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Senior Manager, Account-Based Experience – ABX
Location
United States
Posted
14 hours ago
Salary
0
Seniority
Senior
Job Description
Senior Manager, Account-Based Experience – ABX
Sanity.io
• Partner with marketing and sales leadership to execute and scale Sanity's enterprise ABX programs, translating GTM priorities into personalized account experiences that generate pipeline and accelerate revenue. • Run weekly account pod meetings with AEs and SDRs to align on priority accounts, engagement insights, campaign activity, and next-best actions, ensuring a coordinated and personalized experience across the buying journey. • Build, launch, and optimize 1:few and 1:many ABX programs across events, digital, direct mail, email, paid channels, and gifting, continuously testing and refining performance. • Develop account segmentation, vertical-specific campaigns, personalized landing pages, and buying committee engagement strategies that deliver relevant experiences at scale and improve account conversion rates. • Track ABX effectiveness across account engagement, pipeline influence, opportunity progression, and revenue impact. Use data and insights to continuously improve targeting, personalization, and program performance.
Job Requirements
- 6+ years in B2B marketing, including at least 3 years building and executing ABM or ABX programs targeting enterprise accounts at a developer tools, SaaS, or technical platform company.
- Demonstrated success generating pipeline and influencing revenue through account-based programs.
- Experience supporting complex buying groups, navigating long sales cycles, and partnering closely with sales teams to drive coordinated account engagement and opportunity progression.
- Strong understanding of account-based marketing platforms and supporting technologies, including Demandbase, Salesforce, intent data providers, and related martech tools.
- Experience building audience segmentation frameworks, vertical-specific campaigns, personalized content experiences, and account-based engagement programs that scale across enterprise accounts.
- Comfortable building measurement frameworks, analyzing performance data, and using insights to optimize programs and improve results.
- Highly organized and able to manage multiple stakeholders, priorities, and campaigns simultaneously while maintaining a high bar for execution.
Benefits
- A highly-skilled, inspiring, and supportive team
- Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth
- A global, multi-culturally diverse group of colleagues and customers
- Comprehensive health plans and perks
- A healthy work-life balance that accommodates individual and family needs
- Competitive stock options program and location-based salary
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• Attain working knowledge of Team Velocity's processes, account management, integrated strategies and our proprietary technology platform, Apollo • Assist with preparation of Customer Success documents, i.e., meeting agendas, reporting decks, and general Client communications • Participate in and document Client meeting discussions and conference calls • Maintain constant communication with Account Teams on deliverables status and current work-in-progress using internal processes • Assist with resolving Client questions and needs in a timely manner • Work to problem-solve production issues and errors; escalate issues, as needed • Understand Clients' goals and effectively organize deliverables to ensure productive campaign results • Problem solve production issues and resolve in a timely manner • Update and maintain Clients' Consumer Portal(s) • Learn, and maintain, knowledge of compliance and co-op requirements for all in program manufacturers (Ford and Lincoln) • Support Account Management team with additional tasks, as needed • Work ahead on client deliverables; what you know in advance, do in advance • Share responsibility for 100% Client retention by working with the team to maintain client relationships, proactively identifying client risks or opportunities • Be a positive, proactive, and productive brand team member
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