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CRM/CVM/Lifecycle/Retention Marketing Lead

Location

United States

Posted

6 days ago

Salary

$4K - $7K / month

Seniority

Lead

No structured requirement data.

Job Description

CRM/CVM/Lifecycle/Retention Marketing Lead

Jobhire

Role Description The CVM Lead (US Market) will be responsible for transforming our CRM into a measurable CVM function that drives incremental revenue across email, SMS, and web push. - Funnel Conversion: - Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push. - Own first-purchase activation across the first 7 days. - Retention & Rebill: - Differentiating renewal sequences by plan tier (1 / 3 / 6 month). - Build pre-cancel intervention flows — pause offer, plan-switch, value reminder — using captured cancel reason. - Move the dial on month-1 rebill rate, the single most leveraged metric in our subscription economics. - Reactivation: - Build the reactivation engine for the cancelled cohort — across email and SMS, personalized by cancel reason and tenure. - Recover revenue from a base that is currently dormant due to deliverability issues. - Add-on Monetization: - Own the CRM-driven path to add-on products (Resume Review, Resume Builder): timing, segmentation, copy, channel. - Channel & Tooling: - Lead the migration off our current ESP onto our chosen omnichannel platform (Maestra is the current candidate; Customer.io is the alternative). - Recover and maintain email domain reputation. - Stand up SMS as a first-class channel — including US compliance (TCPA, A2P 10DLC). - Stand up web push and orchestrate cross-channel flows (email → SMS → push cascades). - Measurement: - Implement incremental measurement with holdouts on every flow. We don't want activity reports — we want incremental revenue, attributable and defensible. Expected Outcomes - First 3 Months: - Email deliverability restored to historical baseline. - Reactivation campaign launched with measurable incremental conversion against a holdout. - Differentiated renewal flows live for 1 / 3 / 6 month plans. - Decision (signed off with engineering) on omnichannel platform: migrate to Maestra or alternative. - First 6 Months: - SMS and web push live as ongoing production channels in lifecycle flows. - Measurable lift in Reg→Purchase conversion via paywall-abandonment and post-registration triggered sequences. - Measurable lift in month-1 rebill rate via differentiated and intervention flows. - Add-on attach rate (Resume Review, Resume Builder) materially up via CRM-driven sales sequences. - Per-flow incremental revenue reported weekly via proper holdout methodology. - 12 Months: - CVM channel contributing as a top-3 incremental revenue source for the company. - Cross-channel lifecycle strategy (email + SMS + web push + iMessage/RCS as those channels mature in the US) live and documented. - Process documentation and tooling stable enough to remove key-person risk. Qualifications - 3+ years operating CVM/lifecycle programs on the US market specifically. - 5+ years total in CRM / lifecycle / CVM, with at least one stint owning the function end-to-end. - Hands-on operating experience with an enterprise omnichannel platform — Maestra strongly preferred. - Real, hands-on experience launching SMS as a marketing channel in the US. - Real, hands-on experience launching web push and measuring its lift. - SQL good enough to pull your own segments and validate your own data. - A subscription-business orientation: you think in LTV/payer, payback period, retention curves, and cohorts. - A track record of measurable incremental revenue from CRM, ideally validated through holdout. - Bias toward action. Nice to Have - Experience migrating off a damaged email domain. - Experience in job search, career, HR-tech, or adjacent consumer subscription verticals. - iMessage Business / RCS experience. - Communication (speak English and Russian). Benefits - $4000-7000/month. - 38 Days Off.

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