• Build and execute SOCi’s partner marketing strategy — co-marketing campaigns, webinars, and co-branded content • Activate partner-led customer advocacy — surfacing case studies, referrals, and testimonials that support conversion and prospect confidence • Coordinate partner events, sponsorships, and activations against clear ROI and pipeline goals • Run MDF (market development funds), SPIFFs, and partner incentive programs day-to-day, tracking spend against return • Bring recommendations and simple business cases for where to invest partner marketing effort, with forecasted pipeline impact • Adapt SOCi’s sales and product materials — decks, one-pagers, battlecards, demos, case studies — into partner-ready, co-branded, and white-labeled versions partners can confidently use to sell SOCi • Build repeatable templates and a self-serve resource hub so adaptation scales across many partners without starting from scratch each time • Create interactive, self-guided product demos (e.g., Navattic) for partner-led selling and training • Develop partner training and onboarding content that keeps product knowledge, positioning, and brand representation consistent across the ecosystem • Use AI tools to draft, adapt, and localize partner marketing and enablement materials faster — turning multi-day asset builds into same-day turnarounds • Build and document a reusable library of AI workflows and prompts so the team produces on-brand, partner-ready assets consistently and at scale • Manage partner communications — newsletters, product and roadmap updates, and inputs to business reviews — to drive engagement and retention • Serve as a key connection point across Sales, Product Marketing, Demand Gen, and Brand, keeping partner priorities aligned and surfacing partner feedback to Product

• Operate as an authority in behavioral health trends both clinically and within geographical market environments. • Build coordinated account plan strategies including understanding of account structures and patient flow, access landscapes, and emerging market/account trends. • Garner insights that anchor strategic account plans aligned to customer needs & brand strategies to deliver on local market opportunities. • Drive account plan development, ensure clarity on roles & responsibilities, champion our Neuroscience Ways of Working, and drive accountability across coalition teams to pull though account plans tactics. • Identify, engage, and develop relationships with population health decision makers who influence care within behavioral health marketplace and systems. • Integrate priority resources, engage internal key partners, and education that activate customers to increase patient access across care delivery, care coordination, trade, and payer accounts. • Proactively lead internally including field sales, home office, etc. to meet/complete brand marketing strategies and facilitate execution of account plans. • Consistently adhere to all company current compliance guidelines and policies.

• Collaborate closely with partners to drive bookings and ensure a perfect customer experience. • Identify, recruit, and develop new Partners to expand our sales and service capabilities. • Forecast partner pipeline conversion in coordination with the sales teams. • Develop and actively lead a sales strategy and business plan for assigned Partner/Distribution account(s). • Enable Partner sales and technical teams in line with GTM plan and partner program requirements. • Track partner performance-to-plan and identify action plans to address enablement, engagement, pipeline, and bookings gaps. • Develop selling and services opportunities with and within Partner organizations, penetrating new divisions and organizations within assigned Partner accounts. • Coordinate marketing activities and leverage Cohesity marketing resources to establish prioritization, execution, and return on investment. • Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support decision making.

• Responsible for sales activities related to FDA approved, commercialized products • Develop productive, professional business relationships within institutions with all key prospective product users and purchasing influencers • Achieve defined product sales forecast • Take ownership for the territory business development strategy including referring physician specialties • Understand and comply with all provider institutional policies related to access and new pharmaceutical products • Communicate frequently with manager regarding progress and key observations • Manage productive relationships and activities with distributors and promotional partners