Role Description Join our Golf and Club team as Digital Marketing Specialist to make a real impact every day. The Digital Marketing Specialist is responsible for managing and executing comprehensive digital marketing programs for foreUP customers. This role develops, implements, and optimizes marketing strategies designed to increase rounds, memberships, event participation, customer engagement, and overall revenue. This position encompasses the full spectrum of managed marketing services, including: - Paid advertising - Search engine optimization (SEO) - Generative Engine Optimization (GEO) - Content creation - Email marketing - Promotional campaigns - Website optimization - Local search visibility - Customer communications The ideal candidate combines marketing expertise, creativity, analytical thinking, and strong customer service skills to successfully manage multiple customer accounts while delivering measurable business outcomes. Some of the things you'll do: - Manage digital marketing activities for a portfolio of foreUP customers. - Develop customer-specific marketing plans based on business goals, seasonal priorities, and promotional opportunities. - Create, launch, monitor, and optimize paid advertising campaigns across Google Ads and other approved platforms. - Build and manage email campaigns, newsletters, automated communications, and promotional messages. - Create and schedule marketing content, including social-media posts, blog posts, event promotions, and basic website updates. - Promote tournaments, leagues, memberships, events, and special offers on behalf of customers. - Meet with customers to understand priorities, gather content, review performance, and recommend improvements. - Monitor campaign performance, manage budgets, and provide clear reporting on results, engagement, leads, and return on marketing investment. - Maintain accurate documentation of campaigns, customer communication, and account activity. - Collaborate with internal teams to resolve technical issues, support onboarding, and improve customer results. - Apply SEO, local-search, and GEO best practices when relevant to customer marketing campaigns. - Stay current on digital-marketing trends, platform updates, and opportunities to improve foreUP’s managed marketing services. Working arrangements: Fully Remote in United States. You can work fully remote in this position, provided you have eligible working rights in the United States and do not require sponsorship. Qualifications - Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field, or equivalent professional experience. - 2+ years of experience in digital marketing, marketing operations, agency services, or a client-facing marketing role. - Experience creating, managing, and optimizing paid advertising campaigns, preferably through Google Ads. - Working knowledge of SEO, content marketing, and website optimization best practices. - Experience creating email campaigns, newsletters, promotional content, or social-media posts. - Strong written and verbal communication skills with the ability to work directly with customers. - Ability to review campaign data, explain results clearly, and recommend improvements. - Strong organizational skills with the ability to manage multiple customer accounts and priorities. - Experience using content-management systems, email-marketing platforms, analytics tools, or CRM systems. - Ability to learn new platforms, processes, and digital-marketing best practices. Requirements - Experience with WordPress, Google Analytics, Google Search Console, marketing-automation tools, or similar platforms. - Google Ads, Google Analytics, HubSpot, or related certifications. - Experience working with golf courses, hospitality, recreation, membership-based businesses, or local service organizations. Benefits - At Xplor, we believe that the best innovation and ideas happen at the intersections of our differences - people of diverse cultures, generations, disciplines, and lived experiences. - We encourage you to apply even if you think you do not tick all the boxes. Values and Life at Xplor Our five core values guide us from how we hire and recognize our team members to how we interact with our customers day to day: - Find a better way - Do the right thing - Say it straight - Win together - Own the outcome If these values sound like you and describe people you want to work with, you will thrive at Xplor. As an Xplorer, you will be part of a global network of talented colleagues who will support your success. Ready to apply? To start your application, please submit your resume, and we will be in touch as soon as we can. Got questions? You can email us at talentsupport@xplortechnologies.com.

• Execute day-to-day campaigns across paid digital channels including paid search (Google Ads, Microsoft Ads), paid social (LinkedIn), display, and programmatic retargeting for the GRC portfolio • Manage and optimise budget allocation across paid channels to support pipeline contribution, cost per lead, and return on ad spend, reporting results to senior leadership on a regular cadence • Support organic social media activity across LinkedIn and other relevant platforms, contributing to a content calendar in partnership with the content and brand teams to build audience, drive engagement, and support GRC brand visibility • Build, test, and optimise campaign creative, audience targeting, and landing page experiences to improve conversion rates across the funnel, from first click through to marketing qualified lead • Monitor paid channel performance in response to shifting buyer behaviour driven by AI search, including tracking how AI-referred traffic interacts with paid touchpoints and flagging findings to senior team members • Partner with the Marketing Operations team to ensure accurate UTM tracking, attribution, and reporting across all paid and social channels; maintain clean funnel data in HubSpot and Salesforce • Collaborate with Revenue Marketing teams to align paid programmes with campaign themes, ABM account lists, and pipeline priorities across North America, EMEA, and APAC • Support the broader Digital and AI Visibility team in executing GEO and AEO content distribution strategies, including promoting answer-first content and thought leadership assets through paid amplification • Conduct regular competitive analysis across paid search and social to identify gaps and opportunities, sharing findings and recommendations with the team • Stay current with platform changes, AI-driven ad automation features, and emerging digital channels; bring observations and recommendations to the team proactively

• Als Mitarbeiter:in der WBS TRAINING vertrittst du dein Fachgebiet mit Leidenschaft und Weitblick. • In deiner Rolle als Lernbegleiter:in steht das Ziel der Kompetenzentwicklung der Kursteilnehmenden im Vordergrund. • Du verstehst dich in deiner Unterrichtsgestaltung sowohl als Inputgeber:in als auch als Unterstützung in der Rolle einer Lernbegleiter:in Lernen 4.0! • Dazu gehört: Fachbezogener Unterricht aus dem Homeoffice im WBS LearnSpace 3D ® • Anwendung verschiedener Lehrmethoden für die Unterrichtsgestaltung • Begleitung und Betreuung unsere Umschüler:innen bei ihren IHK-relevanten Reporten und Projekten • Mitwirkung an qualitätssichernden Maßnahmen • Durchführung von Webinaren und online Infoveranstaltungen • sehr gute Kenntnisse deiner Unterrichtssprache Deutsch (C2 Sprachniveau)

• As a member of WBS TRAINING you represent your subject area with passion and vision. • In your role as a Learning Facilitator, the primary focus is on developing the competencies of course participants. • In designing your lessons you act both as an instructor and as a support figure in the role of a Learning Facilitator for Learning 4.0. • This includes: subject-specific instruction from the home office in the WBS LearnSpace 3D. • Use of a variety of teaching methods for course design. • Guidance and supervision of our retraining participants with their IHK-relevant reports and projects. • Participation in quality-assurance measures. • Conducting webinars and online information events. • Excellent command of German as the language of instruction (C2 level).