to inform campaign strategies. - Create compelling ad copy and design eye-catching visuals that align with brand guidelines. - Monitor and analyze campaign performance, providing insights and recommendations for optimization. - Manage advertising budgets, ensuring efficient allocation and maximum return on investment (ROI). - Stay abreast of industry trends, new ad formats, and platform updates to continuously improve campaign effectiveness. - Collaborate with the marketing team to align paid advertising efforts with overall marketing strategies. Qualifications - 4+ years of work experience in a Paid Ad role. - Experience in Cryptocurrency/Blockchain. - In-depth knowledge of advertising platforms, including Google Ads, Facebook Ads Manager, and LinkedIn Advertising. - Proficient in data analysis and using analytics tools to measure campaign performance. - Experience marketing crypto exchanges, DeFi platforms, or fintech products. - Knowledge of Google Analytics, Tag Manager, and tracking tools. - Experience running global marketing campaigns. - Familiarity with crypto ad compliance policies. - Strong creative and strategic thinking skills. - Excellent communication and collaboration abilities. Requirements - Bachelor or Master Degree in Marketing, Advertising or similar. - Fluent in English. Benefits - Competitive Financial Compensation: We offer financial benefits that reflect the value of your work and dedication. - Work Flexibility: Enjoy the flexibility to work from home, the office, or even abroad. - Annual Holidays: Generous paid time off to help you maintain a healthy work-life balance. - Relocation Assistance: We provide relocation support for employees moving to new locations. - Professional Development: Opportunities for training, certifications, and career growth. - Employee Recognition: Programs to celebrate and reward your achievements and contributions. - Inclusive & Collaborative Culture: A supportive and diverse work environment where your voice matters. - Diversity, Equality, and Inclusion: We are committed to fostering a workplace that values diversity and promotes equality and inclusion for all employees.