• Prospecting New Business: You’re driving up driveways, attending local cattle auctions, meeting with your local Livestock, Cattleman's, Stockman's associations, building your new business pipeline through outbound lead generation efforts. You’re fielding inbound leads in a timely manner, prioritizing administrative tasks with your in-field activities. • In-Field Sales: You don’t mind getting your hands and boots dirty. Halter is best discussed over a coffee at a kitchen table, in the horse saddle, or on a side-by-side in a pasture. You’re out on the ranch helping potential customers before diving into the value of Halter. You’re dropping off coffee during calving season. You value the magic moments that make all the difference to our customers. • Expanding Existing Opportunities: You’re always looking for new opportunities, and that includes expanding your existing customers with Halter. You find value in expanding relationships and finding new ways to increase value over time. Not every rancher will collar all of their cows, so you see this as a unique opportunity to meet your goals. • Hitting Sales Targets: High-growth sales targets don’t scare you; you step up to a challenge and like shooting high. You’re an expert pipeline manager and don’t second-guess unqualifying a lead. You’re able to manage today’s deals while keeping next month in your sights. • Customer Account Management: Building relationships is more than just making the sale to you. After the sale, you aim to maintain close relationships with your customers to ensure their ongoing satisfaction, provide support, and address any challenges they face with Halter’s products. You’ll also ensure a smooth handoff from sales to customer onboarding and deployment of Halter, helping customers get the most value from Halter’s solutions. • Territory Ownership: You have a high level of ownership and take pride in what you build. Owning an entire territory means giving treatment to every corner and leaving no stone unturned. You value being the face of your territory, meeting with high-level stakeholders from various local, state, and federal agencies to build lasting relationships with regional agricultural groups. • Customer Onboarding: Your high level of ownership doesn’t stop after the sale. You dive in to make sure your customers have the very best onboarding experience possible. You actively own the end-to-end customer experience during onboarding and deployment of Halter’s product, ensuring a smooth transition from sales to implementation even when you’ve handed off the customer to different teams across Halter. • Field Learnings & Feedback: Feedback is not only paramount to the companies you want to work for, but it’s also ingrained in how you would own your territory. Serving as the primary point of contact for gathering customer feedback in your territory, you work tirelessly to advocate for what your customers need. • Collaborating with Support Teams: You’re a natural collaborator, seeking out partners across Halter to resolve any issues your customers encounter, and quickly. You escalate problems as needed and ensure that customers in your territory feel fully supported. • Attending Industry Events: You leverage opportunities at relevant industry and Halter events to generate leads and deepen relationships with existing customers. You’ll participate in demonstrations and network to expand Halter’s influence in the market. • Contributing to the US Sales Strategy: You strongly believe that a team can only be stronger when they work together. You strive to work with the broader team to optimize and evolve the sales process, ensuring it fits the US market. As we scale, your input will help drive greater efficiencies.

• Attain working knowledge of Team Velocity's processes, account management, integrated strategies and our proprietary technology platform, Apollo • Assist with preparation of Customer Success documents, i.e., meeting agendas, reporting decks, and general Client communications • Participate in and document Client meeting discussions and conference calls • Maintain constant communication with Account Teams on deliverables status and current work-in-progress using internal processes • Assist with resolving Client questions and needs in a timely manner • Work to problem-solve production issues and errors; escalate issues, as needed • Understand Clients goals and effectively organize deliverables to ensure productive campaign results • Update and maintain Clients Consumer Portal(s) • Learn, and maintain, knowledge of compliance and co-op requirements for all manufacturers • Support Account Management team with additional tasks, as needed • Work ahead on client deliverables; what you know in advance, do in advance • Know your Client! Learn, and maintain, knowledge of Client Accounts; understand their Perfect Market • Be a student of the Industry! Hone your understanding of the automotive industry, company culture, products, services, strategic communication planning and integrated marketing strategies • Exercise proactive daily communications in a professional and efficient manner, with both colleagues and clients • Continually seek ways to add value to the Client / Agency relationship

• Attain working knowledge of Team Velocitys processes, account management, integrated strategies and our proprietary technology platform, Apollo • Assist with preparation of Customer Success documents, i.e., meeting agendas, reporting decks, and general Client communications • Participate in and document Client meeting discussions and conference calls • Maintain constant communication with Account Teams on deliverables status and current work-in-progress using internal processes • Assist with resolving Client questions and needs in a timely manner • Work to problem-solve production issues and errors; escalate issues, as needed • Understand Clients goals and effectively organize deliverables to ensure productive campaign results • Update and maintain Clients Consumer Portal(s) • Learn, and maintain, knowledge of compliance and co-op requirements for all manufacturers • Support Account Management team with additional tasks, as needed • Work ahead on client deliverables; what you know in advance, do in advance

• Attain working knowledge of Team Velocity's processes, account management, integrated strategies and our proprietary technology platform, Apollo • Assist with preparation of Customer Success documents, i.e., meeting agendas, reporting decks, and general Client communications • Participate in and document Client meeting discussions and conference calls • Maintain constant communication with Account Teams on deliverables status and current work-in-progress using internal processes • Assist with resolving Client questions and needs in a timely manner • Work to problem-solve production issues and errors; escalate issues, as needed • Understand Clients goals and effectively organize deliverables to ensure productive campaign results • Update and maintain Clients Consumer Portal(s) • Learn, and maintain, knowledge of compliance and co-op requirements for all manufacturers • Support Account Management team with additional tasks, as needed • Work ahead on client deliverables; what you know in advance, do in advance