Senior Account Executive – Public Relations, F&B, Consumer, Wellness Lifestyle
Location
California
Posted
8 hours ago
Salary
$75K - $80K / year
Seniority
Senior
Job Description
Senior Account Executive – Public Relations, F&B, Consumer, Wellness Lifestyle
FINN Partners
• Execute public relations campaigns achieving client goals and driving business results. • Work with department PR leadership team to support the management of multiple concurrent public relations account teams and programs. • Support the implementation of core PR campaigns - planning, media strategy/pitching, event management, social media, industry analyst relations, content writing/editing, research, and account administration. • Participate in the development and execution of creative, strategic client public relations programs and campaigns, including budget and KPI tracking. • Contribute to the development of innovative PR pitch ideas/event concepts. • Draft content, including client-ready documents, strategies, and other communication, including pitches, bylined articles, blogs, bios, press materials, and meeting reports. • Maintain clear and consistent communications; provide smart direction and counsel; and offer problem-solving solutions to clients. • Execute the department’s communications media and influencer strategy for our clients. • Maintain high level client, media, and influencer relationships. • Utilize strong pitch skills and excellent contacts to secure consistent media coverage for clients; be able to build a media list and fill a room. • Maintain state of the art knowledge of your clients’ industries and the media landscape; establish new media and influencer contacts across multi channels. • Participate in the department’s thought leadership, content creation, social media management initiatives. • Research data to prepare the department leadership for new business presentations and pitches. • Participate as needed, in development of RFPs that showcase our unique capabilities and proven results. • Lead and career develop PR account team members as assigned.
Job Requirements
- 4-5 years of prior public relations agency experience executing communications programs and campaigns for consumer industry clients.
- Bachelor's degree required (PR, Communications, Marketing preferred).
- Proven history of driving results via earned owned and shared media channels.
- Experienced in earned media relations successful programs with top-tier national and trade outlets.
- Proven history of media placements and established contacts.
- Experienced in crafting compelling messages that drive business goals and elevate client programs.
- Ability to manage multiple projects simultaneously meeting all deadlines and budget parameters utilizing strong communications skills, project management capabilities and proven problem-solving ability.
- Excellent writing and editing skills (familiar with AP style); Generates grammatically sound, client-ready communication as a skilled writer and editor.
- Utilizes enthusiastic big-picture thinking; course-corrects and pivots when needed to achieve effective and decisive action.
- Advises and drives results that effectively meet internal and external needs and exceed client expectations.
- Provides counsel to leadership and clients, even when it might be uncomfortable.
- Effectively works as part of a team, shares information freely and supports the common goals of the department.
- Is a true team player. Enthusiastic, detailed, organized, hardworking, flexible, thorough.
Benefits
- Health insurance
- Professional development opportunities
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• Execute public relations campaigns achieving client goals and driving business results. • Work with department PR leadership team to support the management of multiple concurrent public relations account teams and programs. • Support the implementation of core PR campaigns - planning, media strategy/pitching, event management, social media, industry analyst relations, content writing/editing, research, and account administration. • Participate in the development and execution of creative, strategic client public relations programs and campaigns, including budget and KPI tracking. • Contribute to the development of innovative PR pitch ideas/event concepts. • Draft content, including client-ready documents, strategies, and other communication, including pitches, bylined articles, blogs, bios, press materials, and meeting reports. • Maintain clear and consistent communications; provide smart direction and counsel; and offer problem-solving solutions to clients. • Execute the department’s communications media and influencer strategy for our clients. • Maintain high level client, media, and influencer relationships. • Utilize strong pitch skills and excellent contacts to secure consistent media coverage for clients; be able to build a media list and fill a room. • Maintain state of the art knowledge of your clients’ industries and the media landscape; establish new media and influencer contacts across multi channels. • Participate in the department’s thought leadership, content creation, social media management initiatives. • Research data to prepare the department leadership for new business presentations and pitches. • Participate as needed, in development of RFPs that showcase our unique capabilities and proven results. • Lead and career develop PR account team members as assigned.
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