Growe Talents logo
Growe Talents

Your growth starts here.

CRM Specialist

Location

Europe

Posted

3 days ago

Salary

0

Seniority

Mid Level

2 yrs expEnglishTableau

Job Description

CRM Specialist

Growe Talents

• Plan and launch CRM campaigns across Email, SMS, and Push for Casino and Sportsbook; • Manage the promo calendar, including bonuses, free bets, tournaments, and gamification; • Drive player activation, retention, and reactivation; • Build customer segments based on behavioural and transactional data; • Run A/B tests to improve engagement, conversion, and retention; • Track CRM performance and key metrics such as GGR, retention, and ARPU; • Work with CRM automation tools such as Optimove, Smartico, Customer.io, or similar; • Collaborate with Product teams on new GEO launches and product updates; • Suggest improvements for CRM systems and processes; • Take ownership of CRM processes and help them scale.

Job Requirements

  • 2+ years of experience as a CRM Manager in iGaming.
  • Experience launching CRM campaigns across onboarding, retention, and reactivation.
  • Good understanding of CRM and business metrics such as NGR, Active Days, Churn Rate, and ARPU.
  • Experience with CRM platforms and analytics tools such as Tableau or similar.
  • Knowledge of behavioural, value-based, and lifecycle segmentation.
  • Experience working with Product, Marketing, and Analytics teams.
  • Upper-Intermediate English for communication in an English-speaking team.

Benefits

  • Health & Wellness Focus
  • Global Medical Coverage
  • Growth Opportunities
  • Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
  • Performance-Driven Rewards
  • Dynamic Work Environment

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