• Own client paid media accounts from onboarding through ongoing management: media plans, budgets, campaign structure, audience strategy, and creative briefs • Plan, launch and optimize campaigns across Google Ads (Search, Performance Max, YouTube), Meta Ads and LinkedIn Ads; extend into Microsoft Ads, TikTok and other platforms where relevant • Run structured testing programs (ad copy, creative, landing pages, bidding strategies) and scale what works • Set up and maintain conversion tracking (GA4, Google Tag Manager, Meta Pixel/CAPI, offline conversion imports) and ensure data accuracy • Build clear, insight-driven client reports and present results, learnings, and recommendations directly to clients • Manage budgets carefully, hitting CPA/ROAS targets • Stay ahead of platform changes (Privacy Sandbox, AI-driven bidding, new ad formats) and advise clients proactively

• Brindar atención y solución a consultas de clientes Win por chat. • Gestionar crosseling durante la atención

• Own day-to-day management of Collective's organic social channels (Instagram, LinkedIn, TikTok, X), including content scheduling, posting, and platform-specific optimizations with a goal of publishing 1-2 high-quality posts per day across channels. • Develop and execute a bold, forward-thinking organic content strategy that pushes creative boundaries, establishes Collective as a thought leader in the solopreneur space, and drives audience growth, customer acquisition, and community building. • Own the social content calendar—planning content weeks in advance to ensure a cohesive narrative across platforms that aligns with broader company goals, upcoming campaigns, and key industry dates—while staying agile enough to jump on trends, breaking news, or cultural moments before they pass. • Build and nurture online communities that strengthen our movement, drive brand loyalty, and convert audience members into customers. • Maintain a consistent visual style and raise the bar on content quality across all channels—setting a standard that stands out in the feed. • Monitor and engage with comments across all social channels—responding to questions, flagging important conversations, and maintaining a positive and on-brand community experience. • Source and prospect new influencer talent aligned with Collective's brand and target audience, managing a roster of up to 30 influencers. • Lead outreach, rate negotiation, and contracting for new and existing influencer partnerships. • Onboard new influencers and serve as their primary point of contact, ensuring they have the creative context and brand knowledge to produce great content. • Provide clear creative direction and ongoing feedback to ensure influencer content meets our quality bar and resonates with our audience. • Deliver sourced creator content and talent recommendations to the paid media team for amplification, acting as the bridge between the influencer program and paid channels. • Collaborate with Collective team members, executives, and subject matter experts to support the creation of engaging social-first content. • Be comfortable in front of the camera when the situation calls for it, and able to help bring out authentic performances from non-professional talent. • Collaborate with members, influencers, and other experts to continuously improve content quality and relevance. • Own and report on core KPIs including audience growth, engagement, and the influencer program's contribution to content pipeline. • Conduct regular competitive analysis and channel audits to identify opportunities and inform strategic pivots. • Use data insights to continuously optimize content performance, testing new formats and approaches. • Stay ahead of platform algorithm changes, content trends, and influencer marketing best practices.

Title: Manager, Retail Media Strategy & Activation Location: New York Job Description: Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels. Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients. - We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. - We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. - We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. The Manager, Retail Media Strategy & Activation position will be a leader on key client relationships within our Media Strategy & Activation team. In this role, you’ll be responsible for deeply understanding clients’ commerce challenges, becoming the trusted “go-to” strategic partner for retail media networks. You’ll succeed in this role if you are a proven people leader, a creative problem solver, and possess a deep technical understanding of the evolving retail media landscape, audience targeting, and multi-retailer network activation. What You Will Do: - Serve as the strategic lead across Retail Media Networks (RMNs), focusing heavily on ecosystems like Walmart Connect, Target Roundel, and emerging commerce platforms. - Act as the primary point of contact and subject matter expert for assigned clients; proactively manage communication, translate complex retail data into strategic narratives, and build strong partnerships. - Lead campaign strategy, planning, and optimization across performance-driven retail media channels to drive measurable business outcomes and return on ad spend (ROAS). - Oversee hands-on activation and execution within retail aggregation platforms, specifically requiring deep operational excellence in Criteo. - Manage, mentor, and develop a team of 2–4 Analysts and Senior Analysts, guiding their professional growth and campaign execution quality. - Partner with Media Analytics to support deep-dive reporting and actionable insights, and collaborate with Client Solutions to align platform strategies with overarching client business goals. - Codify and share retail media best practices, industry POVs, and optimization frameworks to streamline internal workflows and drive operational excellence. Desired Skills and Experience: - 3–5+ years of experience in digital media planning, activation, and performance marketing, with a distinct focus on Retail Media Networks. - Proven, hands-on experience activating retail media through Criteo is required. Strong experience with Walmart Connect and/or Target Roundel is highly preferred. - Experience managing and developing a team of 2+ direct reports (Analysts/Senior Analysts). - Familiarity with managing large product catalogs, item-level/ASIN management, and inventory-driven optimization. - Familiarity with retail media management tools such as Pacvue, Skai, or similar commercial technologies is a strong plus. - Strong analytical acumen; comfortable working with large datasets, Excel (pivots, VLOOKUPs), and translating lower-funnel performance metrics into clear client insights. - Exceptional presentation, written, and verbal communication skills, with the ability to confidently lead client status meetings and strategic planning sessions. - Ability to thrive in a fast-paced, entrepreneurial, and highly collaborative team environment. - Bachelor’s degree with relevant major preferred Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing. Total Compensation: - Base Salary: $90,000 - $110,000 - Target Annualized Discretionary Bonus: 5% ($4,500 - $5,500) - Target Total Cash: $94,500 - $115,500 Benefits: - Healthcare/Dental/Vision - Unlimited PTO - 401k Contributions - $75/mo Wellness Stipend - $100/mo Mobile Phone Stipend - $50/mo Internet Stipend - $500/yr Annual Learning Stipend - $2,000/yr Annual Tuition Stipend - One-time $200 New Hire Home Office Equipment Stipend - Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave - Annual Work From Anywhere 4 weeks per year Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others. Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the Keplergrp.com website or working with a recruiter employed by Kepler with a @keplergrp.com email address. Learn how to stay safe by clicking here