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Advancing nonprofits. What does forward look like for you?
Senior Data Analyst
Location
United States
Posted
121 days ago
Salary
0
Seniority
Senior
Job Description
Senior Data Analyst
DickersonBakker
• Analyze performance of direct mail, email, and digital fundraising campaigns, including acquisition, renewal, reactivation, and upgrade efforts. • Evaluate donor behavior across channels, identifying patterns in response, giving frequency, average gift, and lifetime value. • Support list strategy, segmentation, circulation planning, and channel integration through data-driven insights. • Assess digital-to-mail and mail-to-digital interactions to inform coordinated fundraising strategies. • Use SQL to query, extract, and manipulate large donor and campaign datasets from client databases and internal systems. • Leverage AI-assisted analytical techniques (e.g., automated pattern detection, forecasting support, anomaly detection, and natural language summarization) to enhance analytical efficiency and insight quality. • Perform segmentation, cohort analysis, and trend analysis to support targeting, personalization, and testing strategies. • Translate complex analytical findings into clear, actionable recommendations for strategists, account teams, and clients. • Design, build, and maintain Power BI dashboards and reports that track key fundraising KPIs, including response rate, cost per dollar raised, ROI, and donor lifetime value. • Ensure dashboards are intuitive, accurate, and tailored to both internal stakeholders and nonprofit clients. • Standardize reporting frameworks and definitions across campaigns and clients where appropriate. • Incorporate AI-enabled features and workflows within Power BI and related Microsoft tools to improve automated insights, narrative reporting, and performance monitoring. • Partner with internal teams and clients to ensure donor data cleanliness, consistency, and proper structure. • Identify data quality issues and proactively recommend solutions to improve reporting accuracy and analytical reliability. • Document data sources, assumptions, and methodologies to support transparency and repeatability. • Collaborate with strategy, account management, creative, and production teams to inform campaign planning and optimization. • Participate in client meetings as a data subject-matter expert, presenting insights and explaining analytical approaches. • Support test design, evaluation, and post-campaign analysis for direct mail and digital initiatives. • Mentor junior analysts and contribute to the development of agency-wide analytics best practices. • Identify opportunities to improve analytical workflows through better use of Microsoft tools and automation. • Identify and recommend responsible uses of AI to streamline reporting, automate repetitive analytical tasks, and improve scalability while maintaining data accuracy and governance standards. • Evaluate and recommend enhancements to data models, dashboards, and reporting processes.
Job Requirements
- Bachelor's degree in Data Analytics, Statistics, Marketing, Economics, Computer Science, or related fields.
- 5+ years of experience in data analysis, with significant exposure to direct mail and digital fundraising or direct response marketing.
- Advanced proficiency in Microsoft SQL (writing complex queries, joins, and aggregations).
- Strong experience developing dashboards and reports in Power BI.
- Advanced proficiency in Microsoft Excel, including pivot tables, advanced formulas, and data modeling.
- Proven ability to translate analytical results into practical, fundraising-focused recommendations.
- Experience working with nonprofit donor databases, CRMs, or fundraising platforms. (preferred)
- Familiarity with list management, circulation planning, and campaign testing in a direct mail environment. (preferred)
- Experience with statistical modeling, forecasting, or scripting (e.g., Python or R). (preferred)
- Familiarity with AI-enabled analytics, reporting, or data preparation tools within the Microsoft ecosystem or comparable platforms. (preferred)
Benefits
- Flexible work arrangements
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