Here at the Genuit Group we recognise and develop the contribution our people make to the Group’s success and are committed to attracting talent from the widest pool. We have a role to play in making the built environment more sustainable, building a low carbon business ourselves as well as delivering sustainable solutions at scale.
Marketing Director
Location
United Kingdom
Posted
2 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Marketing Director
Polypipe
Role Description The Marketing Director will be the architect of CMS’s divisional marketing strategy, ensuring a clear, unified market voice while enabling each brand to retain its individuality and customer focus. This pivotal role will: - Strategic leadership: - Shape and lead the CMS divisional marketing strategy in partnership with brand‑level marketing directors. - Create a divisional narrative around CMS that commercialises sustainability. - Represent marketing on divisional projects such as Genuit House. - Operational delivery: - Drive divisional marketing initiatives that sit above brand level. - Establish and manage shared resource platforms and agencies to improve efficiency and consistency. - Provide frameworks, guidelines, and assets for brand teams. - Market mapping & intelligence: - Build divisional capability in market mapping and intelligence. - Guide insight into international growth opportunities. - Support acquisitions and partnerships through market research and analysis. - Market engagement & representation: - Strengthen CMS’s external reputation as a leader in sustainable HVAC solutions. - Lead divisional presence at trade shows, industry forums, and thought‑leadership platforms. - Act as the link between CMS and Genuit Group for marketing. - Collaboration & enablement: - Champion best‑practice sharing across CMS marketing teams. - Provide coaching and support to colleagues, building capability across the division. This is a highly influential role, requiring strategic vision, operational delivery, and the ability to unite diverse teams under a shared purpose. Qualifications - Degree in Marketing, Business, or related field. - Extensive marketing leadership experience in B2B industries, ideally HVAC, construction products, or related sectors. - Proven track record in divisional or group‑level marketing strategy and execution. - Demonstrated experience in market mapping, intelligence, and international marketing. - Strong leadership and influence skills with senior stakeholders. Requirements - Strategic thinking combined with operational delivery capability. - Influence without direct authority, able to align multiple stakeholders. - Analytical strength, turning market data into actionable strategies. - Excellent communication and storytelling skills, with external presence. - Commercial acumen and international market experience. - Growth mindset – creative, pragmatic, and impact‑driven. - Cultural agility, able to unite multiple business units without enforcing uniformity. Benefits - 25 days holiday, plus bank holidays - Company car or car allowance - Pension contribution matched up to 8% - Life Assurance at 3x base salary - Private medical insurance
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