• Serve as the primary strategic lead for the Growth Department, overseeing the internal Paid Media Supervisor and holding external vendors/digital agencies accountable to performance benchmarks. • Hold full authority over paid media budget allocation, spend approval, and scaling strategies. • Partner with the Marketing Technologist to execute the upcoming strategic implementation of HubSpot as the core marketing automation engine. • Set macro Key Performance Indicators (KPIs) for marketing acquisition. • Lead the presentation of the weekly Growth Department data deck. • Implement automation, advanced tracking models, and analytics tools to eliminate attribution blind spots and scale paid media operations efficiently.

Role Description As a Paid Ads Specialist, you will be responsible for planning, implementing, and optimizing paid advertising campaigns across various platforms. You'll collaborate with cross-functional teams to drive targeted traffic, increase brand visibility, and achieve measurable results. - Develop and execute effective paid advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn, and others. - Conduct keyword research, audience targeting, and competitor analysis to inform campaign strategies. - Create compelling ad copy and design eye-catching visuals that align with brand guidelines. - Monitor and analyze campaign performance, providing insights and recommendations for optimization. - Manage advertising budgets, ensuring efficient allocation and maximum return on investment (ROI). - Stay abreast of industry trends, new ad formats, and platform updates to continuously improve campaign effectiveness. - Collaborate with the marketing team to align paid advertising efforts with overall marketing strategies. Qualifications - 4+ years of work experience in a Paid Ad role. - Experience in Cryptocurrency/Blockchain. - In-depth knowledge of advertising platforms, including Google Ads, Facebook Ads Manager, and LinkedIn Advertising. - Proficient in data analysis and using analytics tools to measure campaign performance. - Experience marketing crypto exchanges, DeFi platforms, or fintech products. - Knowledge of Google Analytics, Tag Manager, and tracking tools. - Experience running global marketing campaigns. - Familiarity with crypto ad compliance policies. - Strong creative and strategic thinking skills. - Excellent communication and collaboration abilities. Requirements - Bachelor or Master Degree in Marketing, Advertising or similar. - Fluent in English. Benefits - Competitive Financial Compensation: We offer financial benefits that reflect the value of your work and dedication. - Work Flexibility: Enjoy the flexibility to work from home, the office, or even abroad. - Annual Holidays: Generous paid time off to help you maintain a healthy work-life balance. - Relocation Assistance: We provide relocation support for employees moving to new locations. - Professional Development: Opportunities for training, certifications, and career growth. - Employee Recognition: Programs to celebrate and reward your achievements and contributions. - Inclusive & Collaborative Culture: A supportive and diverse work environment where your voice matters. - Diversity, Equality, and Inclusion: We are committed to fostering a workplace that values diversity and promotes equality and inclusion for all employees.

Role Description Als Online-Marketing-Manager*in (m/w/d) unterstützt du unser Team bei der Planung, Umsetzung und Optimierung von Performance Kampagnen – vor allem in den Suchmaschinen von Google und Microsoft. - Haupt-Anwendungen: Lead Generierung und Shopping Ads. - Unsere Kunden werden von dir souverän betreut und beraten. - Du arbeitest eng mit unseren unterschiedlichen Fachbereichen zusammen. Qualifications - Mindestens 3 Jahre operative Erfahrung mit Google Ads (Agentur- oder In-House) - Nachweisbare Erfolge in der Kampagnenoptimierung (gerne konkrete Beispiele mitbringen) - Sicherer Umgang mit GA4, Google Tag Manager und Google Search Console - Erfahrung mit Microsoft Advertising von Vorteil - Sehr gute Deutschkenntnisse (C1/C2) und gute Englischkenntnisse (min. B2) - Sicherer Umgang mit KI-Tools (z. B. ChatGPT, Claude, Perplexity) zur Effizienzsteigerung - Erfahrungen mit AI Automation Workflows wünschenswert - Strukturierte, selbstorganisierte Arbeitsweise und proaktive Kommunikation mit Kund:innen - Google Ads Zertifizierung: nice to have, kein Muss Benefits - Von der betrieblichen Zusatz-Krankenversicherung, Sachkostenzuschuss über betriebliche Altersversorgung haben wir eine breite Palette an Zusatzleistungen. - Einen spannenden Job, in dem du Verantwortung übernehmen und dich weiterentwickeln kannst. - Ein kompetentes Team, das sich als Netzwerk von Talenten versteht und gemeinsam an der Lösung komplexer Aufgabenstellungen arbeitet. - Wenn gewünscht: einen angenehmen Arbeitsplatz in Berlin in einem hilfsbereiten und netten Team. - Du kannst deine Arbeitszeit frei einteilen (es sollte aber überwiegend werktags und tagsüber sein). - Arbeiten kannst Du gern auch von zuhause / woanders. - Wir realisieren unterschiedlichste Projekte – dadurch ist die Arbeit sehr abwechslungsreich. - Bei uns kannst Du auch eigene Ideen umsetzen, wenn Du uns von deren Notwendigkeit überzeugen kannst. - Deine Arbeitszeiten sind flexibel und können bis auf projektbezogene feste Termine von Dir kurzfristig festgelegt werden.

• Build and lead the team: Manage two paid media contractors from day one, with a plan to convert them to full-time hires by January, and grow the team to 2-3 people within the first 12 months. You’ll hire, onboard, coach, and develop direct reports. This is a people-management role, not a solo IC function. • Own paid media strategy and budget: Plan, allocate, and manage a $5M+ annual budget across LinkedIn, Meta, YouTube, Google, Reddit, TikTok, DSP, and DOOH. Every dollar accountable. • Manage agencies and contractors: Brief, steer, and hold external partners accountable. You set the strategy and testing agenda; they execute. You know what good agency output looks like because you’ve been on that side of the table. • Run paid social as a primary channel: LinkedIn, Meta, YouTube, Reddit, and TikTok are where our buyers spend time. You’ll build audience strategies, creative testing frameworks, and campaign architectures that turn paid social into a pipeline driver. • Build the infrastructure: Stand up measurement frameworks, attribution models, tagging systems, and reporting dashboards. If the plumbing doesn’t exist, you build it. Work with RevOps and marketing ops to close the loop between ad spend and pipeline. • Run structured experimentation at scale: Design and execute testing programs across creative audiences, channels, and bidding strategies. You have a methodology for this, not just a habit of “trying things.” Document what works, kill what doesn’t, share findings across the org. • Use AI to sharpen performance: You’re already using AI for bidding optimization, audience modeling, creative iteration, and performance analysis. We expect you to show how AI fits into your workflow and where it gives you an edge. This isn’t a nice-to-have; it’s how modern paid media operates. • Drive full-funnel programs: Campaigns that serve the entire buyer journey, from awareness through demo requests and pipeline acceleration. Coordinate with demand gen, ABX, content, and sales. • Report on what matters: Translate platform metrics into business outcomes: pipeline generated, cost per opportunity, influenced revenue.