Hue is a fast-growing, venture-backed B2B SaaS company transforming how people shop online by making representation real. Our technology embeds authentic, shoppable video reviews from a diverse community of 2,000+ micro-creators directly into brands’ DTC websites—helping shoppers see products on people who actually look like them. Founded in 2021, Hue serves 100+ leading brands and retailers, including Foot Locker, Tatcha, REVOLVE, Andie Swim, Credo Beauty, and more. We’ve raised $4M+ in venture funding from Fika Ventures, Underscore VC, Sequoia Scouts, and others, and were named one of Business Insider’s “43 Startups to Bet Your Career On in 2025.” Hue was founded by Janvi Shah (ex-Google PM), Nicole Clay (ex-L’Oréal Marketing Director), and Sylvan Guo (ex-Airbnb, Tubi/Fox), who personally experienced the frustration of shopping online without representation—and set out to fix it.
Full Stack Engineer
Location
United States
Posted
3 days ago
Salary
$150K - $160K / year
Seniority
Mid Level
Job Description
Full Stack Engineer
Hue
Role Description You'll be one of our first engineering hires - as a small, fast-moving engineering team, we need someone who can hit the ground running and take real ownership. This isn't a maintenance job on a mature codebase; it's building at the edge of genuinely unsolved problems. Your work will go live in front of enterprise clients and millions of shoppers within days, not quarters. - Work on a mix of new product features, client integrations, and production support. - Set up client implementations, troubleshoot issues in production, and communicate directly with enterprise brands. - Build AI-powered capabilities such as dynamic video ranking, AI product tagging, and AEO (AI Engine Optimization). Technical Reality - Core product is a JavaScript widget that loads on millions of product pages across enterprise DTC storefronts. - Focus on performance, reliability, and pixel-perfect rendering across different client environments. - Write JavaScript embeds, connect to shopping cart APIs, match CSS to brand style guides, and debug across browsers. - Fix production issues and explain them to non-technical clients. - Codebase is human-architected and actively maintained with tests and code reviews. - Engineers own their work end-to-end: build, merge, deploy, and support in production. What You’ll Do - Build and ship new features across the full stack: frontend interfaces, backend services, AI-powered product capabilities. - Own client integrations end-to-end: setup, CSS customization, shopping cart connections, and ongoing support. - Troubleshoot production issues quickly and communicate clearly with enterprise clients. - Collaborate directly with the founding team to turn customer feedback into product decisions. - Participate in code reviews and help set engineering standards as the team grows. - Bring a product eye and the ability to spot opportunities to improve the experience. Qualifications - 2 to 4 years of professional full-stack experience, with a track record of shipping production software. - Strong React and TypeScript skills; experience building customer-facing frontend systems. - Solid JavaScript and CSS fundamentals; ability to make designs pixel-perfect. - Backend experience with Node.js and comfort working with databases (PostgreSQL preferred). - Clear written and verbal communication skills. - CS degree or equivalent practical experience. - Authorized to work in the U.S. without visa sponsorship. Nice-to-Haves - Experience at an early-stage startup (pre-Series A is a big plus). - AWS experience with setup, deployment, or infrastructure. - Familiarity with e-commerce platforms like Shopify or Salesforce Commerce Cloud. - Exposure to data engineering, ML/AI systems, or video platforms. - Experience working in or alongside customer success and implementation roles. Compensation & Location - This is a fully remote role open to candidates based in the United States. - Base salary range: $150,000 to $160,000, depending on experience and qualifications. - Final compensation will be determined based on skills, experience, and interview performance. - Includes equity and a full benefits package. Our Commitment to Inclusion Hue is an equal opportunity employer. As a company founded by three women of color, inclusivity isn't a value we added later, it's why we exist. We welcome candidates of all backgrounds, identities, and lived experiences and are committed to building a workplace where everyone feels supported, valued, and empowered to do their best work.
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