Listan GmbH logo
Listan GmbH

Made with passion.

CRM Manager

Customer Success ManagerCustomer SuccessFull TimeRemoteSeniorTeam 51-200Since 2000H1B No SponsorCompany SiteLinkedIn

Location

Germany

Posted

6 days ago

Salary

0

Seniority

Senior

Bachelor Degree3 yrs expGermanEnglish

Job Description

CRM Manager

Listan GmbH

• Overall responsibility for the end-to-end configuration of the CRM system and the customer lifecycle for D2C – building and continuously developing the CRM foundation, including customer journeys, lifecycle logic and interaction strategy • Increase D2C revenue – plan and execute CRM campaigns that directly impact revenue, repeat purchases and customer lifetime value • Design and implement automated customer journeys – create and optimize key flows such as welcome, post-purchase and reactivation • Establish segmentation and personalization logic – develop data-driven customer segments and personalization approaches to improve relevance and conversion rates • Turn data into actionable CRM insights – monitor performance, identify opportunities and continuously optimize • Work closely with Marketing on content execution – provide CRM-driven input to the content plan and collaborate to run campaigns efficiently

Job Requirements

  • Bachelor’s or Master’s degree in Business Administration, Computer Science or a related field
  • 3–5 years of experience in CRM/email marketing in a D2C or e-commerce environment
  • Proven ability to grow revenue, customer retention and customer lifetime value through CRM
  • Practical experience with tools such as Klaviyo and Mailchimp
  • Experience building and/or scaling CRM and lifecycle setups
  • Strong analytical skills with a data-driven, performance-oriented mindset and familiarity with GA4, GTM, Power BI and Excel
  • Hands-on experience using AI tools (e.g., ChatGPT, Claude) for reporting, content creation or campaign design
  • Structured, entrepreneurial thinking and strong ownership – able to run CRM activities independently
  • Strong cross-functional collaboration skills, especially with marketing teams
  • Affinity for premium, tech-oriented products and tech-savvy customers
  • Excellent written and verbal communication skills in English and German

Benefits

  • Broad opportunities for personal development in a dynamic environment
  • A motivated and successful team that works like a family
  • Experience the appeal of an international and multicultural atmosphere
  • Short communication channels, flat hierarchies and an open company culture that values your commitment
  • Flexibility to support your work–life balance, e.g., remote work arrangements
  • Exclusive perks: Hansefit, employee discounts, beverage supply, fresh fruit and a meal subsidy

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