• Be the primary owner of MCP’s top/mid-funnel pipeline strategy for prospective K-12 school and district partners, from first touch through to MQL/SQL handoff. • You’ll be accountable for overall lead generation, capture, and nurture strategy; email marketing campaigns; lead scoring; analytics and reporting. • You will also take point on email deliverability. • You’ll work closely with your colleagues in Sales and RevOps to ensure we have a clear view into pipeline quality, follow up, and tactics to drive closed/won. • You will own our Salesforce Account Engagement platform, including acting as the day-to-day administrator, ensuring we are leveraging the capabilities of the platform to the fullest while ensuring its smooth operation. • You will also work across the marketing team to help manage our various other martech tools and platforms. • Strategy, management, optimization and reporting of MCP’s Google Ads budget and any future paid media channels and opportunities. • Serve as the primary accountability for go-to-market efforts for MCP’s many strategic partners, from philanthropists to curriculum and technology vendors, to national and state education associations. • Partner with your colleagues in MCP Marketing, the executive team, and peer stakeholders across the organization to plan and execute our marketing strategy and shape the future of MCP beyond your specific role.

• Serve as the primary marketing partner to the LATAM Managing Director • Lead the planning and execution of regional marketing initiatives that support pipeline growth, customer acquisition, and market expansion across priority LATAM markets • Develop and localize go-to-market (GTM) strategies, messaging, and programs in alignment with global marketing frameworks and LATAM market dynamics • Partner closely with Business Development, Sales, and Revenue teams • Coordinate cross-functionally with global teams • Own the regional marketing calendar • Support partner and ecosystem marketing initiatives across LATAM • Lead regional event strategy and execution • Ensure all regional marketing programs comply with local regulatory and legal requirements • Track, analyze, and report on marketing performance against regional business and GTM objectives

• Build, lead, and develop a team of 6–7 Strategic Segment Managers • Establish and continuously improve the function’s operating model • Coach Segment Managers to become recognised external thought leaders • Synthesize individual segment intelligence into a company-level market view • Identify white space opportunities • Partner with the VP of Corporate Development to build M&A business cases • Own the organization’s MRD framework • Review and approve all MRDs before they enter product roadmap discussions • Build PerkinElmer’s external market presence • Drive the annual global growth-priority planning process across product lines • Own the Strategic Segments function budget • Track and report function KPIs.

• Drive Revenue Growth • Work with Product Marketing to develop and execute integrated growth marketing strategies that drive qualified leads, qualified pipeline, and revenue across multiple business lines. • Prioritize marketing investments based on business impact, ROI, and corporate revenue goals. • Build annual and quarterly marketing plans with Sales, aligning marketing programs with sales priorities and revenue targets. • Improve lead quality and lead progression throughout the funnel. • Eliminate lead leakage by optimizing processes from MQL through Closed Won. • Partner with Sales to improve conversion rates, pipeline velocity, and revenue performance. • Lead strategy and execution across Google & Bing Ads (SEM/PPC), LinkedIn and Meta advertising, email marketing and nurture programs, webinars, paid and organic social media, tradeshows and events, landing page/website optimization, and conversion rate optimization (CRO). • Leverage AI for workflow automation, increased productivity, and demand generation effectiveness. • Own paid search strategy, execution, and optimization. • Continuously improve ROAS, CPA, conversion rates, pipeline, and revenue. • Coach and develop a high-performing growth marketing team. • Present performance, insights, and recommendations to executive leadership. • Foster a culture of testing, experimentation, and continuous improvement.