Glow25 (by Primal State Performance GmbH) logo
Glow25 (by Primal State Performance GmbH)

Hey! Wir sind Primal State – ein junges, stark wachsendes Health & Well Aging Unternehmen aus Berlin. Glow25 gehört als erfolgreiche Marke zur Primal Familie und setzt neue Maßstäbe im Well-Aging-Markt mit hochwertigen Nahrungsergänzungsmitteln.

Senior Conversion & Product Analyst

Product AnalystProduct AnalystFull TimeRemoteSeniorTeam 51-200

Location

Germany

Posted

8 hours ago

Salary

0

Seniority

Senior

No structured requirement data.

Job Description

Senior Conversion & Product Analyst

Glow25 (by Primal State Performance GmbH)

Role Description At Glow25, we’re looking for a Conversion & Product Analyst to join our central Data team and help us deeply understand how users interact with our websites. You’ll support Product Managers and the Marketing team by driving insight generation, owning our conversion tracking setup, and enabling high-quality decision-making through data. This role blends strong analytical thinking with solid technical skills. You'll work across the full data stack - from setting up tracking to delivering insights - and play a key role in shaping how we measure and improve the customer journey. This is where we need your support: - Partner with Product and Marketing: Work closely with Product Managers and Marketers to define success metrics, evaluate experiments, and generate actionable insights. - Build and Maintain the Funnel: Own a sophisticated conversion funnel setup that connects user behavior across platforms and channels. - Tracking & Instrumentation: Contribute to event tracking design, including server-side tracking, to ensure reliable and privacy-compliant data collection. - Campaign Analysis: Help the Marketing team understand campaign performance, user acquisition quality, and channel effectiveness. - Collaborate with CRM: Partner with the CRM team to deliver insights across subscriptions, newsletter performance, refer-a-friend, and loyalty programs to optimize retention and customer lifetime value. - Data Modeling & Engineering: Use SQL and dbt to model clean, usable datasets that power dashboards and ad-hoc analysis. - Proactive Analysis: Identify trends, user behaviors, and opportunities for product or marketing improvement - without always being asked. - Enable Self-Serve: Help build a culture of data access by creating clear documentation, training materials, and intuitive self-service data sets in Lightdash. Qualifications - 3+ years in product analytics roles, ideally across both product and marketing analytics. - Proven skills in event tracking (client-side and server-side), product instrumentation, and campaign analysis. - Strong command of SQL (Python is an advantage) and experience working with cloud data warehouses like BigQuery. - Advanced knowledge of GTM and GA4. - Experience with Shopify is a strong advantage. - Comfortable navigating ambiguity and independently driving clarity. - Demonstrated sense of ownership and proactive problem-solving skills. - Proficiency in English is required. Benefits - Work flexibly, in the way that suits you best. - Home office? Done right. We’ve got you covered: receive a one-time €500 allowance to set up your perfect workspace. - Fully equipped from day one. Mac or Windows – you choose what works best for you. - Glow Card – your monthly treat. Get €50 every month to spend however you like – that’s €600 a year, just because. - Learning is part of the deal. Whether it’s our Glowcademy, dedicated learning time, or personal development support – we invest in you, not just in numbers. - Enjoy 40% off our entire product range – yes, everything. - Take a break – you’ve earned it. 30 vacation days + 1 personal holiday + up to 10 additional unpaid days off when you need a real reset. Oh, and New Year’s Eve? That’s a day off too! - Stay healthy, stay glowing. Our company health insurance reimburses up to €600 per year for extras like vision aids, alternative medicine, or dental cleanings. - After your probation period, we’ll contribute €600 toward your pension plan – and if you add more, we’ll top it up with an extra 20%. - Get access to discounts and special offers from top brands through our corporate benefit platforms. - Our Glow25 merch is more than just fabric – it’s your badge of belonging. - For five years in a row, we’ve been recognized as a Top Company on Kununu - proof of the strong, positive, and genuine culture we live every day. - From workouts to wellness retreats – you decide how to stay active. Choose between Urban Sports Club or Wellpass.

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