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CRM, CVM, Lifecycle Marketing Lead
Location
Germany
Posted
3 days ago
Salary
$4K - $7K / month
Seniority
Senior
Job Description
CRM, CVM, Lifecycle Marketing Lead
JobHire.AI
• Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push. • Own first-purchase activation across the first 7 days. • Differentiate renewal sequences by plan tier (1 / 3 / 6 month). • Build pre-cancel intervention flows — pause offer, plan-switch, value reminder — using captured cancel reason. • Move the dial on month-1 rebill rate, the single most leveraged metric in our subscription economics. • Build the reactivation engine for the cancelled cohort — across email and SMS, personalized by cancel reason and tenure. • Recover revenue from a base that is currently dormant due to deliverability issues. • Own the CRM-driven path to add-on products (Resume Review, Resume Builder): timing, segmentation, copy, channel. • Lead the migration off our current ESP onto our chosen omnichannel platform (Maestra is the current candidate; Customer.io is the alternative). • Recover and maintain email domain reputation. • Stand up SMS as a first-class channel — including US compliance (TCPA, A2P 10DLC). • Stand up web push and orchestrate cross-channel flows (email → SMS → push cascades). • Implement incremental measurement with holdouts on every flow. We don't want activity reports — we want incremental revenue, attributable and defensible.
Job Requirements
- 3+ years operating CVM/lifecycle programs on the US market specifically. US b2c subscription. This is non-negotiable — US deliverability, US carriers, US consumer behavior, US compliance.
- 5+ years total in CRM / lifecycle / CVM, with at least one stint owning the function end-to-end (not just executing).
- Hands-on operating experience with an enterprise omnichannel platform — Maestra strongly preferred; Braze, Iterable, Customer.io, or Klaviyo also relevant.
- Real, hands-on experience launching SMS as a marketing channel in the US (TCPA, A2P 10DLC, carrier compliance — not "I worked with a vendor who handled it").
- Real, hands-on experience launching web push and measuring its lift.
- SQL good enough to pull your own segments and validate your own data.
- A subscription-business orientation: you think in LTV/payer, payback period, retention curves, and cohorts — not in opens and clicks.
- A track record of measurable incremental revenue from CRM, ideally validated through holdout.
- Bias toward action. We operate as a tiny team; you'll need to ship faster than you plan.
Benefits
- Clear mandate and ownership from day one. You're the function, not a contributor to it.
- The economics are highly leveraged — even a 5-percentage-point lift on month-1 rebill is meaningful to the bottom line of the company.
- Direct work with the CMO, CEO, and Growth PM. No layers, no politics.
- A market where your work is directly visible to users searching for their next job — outcomes you can feel.
- 38 Days Off.
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• Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push. • Own first-purchase activation across the first 7 days. • Differentiate renewal sequences by plan tier (1 / 3 / 6 month). • Build pre-cancel intervention flows — pause offer, plan-switch, value reminder — using captured cancel reason. • Move the dial on month-1 rebill rate, the single most leveraged metric in our subscription economics. • Build the reactivation engine for the cancelled cohort — across email and SMS, personalized by cancel reason and tenure. • Recover revenue from a base that is currently dormant due to deliverability issues. • Own the CRM-driven path to add-on products (Resume Review, Resume Builder): timing, segmentation, copy, channel. • Lead the migration off our current ESP onto our chosen omnichannel platform (Maestra is the current candidate; Customer.io is the alternative). • Recover and maintain email domain reputation. • Stand up SMS as a first-class channel — including US compliance (TCPA, A2P 10DLC). • Stand up web push and orchestrate cross-channel flows (email → SMS → push cascades). • Implement incremental measurement with holdouts on every flow. We don't want activity reports — we want incremental revenue, attributable and defensible.
• Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push. • Own first-purchase activation across the first 7 days. • Differentiate renewal sequences by plan tier (1 / 3 / 6 month). • Build pre-cancel intervention flows — pause offer, plan-switch, value reminder — using captured cancel reason. • Move the dial on month-1 rebill rate, the single most leveraged metric in our subscription economics. • Build the reactivation engine for the cancelled cohort — across email and SMS, personalized by cancel reason and tenure. • Own the CRM-driven path to add-on products (Resume Review, Resume Builder): timing, segmentation, copy, channel. • Lead the migration off our current ESP onto our chosen omnichannel platform (Maestra is the current candidate; Customer.io is the alternative). • Recover and maintain email domain reputation. • Stand up SMS as a first-class channel — including US compliance (TCPA, A2P 10DLC). • Stand up web push and orchestrate cross-channel flows (email → SMS → push cascades). • Implement incremental measurement with holdouts on every flow. We don't want activity reports — we want incremental revenue, attributable and defensible.
Role Description You will be a customer-focused individual who thrives in a dynamic, fast-paced work environment. You’re motivated, independent with excellent communication skills. You’re methodological and detail-oriented and have a record of communicating with people globally. You know how to identify challenges and solutions while engaging with customers and are passionate about technology and its ability to improve people's lives. You have customer success management experience in a B2B SaaS company with 5 years of experience. You are an English native speaker and willing to work Mon-Fri and accommodate our customers’ working hours. As Customer Success Manager, you will: - Provide guidance, support, and technical solutions to MineOS users’ questions - focusing and owning product adoption and day-to-day usage. - Communicate with Mine’s strategic customers on a daily basis, using written channels and meeting them face-to-face. - Develop expertise in our product and stay up to date on new features and improvements. - Analyze user behavior and feedback. - Work to improve the quality of our processes and customer journey by identifying knowledge gaps and problematic flows. - Develop and maintain positive customer relations and satisfaction achieving a trusted advisor role. - Influence the way we engage with our users and to ensure a great user experience. Qualifications - 5 years of customer success management experience in a B2B SaaS company. - Excellent communication skills. - Detail-oriented and methodological. - Ability to engage with customers globally. - Passionate about technology and its impact on people's lives. Requirements - Native English speaker. - Willingness to work Mon-Fri and accommodate customers’ working hours. Benefits - All social benefits (including health insurance). - Generous stock options plan. - Remote work. - You manage your own time. - Personal matters and family come first.
• Effectively communicate with existing and potential clients to deliver a great customer experience; • Deliver first line of support; investigate and find solutions for client queries; • Communication between clients and technical support departments; • Manage ongoing relationships: provide assistance and consultation services; • Analyze results and develop best practices for effective mobile messaging campaigns; • Provide periodic activity and progress reports;
