• You will be an important part of our team and help shape and continuously improve our content across multiple channels. • You create, edit and optimize content for our websites, blogs and social media channels. • You support the strategic planning of content marketing activities and develop content plans. • You work closely with other departments to ensure that content is not only high-quality but also meets technical and SEO requirements. • You monitor and analyze content performance (e.g., reach, engagement, conversions) and produce regular reports. • You research relevant publishers, blogs, specialist portals and potential partners for off-site SEO and content marketing measures. • You analyze backlink profiles and competitors in the off-site area and identify opportunities for our clients. • You develop creative content ideas together with our SEO team that are suitable for digital PR, link building and content seeding.

Role Description As a Content Marketing Specialist, you will be at the forefront of executing content strategies with a primary focus on campaign-related assets and conversion rate optimization. Your role is pivotal in driving measurable conversion lift through compelling and strategic content creation. This position requires a creative thinker with a strong grasp of digital campaign assets and proven ability to optimize ad and landing page copy. - Conversion-centric copy: Craft persuasive and compelling copy across digital campaign assets, including paid ads, emails, newsletters, and landing pages, to improve conversion rates. Collaborate on A/B testing initiatives to iterate on messaging for optimal performance and be effective at interpreting and incorporating feedback to reflect content performance metrics. - Campaign content creation: Develop engaging and conversion-focused full-funnel content optimized for campaign personas and conversion goals, with a focus on seamless messaging from ad to landing page. - Research: Conduct in-depth research to ensure content is accurate and relevant, leading to the creation of long-form content, blogs, and ebooks. - Customer stories: Manage the end-to-end development and delivery of customer stories, including creating project briefs, coordinating with internal stakeholders, working with an external storytelling agency, supporting agency-led interviews and/or conducting customer interviews, overseeing content and asset production, and ensuring projects are delivered on time and to brand standards. - Optimize copy for SEO: Conduct keyword research and apply best practices to content for search engine discoverability. - Campaign blog content: Support the Senior Content Marketing Specialist in the planning and delivery of the blog program, including topic ideation, content briefs, and the creation and editing of blog content to support campaign objectives. - Copy editing: Review and edit written content for grammatical accuracy, clarity, and adherence to our brand guidelines. - Content calendar: Help maintain content calendar and ensure timely publication. - Project management: Manage multiple deadlines effectively, delivering high-quality copy within specified timeframes. - Keep up-to-date with industry best practices, emerging trends, and new technologies to continuously improve copywriting skills and contribute innovative ideas. Qualifications - 5+ years of related work experience. - Demonstrated experience in content marketing, with a focus on creating assets that contribute to campaign success. - Experience in conversion rate optimization and testing methodologies for digital marketing assets. - Experience writing and optimizing high-converting ad copy and landing page content. - Exceptional copywriting skills with a portfolio that showcases the ability to create persuasive and conversion-centric content. - Understanding of SEO principles and the ability to optimize content for search engines. - Strong collaboration skills, able to work closely with cross-functional teams to align content with broader marketing goals. - Comfortable using analytics tools to analyze conversion funnels, measure content performance, and make data-driven recommendations to improve campaign outcomes. - Collaborative mindset with excellent communication and project management skills. - Bachelor’s degree in English, communications, or related field. Requirements - 5+ years of related work experience. - Demonstrated experience in content marketing, with a focus on creating assets that contribute to campaign success. - Experience in conversion rate optimization and testing methodologies for digital marketing assets. - Experience writing and optimizing high-converting ad copy and landing page content. - Exceptional copywriting skills with a portfolio that showcases the ability to create persuasive and conversion-centric content. - Understanding of SEO principles and the ability to optimize content for search engines. - Strong collaboration skills, able to work closely with cross-functional teams to align content with broader marketing goals. - Comfortable using analytics tools to analyze conversion funnels, measure content performance, and make data-driven recommendations to improve campaign outcomes. - Collaborative mindset with excellent communication and project management skills. - Bachelor’s degree in English, communications, or related field. Benefits - Remote First Culture - Health Care Coverage* - Education Reimbursement* - Competitive Paid Time Off - Self-Care Days - National Holidays* - 2 Founder Days + Juneteenth Observed - Paid Volunteer Time* - Charitable contribution match* - Monthly Wellness or Home Office Reimbursement* - Access to Modern Health (mental health platform) - Parental Leave* - Retirement Plan with match/contribution*

Role Description The Digital Content Designer will be responsible for creating polished, performance-focused digital assets for both LTF and our clients. This is not a basic Canva content role. We need someone with strong creative judgement, solid design fundamentals and advanced video editing ability. You will be expected to take raw footage, campaign briefs and brand guidelines and turn them into high-quality digital assets that feel premium, clear and commercially useful. - Support organic social campaigns, paid media campaigns, website content, landing pages, email marketing, pitch decks, client presentations, display banners and video assets. - Work closely with Paid Media, SEO, CRO, Client Services and the wider Creative team to ensure every asset has a clear purpose. - Some work will be brand building, conversion-focused, or designed to stop the scroll, improve click-through rates or support website performance. Qualifications - Minimum three years’ experience in digital design, content design, creative production or a similar role. - Strong portfolio showing digital design and video editing work. - Advanced video editing skills using Adobe Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro or equivalent. - Strong design skills using Adobe Creative Cloud, Figma or equivalent design software. - Experience designing for social media, paid ads, websites and email campaigns. - Experience creating presentation decks and client facing documents. - Understanding of Meta Ads creative best practice would be advantageous. - Experience in aesthetics, dental, healthcare, beauty or wellness would be advantageous but is not essential. - Experience with photography, filming or editing video shoot footage would be beneficial. Requirements - Create high quality designs for websites, landing pages, paid media campaigns, organic social, email marketing, display banners and digital presentations. - Apply strong layout, typography, spacing, hierarchy and brand consistency across all creative work. - Design assets that feel premium, modern and appropriate for pharmaceutical, aesthetics, dental and healthcare audiences. - Edit video content to a strong professional standard using relevant software. - Create short form video for various social media platforms. - Edit longer form website videos, treatment explainers, patient education videos, clinician introductions and campaign content. - Add captions, motion graphics, transitions, music, grading, sound balancing and branded visual elements. - Create animated graphics, text overlays, transitions, logo animations and campaign visuals. - Design email marketing assets, newsletters, campaign emails and promotional layouts. - Design website banners, treatment page visuals, campaign landing page graphics, homepage sections and supporting content blocks. - Produce performance focused assets for Meta Ads, Google Ads, display campaigns and retargeting. - Design polished pitch decks, strategy presentations, client review decks and internal documents. - Produce website videos that improve user engagement and conversion rates. - Plan production timelines and organise editing workloads. - Ensure all projects are delivered on time and within agreed service levels. - Maintain organised file structures and digital asset libraries. Benefits - Competitive salary commensurate with experience £30K - £37,500K PA. - 28 holiday days (excluding Public Holidays). - Bendenen Health Plan. - Team event away days. - Flexible working hours. - Pension contributions. - Opportunities for professional development and career progression.

Title: Growth Content Specialist Location: - Indianapolis, IN, USA - Illinois, USA - Boston, MA, USA - Michigan, USA - Wisconsin, USA time type Full time Job Description: Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements. We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together. Role Overview: Shape how customers discover, understand, and engage with Genesys across digital experiences that influence pipeline, adoption, and customer value. This role owns the strategy and execution of high performing content across Genesys.com and key digital channels, driving measurable outcomes in organic visibility, engagement, and conversion. At Genesys, we help organizations deliver empathetic, AI powered customer experiences at global scale, and this role directly contributes to how that story is told and found across modern search and AI driven discovery environments. You will operate at the intersection of SEO, content strategy, UX, and analytics, influencing how content performs across traditional search, AI overviews, and LLM powered journeys. This is an opportunity to drive enterprise impact, partner with cross functional leaders, and expand expertise in next generation search and personalization strategies. Key Responsibilities: - Own the end to end content strategy for Genesys.com and digital channels, driving organic growth, engagement, and conversion outcomes - Develop and optimize high impact content using keyword insights, search intent, and performance data to improve discoverability and business results - Create compelling web experiences, including landing pages and solution content, that align to user journeys and drive measurable engagement - Optimize content for AI powered discovery, ensuring structured, authoritative content performs across semantic search, AI overviews, and LLM environments - Integrate brand and product messaging into digital content that strengthens positioning while supporting SEO and conversion performance - Partner with UX, CRO, SEO, and analytics teams to design content experiences that balance customer needs with business goals - Translate complex product narratives into clear, engaging content tailored to target audiences and buying stages - Drive continuous improvement of content workflows, editorial standards, and governance to scale impact across teams - Manage content initiatives from intake through delivery, ensuring alignment with campaign priorities and timelines - Adapt and scale content for global audiences, embedding localization considerations from the start Required Qualifications: - 5+ years of experience writing and optimizing content for corporate websites, preferably in B2B technology or SaaS environments - Deep expertise in SEO copywriting, keyword research, search intent analysis, and on page optimization techniques - Proven track record of improving organic traffic, search rankings, engagement, and conversion performance through content strategy - Experience using SEO and analytics tools such as Semrush, Ahrefs, Google Search Console, or similar platforms - Strong understanding of modern search ecosystems, including AI overviews, semantic search, and LLM driven discovery - Demonstrated ability to analyze performance metrics and translate insights into actionable content improvements - Experience collaborating cross functionally with marketing, UX, analytics, and product teams - Strong project management and communication skills with the ability to manage multiple priorities Preferred Qualifications: - Experience creating content strategies that support personalization and lifecycle marketing initiatives - Familiarity with CRO principles and experimentation frameworks for optimizing content performance - Background working in global organizations with experience supporting localization strategies - Strong portfolio showcasing high performing SEO driven web content and digital storytelling Compensation: This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities. $81,100.00 - $142,500.00 Benefits: - Medical, Dental, and Vision Insurance. - Telehealth coverage - Flexible work schedules and work from home opportunities - Development and career growth opportunities - Open Time Off in addition to 10 paid holidays - 401(k) matching program - Adoption Assistance - Fertility treatments Click here to view a summary overview of our Benefits. If a Genesys employee referred you, please use the link they sent you to apply. About Genesys: Genesys empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com. Reasonable Accommodations: If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us. You can expect a response within 24-48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email. This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation-such as application follow-ups or resume submissions-may not receive a response. Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics. Please note that recruiters will never ask for sensitive personal or financial information during the application phase.