We’re a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition.
ABM Strategist, Client Services
Location
Colombia
Posted
1 day ago
Salary
0
Seniority
Mid Level
Job Description
ABM Strategist, Client Services
Power Digital Marketing
• Build, maintain, and continuously refine target account lists, tiering, and scoring models in 6Sense and Demandbase • Monitor intent data and account engagement signals daily; flag movement and surface insights to the Director of ABM before they become client questions • Support the Director of ABM in developing ABM audits, playbooks, and GTM plans for clients • Translate account tiers and intent signals into campaign briefs and targeting inputs for Paid Media, Paid Social, Content, and Email/Lifecycle teams • Coordinate with channel teams to confirm account-based campaigns are executing against the intended tiering and messaging strategy • Own ABM reporting and dashboards; track pipeline influenced/sourced, account engagement, and movement through funnel stages • Support cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to keep ABM campaigns unified • Assist Revenue and Appraisal teams with account and market research for new and expanded business opportunities • Employ AI technologies to enhance and optimize ABM processes and reporting • Utilize and leverage Power Digital's nova ecosystem as it relates to ABM strategy and reporting • Join client calls and discovery discussions to represent ABM performance and platform data; build toward leading these independently
Job Requirements
- Mandatory: hands-on working proficiency with 6Sense, Demandbase, or an equivalent ABM/intent data platform
- 2–4 years in B2B marketing, marketing operations, or ABM, in-house or in-agency
- Comfortable working in core B2B Martech such as Salesforce, Marketo, or HubSpot
- Working knowledge of intent data, predictive scoring, and account tiering, with a desire to go deeper on the strategy behind them
- Strong analytical skills; comfortable pulling and interpreting data without hand-holding
- Clear written and verbal communication; able to translate platform data into a takeaway a channel lead or client can act on
- Organized and detail-oriented; able to manage account data and reporting across multiple clients concurrently
- Team-oriented and collaborative, with the confidence to flag issues or opportunities to more senior stakeholders
- Agency experience valued but not required
Benefits
- Base salary + commission opportunities
- Prepaid Medicine Plan
- 15 paid vacation days (PTO) per year
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
- Fully flex work environment: full-remote, in-office, or hybrid
- A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
- Employee Assistance Program (EAP)
- 17 observed Colombian national holidays + 2 mental health recharge days per year
- Legal benefits like Prima, Cesantias
- Paid Social Security
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
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ABM Strategist, Client Services
Power Digital MarketingWe’re a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition.
• Build, maintain, and continuously refine target account lists, tiering, and scoring models in 6Sense and Demandbase • Monitor intent data and account engagement signals daily; flag movement and surface insights to the Director of ABM before they become client questions • Support the Director of ABM in developing ABM audits, playbooks, and GTM plans for clients • Translate account tiers and intent signals into campaign briefs and targeting inputs for Paid Media, Paid Social, Content, and Email/Lifecycle teams • Coordinate with channel teams to confirm account-based campaigns are executing against the intended tiering and messaging strategy • Own ABM reporting and dashboards; track pipeline influenced/sourced, account engagement, and movement through funnel stages • Support cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to keep ABM campaigns unified • Assist Revenue and Appraisal teams with account and market research for new and expanded business opportunities • Employ AI technologies to enhance and optimize ABM processes and reporting • Utilize and leverage Power Digital's nova ecosystem as it relates to ABM strategy and reporting • Join client calls and discovery discussions to represent ABM performance and platform data; build toward leading these independently
ABM Strategist, Client Services
Power Digital MarketingWe’re a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition.
• Build, maintain, and continuously refine target account lists, tiering, and scoring models in 6Sense and Demandbase • Monitor intent data and account engagement signals daily; flag movement and surface insights to the Director of ABM before they become client questions • Support the Director of ABM in developing ABM audits, playbooks, and GTM plans for clients • Translate account tiers and intent signals into campaign briefs and targeting inputs for Paid Media, Paid Social, Content, and Email/Lifecycle teams • Coordinate with channel teams to confirm account-based campaigns are executing against the intended tiering and messaging strategy • Own ABM reporting and dashboards; track pipeline influenced/sourced, account engagement, and movement through funnel stages • Support cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to keep ABM campaigns unified • Assist Revenue and Appraisal teams with account and market research for new and expanded business opportunities • Employ AI technologies to enhance and optimize ABM processes and reporting • Utilize and leverage Power Digital's nova ecosystem as it relates to ABM strategy and reporting • Join client calls and discovery discussions to represent ABM performance and platform data; build toward leading these independently
ABM Strategist, Client Services
Power Digital MarketingWe’re a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition.
• Build, maintain, and continuously refine target account lists, tiering, and scoring models in 6Sense and Demandbase • Monitor intent data and account engagement signals daily; flag movement and surface insights to the Director of ABM before they become client questions • Support the Director of ABM in developing ABM audits, playbooks, and GTM plans for clients • Translate account tiers and intent signals into campaign briefs and targeting inputs for Paid Media, Paid Social, Content, and Email/Lifecycle teams • Coordinate with channel teams to confirm account-based campaigns are executing against the intended tiering and messaging strategy • Own ABM reporting and dashboards; track pipeline influenced/sourced, account engagement, and movement through funnel stages • Support cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to keep ABM campaigns unified • Assist Revenue and Appraisal teams with account and market research for new and expanded business opportunities • Employ AI technologies to enhance and optimize ABM processes and reporting • Utilize and leverage Power Digital's nova ecosystem as it relates to ABM strategy and reporting • Join client calls and discovery discussions to represent ABM performance and platform data; build toward leading these independently
ABM Strategist, Client Services
Power Digital MarketingWe’re a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition.
• Build, maintain, and continuously refine target account lists, tiering, and scoring models in 6Sense and Demandbase • Monitor intent data and account engagement signals daily; flag movement and surface insights to the Director of ABM before they become client questions • Support the Director of ABM in developing ABM audits, playbooks, and GTM plans for clients • Translate account tiers and intent signals into campaign briefs and targeting inputs for Paid Media, Paid Social, Content, and Email/Lifecycle teams • Coordinate with channel teams to confirm account-based campaigns are executing against the intended tiering and messaging strategy • Own ABM reporting and dashboards; track pipeline influenced/sourced, account engagement, and movement through funnel stages • Support cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to keep ABM campaigns unified • Assist Revenue and Appraisal teams with account and market research for new and expanded business opportunities • Employ AI technologies to enhance and optimize ABM processes and reporting • Utilize and leverage Power Digital's nova ecosystem as it relates to ABM strategy and reporting • Join client calls and discovery discussions to represent ABM performance and platform data; build toward leading these independently
