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Director, Owned Media – Email, SMS, Push, Direct Mail
Location
United States
Posted
108 days ago
Salary
$167K - $200K / year
Seniority
Lead
Job Description
Director, Owned Media – Email, SMS, Push, Direct Mail
Torrid
• Develop and lead a comprehensive owned media strategy aligned to brand, merchandising, and revenue goals. • Own the customer contact strategy and lifecycle roadmap across email, SMS, push, and direct mail. • Establish channel-specific KPIs and performance benchmarks focused on customer acquisition, retention, reactivation, and LTV. • Partner cross-functionally with Merchandising, Creative, Digital, CRM, Loyalty, Analytics, and Store Operations to align messaging to business priorities. • Serve as the company’s subject matter expert in email marketing strategy and best practices. • Lead the development of compelling, on-brand messaging that drives engagement and conversion while maintaining a strong customer-first perspective. • Optimize subject lines, content strategy, personalization, frequency, and deliverability. • Oversee campaign calendars and ensure cohesive storytelling across channels. • Design and implement advanced segmentation frameworks leveraging behavioral, transactional, and demographic data. • Develop targeted lifecycle programs (welcome, post-purchase, replenishment, win-back, loyalty, high-value customers, etc.). • Drive personalization initiatives using dynamic content, predictive modeling, and customer insights. • Lead testing strategies including A/B and multivariate testing to improve open rates, CTR, conversion, and revenue per send. • Monitor channel performance and provide actionable insights to senior leadership. • Optimize contact cadence to balance revenue goals with customer experience. • Ensure compliance with data privacy and messaging regulations (CAN-SPAM, TCPA, GDPR as applicable). • Build, mentor, and lead a high-performing owned media team. • Oversee agency and technology partners to ensure strong execution and innovation. • Manage budget allocation across channels to maximize ROI.
Job Requirements
- 8–12+ years of progressive experience in lifecycle marketing, CRM or owned media within the retail industry (apparel or specialty retail preferred).
- Deep expertise in email marketing strategy and customer messaging.
- Proven success developing advanced segmentation and personalization strategies.
- Strong understanding of retail KPIs including AOV, conversion rate, retention, repeat rate, and customer lifetime value.
- Experience managing SMS, push notifications, and direct mail in addition to email.
- Demonstrated success driving measurable revenue growth through owned channels.
- Proficiency with ESPs and CRM platforms (e.g., Salesforce Marketing Cloud, Braze, Iterable, Klaviyo, etc.).
- Strong analytical mindset with ability to translate data into strategic action.
- Exceptional leadership, collaboration, and communication skills.
Benefits
- Competitive compensation, 401k with company matching contribution, plus potential to earn company performance-based bonuses.
- Comprehensive wellness package including, medical, dental, vision, and Flexible Spending Account
- Generous 50% employee discount and access to employee-only sales.
- Support the causes you’re passionate about. We pay you up to 32 hours annually for volunteering your time in the community.
- Tuition reimbursement program
- Employee Assistance Program (EAP) - Aimed at helping employees address a variety of personal and family issues including legal financial consultations, mental health services and more.
- Discounts on cell phones, and computer purchases, entertainment tickets and more.
- Pet insurance for your fur babies.
- Work and learn alongside industry-leading executives while making huge strides in impacting the lives of women.
- Opportunity for upward mobility is available at all levels of the organization.
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