• Review clinical information and apply guidelines to support coverage decisions • Collaborate with providers and care teams to coordinate appropriate treatment • Identify opportunities to improve care quality and resource utilization • Connect members to programs and services that support better outcomes • Provide clinical expertise across internal and external teams

• Review clinical information and apply guidelines to support coverage decisions • Collaborate with providers and care teams to coordinate appropriate treatment • Identify opportunities to improve care quality and resource utilization • Connect members to programs and services that support better outcomes • Provide clinical expertise across internal and external teams

• Serve as the senior voice and primary point of authority on all things Adobe Target, advising technical and business stakeholders on testing strategy, personalization architecture, and platform best practices. • Push back constructively and confidently when client stakeholders propose approaches that conflict with Adobe Target best practices — backed by direct, hands-on experience rather than secondhand knowledge. • Stay current on the Adobe Target roadmap, new feature releases, and broader personalization/experimentation trends (e.g., AI-driven personalization, integration with Adobe Experience Platform / Journey Optimizer, server-side and edge-based testing), and translate what's new into practical recommendations for the client. • Provide oversight and QA on test design, targeting logic, audience segmentation, and implementation to ensure technical soundness before anything ships. • Mentor and guide more junior optimization specialists working hands-on in the platform, reviewing their work and raising the technical bar. • Act as a bridge between strategic/business objectives and the technical realities of the Adobe Target platform — equally comfortable in a whiteboard strategy session or a implementation review with engineers. • Represent the optimization practice in client governance meetings, roadmap reviews, and executive readouts, bringing both authority and specificity.

• Become an expert on the company’s online diagnostic and instruction program • Serve teachers by coordinating on-site product training • Adjust workshops to fit participants' needs • Deliver professional development courses • Provide tailored on-site support • Engage in internal cycle of professional improvement