• Support the end-to-end planning, execution, and optimization of digital marketing campaigns across platforms such as Google Ads, Meta, YouTube, TikTok, CTV, and other DSPs • Take full ownership of complex, multi-channel initiatives, ensuring projects are delivered on time, within scope, and aligned with business objectives • Establish project timelines, workflows, and execution plans while proactively identifying risks and driving resolution • Oversee campaign budgets, forecasting, pacing, and performance optimization to maximize ROI • Ensure consistency, quality control, and adherence to best practices across all campaign deliverables • Support the development and execution of internal communication strategies to effectively inform and engage employees • Drive external digital communication initiatives that increase brand visibility, customer engagement, and revenue growth • Serve as a key point of contact for communications strategy across cross-functional initiatives and campaigns • Provide ongoing mentorship and guidance to selected team members, supporting both technical skill development and customer-facing soft skills • Analyze campaign performance and customer behavior to identify insights and inform optimization strategies • Partner with Client Services, Sales, Product, Analytics, and Ad Operations teams to ensure seamless execution and alignment • Identify opportunities to improve tools, processes, and campaign strategies to increase efficiency and effectiveness

• Develop and execute social media content strategies across Instagram, Facebook, YouTube, and LinkedIn • Create compelling copy, visuals, and video content that reflects Mondosol's voice and mission • Engage with our community of learners and educators: respond to comments, host events, spark conversations • Design and manage online events, webinars, and live sessions on Google Meet • Identify growth opportunities through community feedback, trends, and data • Support the onboarding of new teachers and learners into the Mondosol ecosystem • Collaborate with language teachers to co-create content that showcases their expertise • Track community metrics and campaign performance and share actionable insights

• Execute and monitor lead engagement strategies, ensuring alignment with the customer journey and conversion goals • Document defined strategies and break them down into clear, contextualized tasks for the teams involved, ensuring information reaches all teams complete • Manage spreadsheets, documents, and project management tools to efficiently control tasks and launch schedules, tracking what has been completed and what needs to be unblocked • Work closely with developers and engineers to ensure pages are implemented technically within deadlines • Conduct market and competitor research, identify opportunities, and propose strategic adjustments • Apply critical judgment to deliverables, proposing improvements in copy, layout, and funnel structure with a focus on performance and user experience • Monitor launch performance metrics, suggesting data-driven optimizations • Contribute to the continuous improvement of workflows, templates, and processes in the area

• Collaborate with cross-functional account teams to ensure seamless execution of high impact initiatives and consumer journeys from kickoff to launch, with special attention to how client’s sales and marketing teams need to collaborate • Focus on the core business KPIs for clients, develop and implement cross-channel programs that align to key moments of need within the customer’s journey based on insights from analytics and behavioral science • Partner with client stakeholders to operationalize program-based strategies and develop cross-channel programs and initiatives that increase key performance indicators • Lead strategic meetings (both internally and externally) to align on client goals and ensure that programs are operating in service of unique customer journey needs • Work across accounts to oversee the creation of emails, forms, landing pages, reports, and other related infrastructure to optimize performance of our marketing efforts • Build custom multi channel reports and implement reporting processes that capture key insights, and define account success, while also identifying opportunities for continued improvements in efficiency, effectiveness, and impact of the complex, consumer-centric marketing strategies • Maintain data hygiene and data/list integrity standards, including managing data and integrations between marketing and sales platforms (Hubspot, Salesforce, Marketo, Pardot, etc), and creating standards if they do not exist • Participate in campaign planning to develop and maintain all project aspects, including timelines/schedules, budget, progress/status reports, and messaging/copy if needed. • Identify customer segments for targeted marketing programs and plan consumer loyalty and engagement programs to deliver ROI-positive results • Identify and mitigate risk, specifically how CRM changes may impact reporting and other processes; support account manager in managing client expectations, and ensuring client-delivery alignment between requirements and downstream deliverables. • Craft service narratives to communicate what we are building in service of our client’s mission, the outcomes we deliver to our customers, and the continued value Logical Media Group can provide to increase client success • Assist Account Management and Director of Growth with creating clear business cases for new engagement opportunities, and get buy-in from key clients and stakeholders • Articulate business and functional requirements of CRM, engaging in strategic storytelling to align and inspire a wide range of internal and external stakeholders