• End-to-end Creative Strategy: You develop data-driven creative strategies per channel (Meta, TikTok, Reddit) and per indication — from audience insights and angle development to the final creative brief. • Hook & Angle Development: You systematically build hook banks and messaging frameworks for complex health topics aimed at audiences that are not typical consumers (sleep disorders, pain, women’s health, weight loss). • Testing Machine: You establish a creative-testing velocity of 5+ tests per week. Hypothesis → test → learning → iteration. You document winners and losers and turn those learnings into a growing playbook. • Compliance by Design: You know HWG, platform policies and the gray areas. You develop creatives that pass ad review without losing impact — platform framing rather than frontal attack. • Creator & Production Management: You brief UGC creators, freelancers, editors and AI creative tools with precision so the output is right the first time. You act as the quality gatekeeper for everything that goes live. • AI-first Workflow: You use AI tools (Claude, generative video/image tools, automated campaign workflows) as a multiplier — not a threat. Your concepts are produced and scaled using AI. • Performance Ownership: You analyze creative performance at the ad level (Hook Rate, Hold Rate, CTR, CPO, POAS), derive learnings and challenge the status quo — including that of the CMO team.

Role Description Siana Marketing is a rapidly growing digital marketing agency redefining growth for construction, architecture, design, and real estate firms in the AI era. Our specialty: helping forward-thinking service businesses lead their markets on Google and AI-powered search through expert SEO and GEO strategies. We’re hiring an early team member who can own client relationships and the strategic decisions that drive results — with a real opportunity to grow with the company as we scale. You’ll be the person clients trust. You’ll respond fast, lead calls, keep work moving, and make strong strategic calls on content, SEO, and GEO/AEO priorities. This role is perfect for someone who is organized, proactive, and genuinely enjoys leading client relationships while thinking strategically — and who is excited about AI-powered search becoming the next major channel. Tasks - Client relationship ownership: Own the day-to-day client relationship for assigned accounts, respond to client requests quickly and clearly, and lead biweekly or monthly client calls (agenda, notes, next steps). - Strategic planning & execution: Create and execute SEO strategies aligned with each client's goals, resources, and constraints, and improve visibility in AI-powered search (GEO/AEO). Make strategic recommendations on keywords, content direction, on-page priorities, and campaign improvements. - Delivery management: Ensure plans are executed on time by coordinating writers, designers, and developers to ship deliverables, QA work before they ship (links, formatting, on-page essentials), and keeping Notion updated so the whole team stays aligned. - Proactive retention: Spot churn risks early and proactively improve the client experience. Qualifications - U.S.-based with excellent written and spoken English. - Min. 3 years of experience. - Strong organization and follow-through. - Experience coordinating freelancers or cross-functional work. - Comfortable owning client communication and leading calls. - Strong working knowledge of SEO and content marketing. - Familiarity with GEO/AEO concepts, or the ability to learn extremely fast and execute them with rigor. - Strong marketing experience, strategic thinking skills, and a passion for building long-term campaigns that deliver real-world results. - Confident managing client communication, mapping multi-month roadmaps, and delivering a white-glove service experience. - Proactive, innovative mindset. You bring solutions, not just updates, and you genuinely care about client success. - Excited to test new ideas, improve processes, and find better ways to serve clients and drive results, including exploring solutions through AI, vibecoding, and other emerging tools. Benefits - Performance bonus tied primarily to client renewals (and potentially value-driven expansions). - Fully remote. - Significant growth opportunity in an early-stage team.

• Produce and direct scaled creative across all performance marketing surfaces (Meta, TikTok, YouTube, mobile ad networks, etc) with multi-million dollar ad spend. • Develop performance creative concepts built on intimate understanding of Cantina as a product/platform and its consumer use-cases. • Build and own processes for producing high volume, iterative ads leveraging both traditional and AI-generated production. • Define creative strategies and vision for AI-generated ads. • Own creative performance analytics to track what's working and iterate on best-performing concepts and campaigns. • Set the creative inputs across creative testing plans to optimize creative. • Manage external agencies and cross-functional teams to ensure high-quality creative output across all performance marketing channels. • Lead regular creative brainstorms, reviews, and presentations to internal stakeholders, including leadership. • Oversee the QC process for in-house and external creatives: Create scalable creative review processes and quality standards that maintain excellence at high volume. • Stay up-to-date on and apply emerging technologies, production methods, and best practices in performance creative and performance marketing.

Role Description We're looking for a Paid Media Portfolio Manager with experience in Meta advertising for DTC brands. This is a hybrid role because you will analyze Meta ad account metrics to determine what converts, and then directly write scripts and direct UGC creators to build those winning ads. You'll manage both internal content teams and external UGC creators, while keeping your hands on the Meta Ads account to ensure every dollar is spent on creatives that actually convert. If you know exactly what hooks are working right now and can turn data into winning briefs, we want to talk. Key Responsibilities - Lead end-to-end ad creative development, from concept to published asset. - Manage and direct internal content teams and external UGC creators to scale production. - Own the Meta Ads Manager account—campaign structure, budgeting, and daily optimization. - Analyze creative performance data and translate insights into actionable creative briefs. - Continuously test new angles, formats, and hooks while killing underperformers fast. - Stay ahead of DTC creative trends to ensure our ads remain fresh and competitive. Qualifications - Experience managing Meta Ads for DTC brands (proven track record of driving ROAS). - Strong understanding of what makes creative convert—hooks, thumbstoppers, copy, and formatting. - Experience leading or directing creative teams (internal and/or external UGC creators). - Ability to balance creative intuition with performance data to make rapid decisions. - Excellent communication and briefing skills to align teams around clear goals. - Familiarity with creative testing frameworks and scaling winning concepts. Requirements - USD Salary. - Ability to work remotely.