Role Description As our Director of Performance Media, you are the General Manager of Shopify and TikTok Shop. You own the P&L. You own the strategy. You own the results. Your Core Focus: - Scale Shopify and TikTok Shop to $20M+ in combined revenue within 18 months - Achieve ≥15% net margin on Shopify and ≥5% on TikTok Shop - Maintain Meta ROAS ≥ 2.0 and TikTok Shop ROAS ≥ 3.5 - Launch one new high-converting bundle-based funnel per month - Drive email and SMS to contribute ≥25% of Shopify revenue - Remove the CEO from daily ecommerce execution by owning strategy, systems, team, and outcomes You are not here to manage tasks. You are here to architect a repeatable growth engine. What You’ll Do: - Traffic and Acquisition - Test 100+ ad creatives weekly across Meta and TikTok - Optimize paid traffic to hit strict ROAS thresholds - Partner with affiliate and UGC teams to scale winning creative - Stay ahead of platform trends, formats, and policy updates - Coordinate launches with Amazon for halo effects - Offers, Funnels, and CRO - Launch one new bundle-based funnel every month tied to educational outcomes - Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly - Oversee homepage, product pages, and collection merchandising - Refactor and relaunch underperforming funnels with new hooks and offers - Lead seasonal promotions including Back-to-School and Holiday campaigns - Build and maintain funnel SOPs and testing roadmaps - Customer Nurture and LTV - Lead lifecycle marketing through Klaviyo and Postscript - Optimize welcome, cart abandonment, post-purchase, and win-back flows - Build ascension paths from posters to workbooks to busy books - Develop blog and SEO strategy to drive organic education-based traffic - Performance and Forecasting - Review weekly P&Ls for Shopify and TikTok Shop - Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share - Deliver weekly scorecards and monthly strategic growth plans - Forecast performance and identify scaling levers - Team Leadership - Lead and coach a cross-functional ecommerce pod of 6+ team members - Establish clear ownership and weekly operating rhythms - Hire and develop talent as funnel velocity increases - Manage freelancers and specialized contractors - Model Extreme Ownership, Relentless Innovation, and Integrity Above All How Success Is Measured: - $20M+ DTC revenue within 18 months - Consistent margin and ROAS targets achieved - One profitable funnel launch per month - Email and SMS driving at least 25% of Shopify revenue - Documented systems that scale without founder dependency - A high-performing team executing without burnout Qualifications - You think like a General Manager, not just a marketer. - You thrive in ownership. You love numbers. You respect creative. You build systems that make growth inevitable. - You align deeply with our values: - Extreme Ownership. You solve problems and close loops without excuses. - Relentless Innovation. You test boldly, learn fast, and iterate constantly. - Integrity Above All. You report numbers accurately and tell the truth even when it is hard. Requirements - 5 to 10+ years in DTC ecommerce, especially Shopify and paid social - Proven track record scaling ecommerce brands past $20M - Experience owning revenue and profitability targets - Deep expertise in Meta and TikTok Ads - Hands-on experience with Klaviyo, Postscript, and Shopify CMS - Strong background in bundles, upsells, and LTV optimization - Ability to write and review high-converting landing pages - Comfortable leading a fully remote team with clear weekly cadences - You are analytical and creative. Strategic and operational. Visionary and accountable. - You care about building something that lasts. Benefits - You will have real ownership. Real trust. And real impact. - Hadley Designs is a remote first company built on autonomy, creativity, and accountability. - You will work closely with leadership, including the CEO, while having full authority to own your channels and decisions. - Access to ongoing learning, training, and tools to sharpen your knowledge and strategies in the DTC space. - You will be surrounded by A+ team members that value excellence, growth, and doing the right thing. - You will build something meaningful. Our products help families slow down, connect, and rediscover the joy of learning together. - You will help shape a decade-long vision to build the most trusted children’s brand in the world. - Access Josh Hadley's vast network through his podcast Ecomm Breakthrough.

Role Description The Director of Construction at Mullins Mechanical is responsible for providing executive oversight for a portfolio of large, complex, and high-profile projects, ensuring consistent execution and performance. - Support Project Executives throughout all phases of work from pursuit of support and project handoff through closeout and warranty. - Ensure execution strategies, staffing plans, constructability reviews, and logistics plans are established early and executed consistently across projects. - Lead executive-level project reviews and intervene when performance deviates from the plan. - Maintain full P&L responsibility for all assigned projects. - Oversee project forecasting, margin performance, contingency management, change strategy, and cash flow. - Review financial performance and guide Project Executives in recovery planning when projects fall below expectations. - Lead, mentor, and develop Project Executives. - Ensure adherence to company policies, procedures, and operating standards. - Set expectations for performance, accountability, and leadership behaviors. - Support succession planning, leadership readiness, and long-term talent development. - Participate in hiring, evaluation, and advancement of senior project leadership. - Ensure effective utilization of Project Controls as an execution support function, including: - Scheduling - BIM / VDC - Procurement - Document Control - Cost Controls - Warranty Support - Reinforce accountability, communication, and integration between PXs and Project Controls. - Escalate resource or performance gaps impacting project outcomes. - Collaborate with Construction Resource Management to align staffing plans with backlog and project risk. - Coordinate deployment, mobilization, demobilization, and recruiting priorities across the portfolio. - Champion the company’s safety culture across all assigned projects. - Ensure consistent application of safety programs and quality standards. - Partner with Safety and Quality leadership to monitor trends, mitigate risk, and drive continuous improvement. - Serve as a senior escalation point for key customers. - Support Project Executives in managing client relationships and resolving issues. - Strengthen long-term partnerships and drive repeat business. - Oversee subcontracting strategies across the project portfolio. - Support PXs in scope of alignment, performance expectations, and risk management. - Ensure subcontractor performance aligns with company standards. - Lead portfolio-level risk identification and mitigation efforts. - Review major change events, Notices of Delay, and claims strategies. - Ensure contractual, financial, and schedule risks are actively managed. - Model and reinforce company core values: - Safety - Quality - Relationships - Innovation - Accountability - Set the leadership tone across project teams and markets. - Additional responsibilities may be assigned as needed. Qualifications - 15+ years of experience in industrial or large commercial construction. - Proven leadership of large-scale projects, multi-project portfolios, and teams. - Demonstrated success with full P&L accountability. - Strong knowledge of project controls, contracts, and risk management. - Proven ability to develop senior leaders and high-performing teams. - Proficiency in construction management and financial reporting software. - Exceptional communication, leadership, and decision-making skills. - SPMP, PMP, CCM, or equivalent, OSHA 30, First Aid / CPR. - Projects delivered safely, on schedule, and at or above planned margins. - Strong utilization of Project Controls as an execution support system. - High-performing Project Executives and project teams. - Strong customer satisfaction and repeat business. - Predictable outcomes through disciplined execution. Requirements - Vice President of Construction: Leads Directors of Construction. - Director of Construction: Leads multiple Project Executives; owns portfolio outcomes. - Project Executive: Leads project teams; executes individual projects with Project Controls support. Company Description Mullins Mechanical ranked #243 on the 2024 ENR Top Specialty Contractors list, #48 in the Nation and #5 in the Southeast among Firms in Mechanical. We’re proud to be one of the fastest growing privately held companies in America. We’re a self-performing specialty contractor specializing in design-build applications, HVAC systems, plumbing, process piping systems, boiler and chiller systems, equipment installation and rigging, plant relocation and maintenance, fire protection, and metal fabrication. Our projects are often in industrial and heavy commercial environments such as manufacturing facilities, automotive plants, chemical plants, distribution centers, warehouses, data centers, and other large facilities.

• Provide executive oversight for a portfolio of large, complex, and high-profile projects, ensuring consistent execution and performance. • Support Project Executives throughout all phases of work from pursuit of support and project handoff through closeout and warranty. • Ensure execution strategies, staffing plans, constructability reviews, and logistics plans are established early and executed consistently across projects. • Lead executive-level project reviews and intervene when performance deviates from the plan. • Maintain full P&L responsibility for all assigned projects. • Oversee project forecasting, margin performance, contingency management, change strategy, and cash flow. • Review financial performance and guide Project Executives in recovery planning when projects fall below expectations. • Lead, mentor, and develop Project Executives. • Ensure adherence to company policies, procedures, and operating standards. • Set expectations for performance, accountability, and leadership behaviors. • Support succession planning, leadership readiness, and long-term talent development. • Participate in hiring, evaluation, and advancement of senior project leadership. • Ensure effective utilization of Project Controls as an execution support function, including: • Scheduling • BIM / VDC • Procurement • Document Control • Cost Controls • Warranty Support • Reinforce accountability, communication, and integration between PXs and Project Controls. • Escalate resource or performance gaps impacting project outcomes. • Collaborate with Construction Resource Management to align staffing plans with backlog and project risk. • Coordinate deployment, mobilization, demobilization, and recruiting priorities across the portfolio. • Champion the company’s safety culture across all assigned projects. • Ensure consistent application of safety programs and quality standards. • Partner with Safety and Quality leadership to monitor trends, mitigate risk, and drive continuous improvement. • Serve as a senior escalation point for key customers. • Support Project Executives in managing client relationships and resolving issues. • Strengthen long-term partnerships and drive repeat business. • Oversee subcontracting strategies across the project portfolio. • Support PXs in scope of alignment, performance expectations, and risk management. • Ensure subcontractor performance aligns with company standards. • Lead portfolio-level risk identification and mitigation efforts. • Review major change events, Notices of Delay, and claims strategies. • Ensure contractual, financial, and schedule risks are actively managed. • Model and reinforce company core values: • Safety • Quality • Relationships • Innovation • Accountability • Set the leadership tone across project teams and markets. • Additional responsibilities may be assigned as needed.

Role Description The Director of Construction is responsible for providing executive oversight for a portfolio of large, complex, and high-profile projects, ensuring consistent execution and performance. - Support Project Executives throughout all phases of work from pursuit of support and project handoff through closeout and warranty. - Ensure execution strategies, staffing plans, constructability reviews, and logistics plans are established early and executed consistently across projects. - Lead executive-level project reviews and intervene when performance deviates from the plan. - Maintain full P&L responsibility for all assigned projects. - Oversee project forecasting, margin performance, contingency management, change strategy, and cash flow. - Review financial performance and guide Project Executives in recovery planning when projects fall below expectations. - Lead, mentor, and develop Project Executives. - Ensure adherence to company policies, procedures, and operating standards. - Set expectations for performance, accountability, and leadership behaviors. - Support succession planning, leadership readiness, and long-term talent development. - Participate in hiring, evaluation, and advancement of senior project leadership. - Ensure effective utilization of Project Controls as an execution support function, including: - Scheduling - BIM / VDC - Procurement - Document Control - Cost Controls - Warranty Support - Reinforce accountability, communication, and integration between PXs and Project Controls. - Escalate resource or performance gaps impacting project outcomes. - Collaborate with Construction Resource Management to align staffing plans with backlog and project risk. - Coordinate deployment, mobilization, demobilization, and recruiting priorities across the portfolio. - Champion the company’s safety culture across all assigned projects. - Ensure consistent application of safety programs and quality standards. - Partner with Safety and Quality leadership to monitor trends, mitigate risk, and drive continuous improvement. - Serve as a senior escalation point for key customers. - Support Project Executives in managing client relationships and resolving issues. - Strengthen long-term partnerships and drive repeat business. - Oversee subcontracting strategies across the project portfolio. - Support PXs in scope of alignment, performance expectations, and risk management. - Ensure subcontractor performance aligns with company standards. - Lead portfolio-level risk identification and mitigation efforts. - Review major change events, Notices of Delay, and claims strategies. - Ensure contractual, financial, and schedule risks are actively managed. - Model and reinforce company core values: - Safety - Quality - Relationships - Innovation - Accountability - Set the leadership tone across project teams and markets. - Additional responsibilities may be assigned as needed. Qualifications - 15+ years of experience in industrial or large commercial construction. - Proven leadership of large-scale projects, multi-project portfolios, and teams. - Demonstrated success with full P&L accountability. - Strong knowledge of project controls, contracts, and risk management. - Proven ability to develop senior leaders and high-performing teams. - Proficiency in construction management and financial reporting software. - Exceptional communication, leadership, and decision-making skills. - SPMP, PMP, CCM, or equivalent, OSHA 30, First Aid / CPR. - Projects delivered safely, on schedule, and at or above planned margins. - Strong utilization of Project Controls as an execution support system. - High-performing Project Executives and project teams. - Strong customer satisfaction and repeat business. - Predictable outcomes through disciplined execution. Requirements - Vice President of Construction: Leads Directors of Construction. - Director of Construction: Leads multiple Project Executives; owns portfolio outcomes. - Project Executive: Leads project teams; executes individual projects with Project Controls support. Company Description Mullins Mechanical ranked #243 on the 2024 ENR Top Specialty Contractors list, #48 in the Nation and #5 in the Southeast among Firms in Mechanical. We’re proud to be one of the fastest growing privately held companies in America. We’re a self-performing specialty contractor specializing in design-build applications, HVAC systems, plumbing, process piping systems, boiler and chiller systems, equipment installation and rigging, plant relocation and maintenance, fire protection, and metal fabrication. Our projects are often in industrial and heavy commercial environments such as manufacturing facilities, automotive plants, chemical plants, distribution centers, warehouses, data centers, and other large facilities.