• Create and manage a portfolio hierarchy that aligns to buyer needs, market dynamics, and overall business strategy. • Translate business objectives, market opportunities, and the offering portfolio into a cohesive, formal go-to-market (GTM) strategy. • Develop and execute go-to-market plans for the portfolio, including target audience prioritization, messaging, and integrated campaign strategy. • Oversee launch planning for new offerings, including defining and managing an enterprise-wide launch process. • Develop a deep understanding of buyer and customer needs, market trends, and the competitive landscape. • Partner with leaders across sales, product, marketing, customer success, and other functions to design aligned strategies, tactics, and resources. • Create and lead a revenue enablement plan that drives portfolio understanding, adoption, and growth across buyer- and customer-facing roles. • Provide leadership, direction, and mentoring to product marketing and vertical marketing team members. • Formalize and maintain processes, measurement tools, and reporting structures to support portfolio marketing team goals.

• Develop and execute comprehensive compensation plans that align with sales objectives and growth targets, collaborating with leadership to ensure strategies support overall business goals. • Collaborate with Finance and other stakeholders on the administration of sales compensation plans, ensuring timely and accurate payouts, and establishing clear guidelines and policies for consistency and fairness. • Utilize data-driven insights to refine compensation models, track and analyze metrics, and provide regular reports and insights to senior management on trends and outcomes. • Communicate compensation plans and changes effectively to the sales team and stakeholders, serving as the primary point of contact for inquiries and providing guidance and support. • Work with sales leadership to forecast, model, and plan for revenue and sales targets, ensuring compensation structures support sales goals. • Work closely with HR, Finance, Sales Operations, IT, and data teams to ensure alignment, integration, and leverage of compensation management and reporting technology.

• Own the messaging and positioning for major product areas. Make it clear, consistent, and easy for Sales, Partnerships, Account Management, and Marketing to use. • Partner with the broader marketing team to ensure our website, campaigns, and lifecycle messaging clearly communicate our value and stand out in the market. • Lead go-to-market strategy for new features, integrations, and programs. From early planning through launch and follow-through, you’re accountable for results. • Work closely with Product to deeply understand how our financing and payments actually work — from application to funding, payouts, refunds, and everything in between — and translate that into simple, compelling stories. • Bring the voice of the merchant and the consumer into the room. Use customer calls, feedback, win/loss insights, and market research to influence product direction and priorities. • Align teams around what matters most. Get Sales, Partnerships, Account Management, Product, CX, and Marketing on the same page before and after launches. • Build enablement that people actually use, especially for large businesses and platform partners. You’re comfortable creating pitch decks, FAQs, case studies, battlecards, landing pages, loom videos, live training content, one-pagers (but not the dreaded PDF!), and more. • Map the full customer journey and work with Growth on lifecycle and trigger-based campaigns that drive activation, repeat usage, and competitive wins. • Track what’s working (and what’s not). Look at acquisition, adoption, and revenue impact, then adjust.

• Define and execute GTM strategy for Bazaarvoice Ratings & Reviews releases, including launch positioning, messaging, internal and external enablement/comms, and ongoing adoption motions across different business sizes, personas, industries and geographies. • Build compelling narratives that clearly differentiate Bazaarvoice as the premium offering in the ratings and reviews space. • Lead product launches and feature releases with cross-functional partners across Product, Sales, CS, and Enablement, delivering key assets, messaging, and training. • Create competitive positioning and de-positioning with research-backed insights and strategic clarity; guide internal teams on how to win. • Collaborate with Sales, Client Success, and Enablement teams to equip the field with the tools they need to confidently sell, support, and upsell our Ratings & Reviews offering. • Gather market intelligence and voice of the customer to inform roadmap prioritization and guide product-market fit. • Create clear, compelling sales and marketing collateral, from one-sheets and web copy to playbooks and pitch decks. • Serve as a strategic partner to Product Management, influencing roadmap decisions with market context and go-to-market requirements.