• Execute and monitor lead engagement strategies, ensuring alignment with the customer journey and conversion goals • Document defined strategies and break them down into clear, contextualized tasks for the teams involved, ensuring information reaches all teams complete • Manage spreadsheets, documents, and project management tools to efficiently control tasks and launch schedules, tracking what has been completed and what needs to be unblocked • Work closely with developers and engineers to ensure pages are implemented technically within deadlines • Conduct market and competitor research, identify opportunities, and propose strategic adjustments • Apply critical judgment to deliverables, proposing improvements in copy, layout, and funnel structure with a focus on performance and user experience • Monitor launch performance metrics, suggesting data-driven optimizations • Contribute to the continuous improvement of workflows, templates, and processes in the area

• Collaborate with cross-functional account teams to ensure seamless execution of high impact initiatives and consumer journeys from kickoff to launch, with special attention to how client’s sales and marketing teams need to collaborate • Focus on the core business KPIs for clients, develop and implement cross-channel programs that align to key moments of need within the customer’s journey based on insights from analytics and behavioral science • Partner with client stakeholders to operationalize program-based strategies and develop cross-channel programs and initiatives that increase key performance indicators • Lead strategic meetings (both internally and externally) to align on client goals and ensure that programs are operating in service of unique customer journey needs • Work across accounts to oversee the creation of emails, forms, landing pages, reports, and other related infrastructure to optimize performance of our marketing efforts • Build custom multi channel reports and implement reporting processes that capture key insights, and define account success, while also identifying opportunities for continued improvements in efficiency, effectiveness, and impact of the complex, consumer-centric marketing strategies • Maintain data hygiene and data/list integrity standards, including managing data and integrations between marketing and sales platforms (Hubspot, Salesforce, Marketo, Pardot, etc), and creating standards if they do not exist • Participate in campaign planning to develop and maintain all project aspects, including timelines/schedules, budget, progress/status reports, and messaging/copy if needed. • Identify customer segments for targeted marketing programs and plan consumer loyalty and engagement programs to deliver ROI-positive results • Identify and mitigate risk, specifically how CRM changes may impact reporting and other processes; support account manager in managing client expectations, and ensuring client-delivery alignment between requirements and downstream deliverables. • Craft service narratives to communicate what we are building in service of our client’s mission, the outcomes we deliver to our customers, and the continued value Logical Media Group can provide to increase client success • Assist Account Management and Director of Growth with creating clear business cases for new engagement opportunities, and get buy-in from key clients and stakeholders • Articulate business and functional requirements of CRM, engaging in strategic storytelling to align and inspire a wide range of internal and external stakeholders

Role Description The focus of the B2B Growth Marketing Manager will be to serve as an integral role in identifying and creating high value and high impact strategies for our clients across delivery and account management teams. This will involve supporting CRM standards and program strategies through omni-channel collaboration, monitoring the success of those initiatives, and continually enhancing and optimizing that service value for our clients. This role will primarily focus on the ideation and execution of B2B marketing and customer journey initiatives for our clients, contributing to the growth of this channel at Logical. Primary Responsibilities Include: - Working across Account Teams - Collaborate with cross-functional account teams to ensure seamless execution of high impact initiatives and consumer journeys from kickoff to launch, with special attention to how client’s sales and marketing teams need to collaborate. - Focus on the core business KPIs for clients, develop and implement cross-channel programs that align to key moments of need within the customer’s journey based on insights from analytics and behavioral science. - Partner with client stakeholders to operationalize program-based strategies and develop cross-channel programs and initiatives that increase key performance indicators. - Lead strategic meetings (both internally and externally) to align on client goals and ensure that programs are operating in service of unique customer journey needs. - Work across accounts to oversee the creation of emails, forms, landing pages, reports, and other related infrastructure to optimize performance of our marketing efforts. - Build custom multi-channel reports and implement reporting processes that capture key insights, and define account success, while also identifying opportunities for continued improvements in efficiency, effectiveness, and impact of the complex, consumer-centric marketing strategies. - Maintain data hygiene and data/list integrity standards, including managing data and integrations between marketing and sales platforms (Hubspot, Salesforce, Marketo, Pardot, etc), and creating standards if they do not exist. - Participate in campaign planning to develop and maintain all project aspects, including timelines/schedules, budget, progress/status reports, and messaging/copy if needed. - Identify customer segments for targeted marketing programs and plan consumer loyalty and engagement programs to deliver ROI-positive results. - Identify and mitigate risk, specifically how CRM changes may impact reporting and other processes; support account manager in managing client expectations, and ensuring client-delivery alignment between requirements and downstream deliverables. - Working with the Sales Team - Craft service narratives to communicate what we are building in service of our client’s mission, the outcomes we deliver to our customers, and the continued value Logical Media Group can provide to increase client success. - Assist Account Management and Director of Growth with creating clear business cases for new engagement opportunities, and get buy-in from key clients and stakeholders. - Articulate business and functional requirements of CRM, engaging in strategic storytelling to align and inspire a wide range of internal and external stakeholders. Qualifications - CRM platform proficiency, Hubspot required. - An understanding of the nuances and challenges of tailoring performance marketing channels to unique customer journeys and/or Account Based Marketing needs. - Experience in identifying new marketing channels and target audiences, and devising marketing strategies that engage, inform and motivate innovation and ongoing optimization of performance for clients. - Comfortability with collaboration and presentation, both internally and client facing. - Passion for creative problem-solving, working independently and sometimes without clear instruction. - 2+ years of B2B strategy experience in-house or agency preferred. Benefits - Medical, Dental, Vision, Short-Term Disability, and Life insurance. - 401(k) plus match, to help plan for your future. - Paid time off (starting at 15 days), plus paid holidays, paid sick days, and paid personal days. - Flexible Fridays. - Option to work completely remote. - Access to senior management and mentoring opportunities. - Optional COVID safe company gatherings. Company Description Logical Media Group strives to create exceptional digital experiences for people to connect, transact, and explore. At the core of that lies with our partnership with our clients and ensuring their needs and goals are at the forefront of all our efforts.

Role Description The Digital Marketing Specialist will support the execution and optimization of digital marketing initiatives that drive lead generation and brand visibility across Sola Salons’ national and local markets. This role works across paid media, SEO, website optimization, and analytics, with a strong focus on performance, testing, and data-driven decision-making. This position is ideal for a hands-on digital marketer who enjoys working across channels, thrives in a fast-paced environment, and wants to continue building expertise in performance marketing for a multi-location brand. This role reports to the Director of Digital Marketing and collaborates closely with internal teams and external partners. Primary Responsibilities - Paid Media & Campaign Management - Execute and optimize paid digital campaigns across channels including Google and Bing Ads, Meta, TikTok, Performance Max, and emerging platforms, in alignment with established strategies. - Monitor campaign performance and optimize toward lead generation and conversion goals. - Assist with audience targeting, campaign builds, creative testing, budget pacing, and reporting. - Partner with agencies and vendors to ensure campaigns align with business objectives. - This role is both hands-on in-platform while collaborating closely with agency partners for scale, testing, and specialized execution. - Improving marketing efficiency through testing and ongoing optimization. - SEO & Website Optimization - Execute on-page, off-page, local, and technical SEO initiatives in partnership with internal stakeholders and external agencies. - Partner with technical and marketing teams on website enhancements and content development. - Manage local business listing updates, publish Google Business Profile content, and support online reputation management efforts. - Monitor and analyze website performance, identifying opportunities to improve user experience, conversion rates, and overall site effectiveness. - Support keyword research, landing page creation, A/B testing, and ongoing optimization efforts to drive organic traffic and lead generation. - Analytics & Reporting - Track and analyze digital marketing performance across channels. - Build reports and dashboards to communicate insights and recommendations. - Monitor KPIs including lead volume, cost per lead, conversion rates, organic traffic growth, and engagement metrics. - Translate performance data into actionable insights to inform ongoing optimization and testing. - Support monthly budget forecasting and vendor invoice reconciliation. - Cross-Functional Collaboration - Work closely with franchise marketing teams, creative partners, agencies, and web development partners. - Support local marketing initiatives and new salon opening campaigns. - Stay current on digital marketing trends, platform updates, and emerging opportunities. Qualifications - 3–5+ years of hands-on digital marketing experience. - Strong understanding of paid media platforms with an emphasis on Google Ads and Meta Ads. - Experience with SEO and website optimization best practices. - Proficiency with core ad platforms, Google Analytics, Looker Studio, Google Search Console. - Strong creative instincts and a knack for developing, testing, and optimizing high-performing ad content. - Strong analytical and problem-solving skills. - Excellent communication and project management abilities. - Ability to manage multiple projects and priorities simultaneously. - Bachelor's degree in Marketing, Business, Communications, or a related field. - Experience supporting franchise, multi-location, or local marketing environments. - Familiarity with CRM and marketing automation platforms. - Experience working with agencies or external partners. - Understanding of lead generation funnels and conversion optimization. - Beauty, wellness, retail, or lifestyle brand experience. Compensation The salary range for this role is $70,000-$80,000 annually, commensurate on experience. This role is bonus-eligible and is based on company and individual performance; all bonuses are subject to board and CEO approval. Benefits - Paid Holidays: Take advantage of time off to relax and rejuvenate with 10 paid holidays! - Flex Time Off (FTO): Our employees work hard and we care about their well-being. Our FTO policy allows the ability to get the rest needed to maintain a well-balanced life! - Health Benefit Program: As a full-time employee, enjoy access to Medical, Dental and Vision insurances with various plans to choose from that best fit your needs! - Safe Harbour 401(k): You will be eligible to participate in the company sponsored Safe Harbor 401(k) retirement plan, with up to 4% company match, to help you reach your retirement goals! - Bonus: We believe in the power of rewarding those who go above and beyond and have curated bonus plans for every role to ensure all contributions are recognized and rewarded. - Employee Discount Program for Spa Services: Pamper yourself with a visit to one of our four corporately owned Woodhouse Day Spas! - Employee Assistance Program: We believe in supporting your mental well-being so you can be the best version of yourself!