About groundcover We’re not here to blend in - we’re here to change how observability works. groundcover has built a radically different approach to cloud-native observability that competitors can’t match. We’re a fast-growing Series B startup delivering the most modern, developer-first observability platform for cloud-native environments. Unlike legacy tools that are heavy, costly, and complex, our solution is lightweight, instantly deployable, and built for today’s AI-driven world. Join a team that’s redefining the category and shaping how engineers everywhere understand and optimize their systems. About the Role As Senior Growth Marketing Manager, you will serve as the strategic and executional right hand to the head of revenue marketing. You will co-own growth planning, program prioritization, and performance management across channels, ensuring campaigns are not only creative and well-executed, but reliable, measurable, and adaptable under pressure. This role sits at the intersection of strategy and execution. You will design growth programs, manage tradeoffs in real time, and step in to rebalance budget, effort, and priorities as market conditions change. You will be accountable for marketing-sourced and marketing-influenced pipeline targets, including pacing against quarterly goals and efficiency metrics. This role thrives in ambiguity and is expected to lead through shifting priorities, evolving targets, and imperfect data. What You’ll Own This is a senior, high-impact growth leadership role designed to bring predictability, focus, and operational rigor to our go-to-market engine. Growth Strategy & Programs: Translate revenue targets into a clear growth strategy and scalable, repeatable demand programs across paid, lifecycle, content, and partner channels. Performance & Predictability: Own weekly and monthly growth performance, tracking pipeline impact, funnel efficiency, CAC, and ROI while building consistency and forecastability. Budget & Prioritization: Actively manage and reallocate growth budget based on performance, quickly identifying and addressing underperforming programs. Systems, AI & Optimization: Partner with Marketing Ops to ensure clean attribution and automation, and use AI-driven workflows, analytics, and forecasting as a core competency to accelerate learning and scale. Execution Leadership: Act as an escalation point when priorities or timelines shift, unblocking teams and maintaining momentum through influence, not authority. Cross-Functional Alignment: Set execution standards, align stakeholders on goals and outcomes, and document learnings to strengthen GTM systems over time. This role is prospecting-focused ; you’ll primarily work on driving pipeline rather than customer marketing. Location: San Francisco, CA (Hybrid – 3 days/week in office) 7–10 years of B2B SaaS growth, demand generation, or revenue marketing experience. Proven ownership of pipeline or revenue targets in high-growth environments. Experience managing multi-channel growth programs and budgets. Deep fluency in HubSpot, paid digital platforms (LinkedIn, Google), and growth analytics. Demonstrated ability to make decisions with imperfect data. Comfort partnering with Finance, Sales, and Ops on performance and forecasting. Strong communication skills and executive presence. Practical curiosity around AI and automation — focused on leverage, not hype. Why This Role Matters The ideal candidate is a problem-solver, self-starter, and system thinker who thrives in ambiguity. You should enjoy shaping campaigns from scratch, collaborating with Sales, and contributing to the marketing vision. groundcover is moving fast, and this role offers the opportunity to directly impact pipeline, experiment with new approaches, and grow with the company.

• Design and implement cutting-edge strategies to maximize consumer enrollment. • Utilize industry insights and campaign performance data to create a best-in-class outreach playbook. • Develop compelling, client-specific strategies by combining historical data with insights from client consultations. • Leverage performance marketing data to inform strategic recommendations and optimize campaigns. • Monitor and own success metrics for your portfolio, using analytical tools to drive results. • Report on marketing initiatives, providing data-driven insights to key stakeholders for continuous improvement. • Collaborate with internal teams—Design, Growth Marketing, Marketing Operations, and Commercial—to execute successful enrollment campaigns. • Ensure efficient processes are in place while continuously seeking improvements. • Develop and maintain strong client relationships by providing strategic program management and consultation.

• Owns field execution and closing responsibility for Scope ecosystem and technology solutions, including OPTASE MX2, OPTASE Connect, and future ecosystem products. • Leads in-person and virtual sales conversations, demonstrations, and closing activities for OPTASE MX2 placements. • Owns closing responsibility for OPTASE Connect opportunities with non-Direct ECPs, including inbound leads and non-traditional accounts. • Partners with RAMs on joint field calls when in-market collaboration improves close probability, accelerates execution, or strengthens customer experience. • Represents Scope professionally in customer offices, at meetings, and at industry events in alignment with company values and behaviors. • Owns onboarding, training, and implementation of OPTASE MX2 and OPTASE Connect customers. • Delivers in-person, on-site training as the primary execution method, with remote training used selectively based on geography, timing, or follow-up needs. • Trains clinical, administrative, and operational staff to ensure successful workflow integration and sustained adoption. • Conducts structured 1-week, 30-day, and 60-day follow-ups, including in-market visits when required to stabilize or improve performance. • Monitors account performance and leads corrective action for underperforming or declining ecosystem accounts. • Owns retail execution for assigned non-Direct provider offices where product education, sampling, and recommendation are driven through the clinical practice and patients ultimately purchase through brick-and-mortar or online channels. • Maintains active sample and coupon cadence, including restocking, resupply coordination, and utilization monitoring. • Establishes and maintains a primary retail contact within each assigned provider office. • Supports key retail customers remotely and, when applicable, through targeted in-market visits to stabilize, protect, or accelerate utilization. • Monitors retail performance trends (accelerators and decliners) and drives corrective action when engagement declines. • Maintains alignment with RAMs by incorporating territory insight and field context; RAM input is additive and simultaneous, not a prerequisite or trigger for PGM ownership. • Plans and executes in-market activity across a large, multi-state territory to ensure effective coverage and prioritization. • Coordinates demo logistics, scheduling, and field deployment for assigned OPTASE MX2 demo units. • Maintains accurate documentation of field activity, customer interactions, training, and implementation progress. • Balances travel, in-office execution, training, sales activity, follow-up, and retail responsibilities within a defined capacity model. • Maintains deep working knowledge of Scope’s ecosystem products and relevant competitors. • Demonstrates a strong understanding of clinical workflows and practice operations through direct field exposure. • Monitors market dynamics and shares actionable insights with leadership and cross-functional partners.

• Lead and scale performance marketing across Google Ads, Meta Ads, and other channels. • Drive funnel growth through data-driven paid campaigns and partnerships. • Plan and execute seasonal acquisition campaigns aligned with crop cycles and local trends. • Build and manage engagement workflows using MoEngage, Plotline, and related tools. • Optimize retention and re-engagement using insights from paid ads and in-app behaviour. • Track growth metrics and analyze campaign performance.