Role Description As a Content Marketing Specialist, you will be at the forefront of executing content strategies with a primary focus on campaign-related assets and conversion rate optimization. Your role is pivotal in driving measurable conversion lift through compelling and strategic content creation. This position requires a creative thinker with a strong grasp of digital campaign assets and proven ability to optimize ad and landing page copy. - Conversion-centric copy: Craft persuasive and compelling copy across digital campaign assets, including paid ads, emails, newsletters, and landing pages, to improve conversion rates. Collaborate on A/B testing initiatives to iterate on messaging for optimal performance and be effective at interpreting and incorporating feedback to reflect content performance metrics. - Campaign content creation: Develop engaging and conversion-focused full-funnel content optimized for campaign personas and conversion goals, with a focus on seamless messaging from ad to landing page. - Research: Conduct in-depth research to ensure content is accurate and relevant, leading to the creation of long-form content, blogs, and ebooks. - Customer stories: Manage the end-to-end development and delivery of customer stories, including creating project briefs, coordinating with internal stakeholders, working with an external storytelling agency, supporting agency-led interviews and/or conducting customer interviews, overseeing content and asset production, and ensuring projects are delivered on time and to brand standards. - Optimize copy for SEO: Conduct keyword research and apply best practices to content for search engine discoverability. - Campaign blog content: Support the Senior Content Marketing Specialist in the planning and delivery of the blog program, including topic ideation, content briefs, and the creation and editing of blog content to support campaign objectives. - Copy editing: Review and edit written content for grammatical accuracy, clarity, and adherence to our brand guidelines. - Content calendar: Help maintain content calendar and ensure timely publication. - Project management: Manage multiple deadlines effectively, delivering high-quality copy within specified timeframes. - Keep up-to-date with industry best practices, emerging trends, and new technologies to continuously improve copywriting skills and contribute innovative ideas. Qualifications - 5+ years of related work experience. - Demonstrated experience in content marketing, with a focus on creating assets that contribute to campaign success. - Experience in conversion rate optimization and testing methodologies for digital marketing assets. - Experience writing and optimizing high-converting ad copy and landing page content. - Exceptional copywriting skills with a portfolio that showcases the ability to create persuasive and conversion-centric content. - Understanding of SEO principles and the ability to optimize content for search engines. - Strong collaboration skills, able to work closely with cross-functional teams to align content with broader marketing goals. - Comfortable using analytics tools to analyze conversion funnels, measure content performance, and make data-driven recommendations to improve campaign outcomes. - Collaborative mindset with excellent communication and project management skills. - Bachelor’s degree in English, communications, or related field. Requirements - 5+ years of related work experience. - Demonstrated experience in content marketing, with a focus on creating assets that contribute to campaign success. - Experience in conversion rate optimization and testing methodologies for digital marketing assets. - Experience writing and optimizing high-converting ad copy and landing page content. - Exceptional copywriting skills with a portfolio that showcases the ability to create persuasive and conversion-centric content. - Understanding of SEO principles and the ability to optimize content for search engines. - Strong collaboration skills, able to work closely with cross-functional teams to align content with broader marketing goals. - Comfortable using analytics tools to analyze conversion funnels, measure content performance, and make data-driven recommendations to improve campaign outcomes. - Collaborative mindset with excellent communication and project management skills. - Bachelor’s degree in English, communications, or related field. Benefits - Remote First Culture - Health Care Coverage* - Education Reimbursement* - Competitive Paid Time Off - Self-Care Days - National Holidays* - 2 Founder Days + Juneteenth Observed - Paid Volunteer Time* - Charitable contribution match* - Monthly Wellness or Home Office Reimbursement* - Access to Modern Health (mental health platform) - Parental Leave* - Retirement Plan with match/contribution*

Role Description The Digital Content Designer will be responsible for creating polished, performance-focused digital assets for both LTF and our clients. This is not a basic Canva content role. We need someone with strong creative judgement, solid design fundamentals and advanced video editing ability. You will be expected to take raw footage, campaign briefs and brand guidelines and turn them into high-quality digital assets that feel premium, clear and commercially useful. - Support organic social campaigns, paid media campaigns, website content, landing pages, email marketing, pitch decks, client presentations, display banners and video assets. - Work closely with Paid Media, SEO, CRO, Client Services and the wider Creative team to ensure every asset has a clear purpose. - Some work will be brand building, conversion-focused, or designed to stop the scroll, improve click-through rates or support website performance. Qualifications - Minimum three years’ experience in digital design, content design, creative production or a similar role. - Strong portfolio showing digital design and video editing work. - Advanced video editing skills using Adobe Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro or equivalent. - Strong design skills using Adobe Creative Cloud, Figma or equivalent design software. - Experience designing for social media, paid ads, websites and email campaigns. - Experience creating presentation decks and client facing documents. - Understanding of Meta Ads creative best practice would be advantageous. - Experience in aesthetics, dental, healthcare, beauty or wellness would be advantageous but is not essential. - Experience with photography, filming or editing video shoot footage would be beneficial. Requirements - Create high quality designs for websites, landing pages, paid media campaigns, organic social, email marketing, display banners and digital presentations. - Apply strong layout, typography, spacing, hierarchy and brand consistency across all creative work. - Design assets that feel premium, modern and appropriate for pharmaceutical, aesthetics, dental and healthcare audiences. - Edit video content to a strong professional standard using relevant software. - Create short form video for various social media platforms. - Edit longer form website videos, treatment explainers, patient education videos, clinician introductions and campaign content. - Add captions, motion graphics, transitions, music, grading, sound balancing and branded visual elements. - Create animated graphics, text overlays, transitions, logo animations and campaign visuals. - Design email marketing assets, newsletters, campaign emails and promotional layouts. - Design website banners, treatment page visuals, campaign landing page graphics, homepage sections and supporting content blocks. - Produce performance focused assets for Meta Ads, Google Ads, display campaigns and retargeting. - Design polished pitch decks, strategy presentations, client review decks and internal documents. - Produce website videos that improve user engagement and conversion rates. - Plan production timelines and organise editing workloads. - Ensure all projects are delivered on time and within agreed service levels. - Maintain organised file structures and digital asset libraries. Benefits - Competitive salary commensurate with experience £30K - £37,500K PA. - 28 holiday days (excluding Public Holidays). - Bendenen Health Plan. - Team event away days. - Flexible working hours. - Pension contributions. - Opportunities for professional development and career progression.

Title: Growth Content Specialist Location: - Indianapolis, IN, USA - Illinois, USA - Boston, MA, USA - Michigan, USA - Wisconsin, USA time type Full time Job Description: Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements. We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together. Role Overview: Shape how customers discover, understand, and engage with Genesys across digital experiences that influence pipeline, adoption, and customer value. This role owns the strategy and execution of high performing content across Genesys.com and key digital channels, driving measurable outcomes in organic visibility, engagement, and conversion. At Genesys, we help organizations deliver empathetic, AI powered customer experiences at global scale, and this role directly contributes to how that story is told and found across modern search and AI driven discovery environments. You will operate at the intersection of SEO, content strategy, UX, and analytics, influencing how content performs across traditional search, AI overviews, and LLM powered journeys. This is an opportunity to drive enterprise impact, partner with cross functional leaders, and expand expertise in next generation search and personalization strategies. Key Responsibilities: - Own the end to end content strategy for Genesys.com and digital channels, driving organic growth, engagement, and conversion outcomes - Develop and optimize high impact content using keyword insights, search intent, and performance data to improve discoverability and business results - Create compelling web experiences, including landing pages and solution content, that align to user journeys and drive measurable engagement - Optimize content for AI powered discovery, ensuring structured, authoritative content performs across semantic search, AI overviews, and LLM environments - Integrate brand and product messaging into digital content that strengthens positioning while supporting SEO and conversion performance - Partner with UX, CRO, SEO, and analytics teams to design content experiences that balance customer needs with business goals - Translate complex product narratives into clear, engaging content tailored to target audiences and buying stages - Drive continuous improvement of content workflows, editorial standards, and governance to scale impact across teams - Manage content initiatives from intake through delivery, ensuring alignment with campaign priorities and timelines - Adapt and scale content for global audiences, embedding localization considerations from the start Required Qualifications: - 5+ years of experience writing and optimizing content for corporate websites, preferably in B2B technology or SaaS environments - Deep expertise in SEO copywriting, keyword research, search intent analysis, and on page optimization techniques - Proven track record of improving organic traffic, search rankings, engagement, and conversion performance through content strategy - Experience using SEO and analytics tools such as Semrush, Ahrefs, Google Search Console, or similar platforms - Strong understanding of modern search ecosystems, including AI overviews, semantic search, and LLM driven discovery - Demonstrated ability to analyze performance metrics and translate insights into actionable content improvements - Experience collaborating cross functionally with marketing, UX, analytics, and product teams - Strong project management and communication skills with the ability to manage multiple priorities Preferred Qualifications: - Experience creating content strategies that support personalization and lifecycle marketing initiatives - Familiarity with CRO principles and experimentation frameworks for optimizing content performance - Background working in global organizations with experience supporting localization strategies - Strong portfolio showcasing high performing SEO driven web content and digital storytelling Compensation: This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities. $81,100.00 - $142,500.00 Benefits: - Medical, Dental, and Vision Insurance. - Telehealth coverage - Flexible work schedules and work from home opportunities - Development and career growth opportunities - Open Time Off in addition to 10 paid holidays - 401(k) matching program - Adoption Assistance - Fertility treatments Click here to view a summary overview of our Benefits. If a Genesys employee referred you, please use the link they sent you to apply. About Genesys: Genesys empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com. Reasonable Accommodations: If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us. You can expect a response within 24-48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email. This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation-such as application follow-ups or resume submissions-may not receive a response. Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics. Please note that recruiters will never ask for sensitive personal or financial information during the application phase.

Role Description The SMB Product Content Designer is part of the Priority Technology Holdings Commercialization team responsible for bringing our SMB products to life visually. This role owns the design and production of marketing assets, product videos, campaign materials, landing pages, and educational content for employees, customers, and partners. The ideal candidate has a strong eye for design, fluency in the Adobe Creative Suite, and the ability to pick up a brand library and run with it, producing polished, on-brand work that drives product adoption and converts. The position will also design performance support solutions by working collaboratively with subject matter experts and/or project stakeholders from across the organization. In addition to creating new content, they will also update and improve existing content using current and emerging technologies. Responsibilities - Utilizes instructional design, adult learning theories, and performance improvement processes to analyze, design, develop, implement and evaluate instructional materials and programs to enhance product adoption thus increasing revenue for all SMB products. - Collaborate with project stakeholders and/or internal subject matter experts across the organization to determine scope of instructional needs, create learning objectives, content sequence and structure for all SMB products. - Collaborate with internal subject matter experts across the organization to develop, design, and improve training solutions that drive adoption and are consistent with internal marketing standards and best practices. - Design, write and develop use case scenarios in multiple subject areas, including e-learning, webinar, in-person, and blended programs. - Collaborate with business line managers and peers to formulate project objectives, scope, and schedule for producing deliverables. - Determines training needs with stakeholders through observation of job tasks, group and individual interviews, questionnaires or surveys, and other appropriate needs analysis methods or techniques. - Assist in creation/design of social media campaigns for all SMB products. - Assist in creation/design of drip campaigns and assists in managing existing campaigns. - Assist in creation of product awareness campaigns from content creation to design of campaigns, imagery, gifs, etc. - Assist in creation/management of animated videos for all SMB products. - Assist in creation/management of all marketing assets for all SMB products. - Assist in management of all SMB products housed on University and those assets housed in MX Connect. - Assist in design/creation of all assets needed for SMB product launch from internal talking point guides to launch of documents on University. - Assist in creating marketing campaigns to help drive SEO for SMB products. - Assist in managing all SMB landing pages. What Success Looks Like - Success in this role is visible. The right candidate has a strong design instinct, earns trust quickly, and becomes the creative force behind how Priority's SMB products look, feel, and land with their audiences. - Day to day, that means delivering polished assets on deadline; over time, it means owning the visual standard for everything our products put into the world. - Marketing assets, including social, email, campaigns, and product launches, are consistently on-brand, visually compelling, and produced without requiring heavy rounds of revision. - Stakeholders stop describing what they want and start saying "make it look like that," because this role has established a recognizable, trusted design voice. - Product videos are built with intention: clear structure, strong visual hierarchy, and a conversion goal that's reflected in every design decision. - Landing pages and digital touchpoints reflect sound UX thinking, not just aesthetics, but layouts that guide the user toward action. - The brand library is treated as a living system where assets are consistent, reusable, and organized so the team isn't starting from scratch on every project. - Product launches never go out looking unfinished; internal and external materials are ready, cohesive, and reflect the quality of the product itself. - SMB product content is consistently accurate, on-brand, and delivered on schedule; stakeholders across the organization trust you to own the full lifecycle of a content asset from brief to launch without handholding. - Product adoption metrics improve as a direct result of clear, well-structured educational materials and success is visible in how quickly employees, partners, and customers understand and begin using SMB products. - New content formats (animated video, micro-learning, simulations) are explored and introduced in ways that raise the bar for the team; this role is a source of creative momentum, not just maintenance. Qualifications - Bachelor’s degree, or equivalent work experience. - Two to four years of work experience in instructional design, learning and development, or other directly relevant field. - Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro, or After Effects). - Understanding of brand systems and ability to work within and extend an existing brand library. - Experience designing for digital channels — web, email, social, and video. - Working knowledge of UX/UI principles and web design best practices. - Experience producing or editing product videos with a conversion-focused mindset. - Familiarity with landing page design and basic SEO concepts. - Ability to work on multiple projects simultaneously while maintaining high quality in a fast-paced environment. - Excellent interpersonal, verbal, and written communication skills. - Strong organizational and prioritization skills. - Strong analytical, decision-making, planning, and program design skills. Preferred Requirements - Experience designing and developing emerging learning solutions including game-based learning, video, micro-learning, simulations, and immersive scenarios and interested in delivering/training. - Facilitation and instructor skills - we are eager to train! - Adobe Captivate Prime experience. - Videography, video editing, and graphic design experience. Benefits - Compensation range: $65k - $75k. - We invest in the whole employee - personally and professionally. Our benefits package is designed to support your well-being, growth, and success - both inside and outside of work. - Financial Wellness: - Bonus programs - 401(k) match - Employee Stock Purchase Program (ESPP) - HSA and FSA options - Financial wellness resources and employee discount programs - Health & Well-being: - Medical, dental, and vision coverage - Mental health support for employees and dependents through Lyra Health - Family planning and women’s health benefits through Carrot - Gym membership reimbursement and virtual wellness programs (including yoga) - Time Off: - 3 weeks PTO to start, with unlimited PTO after year one - Growth & Development: - Education expense reimbursement - Leadership development programs - Certified Payments Professional (CPP) certification support Work Environment & Culture We believe that performance and experience go hand in hand - an exceptional employee experience is earned through contribution. We are a results-driven team, grounded in our core values: ownership, authenticity, service, trust, innovation, and camaraderie. Our culture is built for those who want to make an impact. We challenge each other to grow, celebrate progress, and support one another through shared goals and real connection. Whether you're building technology, serving clients, or supporting internal teams, you’ll be part of a company that empowers you to perform at your best and be known for results. Traditional Physical Requirements - Requires prolonged sitting, standing, bending, stooping and stretching. - Requires the ability to lift 10 pounds. - Requires eye-hand coordination, manual dexterity and a normal range of hearing and vision (with or without correction). Join our team at Priority Technology Holdings, Inc. and be part of a dynamic and innovative company that is transforming the financial technology landscape. Together, we can shape the future of payments and banking solutions while providing unmatched value to our clients.