• Lead the next phase of PWI’s commercial development in the USA • Strengthening distributor execution and accelerating national and regional account growth • Building a high-performing sales organization aligned with Gruppo Mezzacorona’s strategic priorities • Creating and executing aligned strategies and tactics to drive growth • Training, developing, hiring and inspiring the sales team • Enhancing distributor performance • Executing against new distribution and promotional events within defined National Account universe • Effectively utilize cross-functional resources (Marketing, Finance, Supply Chain) • Optimizing promotional budgets and brand investments • Collaborate closely with the International Sales Director to align and communicate supplier priorities, distributor execution and market opportunities

• Oversee, coach, and train the field RCA team (field sales representatives); • Ensure achievement of sales indicators (KPIs); • Provide support to retail outlets (points of sale); • Drive strategic in-store activities, business planning and performance monitoring.

• You contact pre-qualified leads who have already signed up via our website, social media or campaigns. • You conduct short, friendly initial phone calls. • You schedule appointments. • You keep all contacts, call notes and appointment statuses accurately maintained in our CRM system. • You work closely with our sales team.

• Own and optimize CRM and sales operations, including pipeline structure, lead lifecycle, data hygiene, SLAs, and inbound workflows. • Enforce strong CRM discipline across the sales team through training, audits, and corrective actions. • Drive performance through structured reporting and dashboards, continuously identifying and improving funnel efficiency. • Lead and develop the sales team • Provide ongoing coaching and mentoring to team members, conducting regular performance reviews and setting goals to ensure they achieve and exceed their targets. • Participate in the recruitment and training of new team members, ensuring they are aligned with company values and priorities. • Manage a high-volume inbound lead flow, ensuring fast response times, high-quality lead handling, and balanced workload across Sales Reps. • Continuously optimize lead distribution to maximize efficiency, conversion, and team performance. • Own call quality and communication standards, with calls as the primary channel for US-based clients. • Regularly review calls, coach on objection handling and structure, analyze deal losses, and develop supporting channels such as SMS and email. • Lead the sales function through data and metrics, including conversion rate, close rate, average deal value, speed to lead, and revenue per rep. • Design and execute data-backed initiatives to improve conversion and overall sales performance. • Proactively identify and solve problems, taking full ownership even with limited resources. • Continuously initiate improvements across sales processes, marketing collaboration, tools, and customer engagement with a focus on measurable business impact.