• Develop and implement sales strategies to acquire and retain dealer clients within the automotive sector. • Build and maintain relationships with dealership owners and key decision-makers to understand their financing needs. • Identify opportunities for portfolio growth by presenting financing solutions and promoting Westlake Flooring Company’s offerings. • Conduct market research to remain competitive and align services with industry trends. • Oversee the servicing of the automotive floorplan portfolio, ensuring high levels of customer satisfaction. • Monitor account performance and proactively address any issues or concerns raised by clients. • Collaborate with cross-functional teams to streamline processes and enhance customer experience. • Provide training and support to dealerships on the use of financing solutions and services. • Monitor dealership conditions and performance. • Develop and maintain risk assessment models to evaluate dealership creditworthiness. • Collaborate with internal teams to ensure compliance with company policies and regulatory requirements. • Monitor the performance of the portfolio, including loan balances, dealer performance, and payment trends.

• Develop and implement sales strategies to acquire and retain dealer clients within the automotive sector • Build and maintain relationships with dealership owners and key decision-makers to understand their financing needs • Identify opportunities for portfolio growth by presenting financing solutions and promoting Westlake Flooring Company’s offerings • Conduct market research to remain competitive and align services with industry trends • Oversee the servicing of the automotive floorplan portfolio, ensuring high levels of customer satisfaction • Monitor account performance and proactively address any issues or concerns raised by clients • Collaborate with cross-functional teams to streamline processes and enhance customer experience • Provide training and support to dealerships on the use of financing solutions and services • Monitor dealership conditions and performance • Develop and maintain risk assessment models to evaluate dealership creditworthiness • Collaborate with internal teams to ensure compliance with company policies and regulatory requirements • Monitor the performance of the portfolio, including loan balances, dealer performance, and payment trends

• Define and own DigniFi’s partner integration roadmap across strategic technology partners. • Develop integration strategies that extend beyond simple checkout experiences and drive financing throughout the dealership service journey — backed by data on integration depth vs. business impact. • Translate business objectives into technical integration requirements, APIs, data models, and implementation plans. • In coordination with DigniFi’s Commercial Partnerships team, build the commercial and product case that motivates partner organizations to prioritize DigniFi within their own roadmaps. • Serve as the primary product contact for partner Product Managers, Architects, and Engineering teams throughout the integration lifecycle. • Coordinate with internal Product, Engineering, Compliance, Risk, Operations, Legal, and Commercial teams to keep projects moving. • Identify technical, operational, and organizational roadblocks before they impact delivery — and know when and to whom to escalate, both internally and on the partner side, when a stalled integration needs executive attention to get unstuck. • Measure integration success using adoption, activation, financing volume, and customer engagement metrics, then use those insights to shape future roadmap decisions. • Maintain visibility into all active integrations, milestones, dependencies, and partner commitments.

• Advising on and selling PLM and CPQ software • Prospecting and acquiring new customers • Qualifying new customer leads • Identifying customer requirements • Presenting tailored solutions • Conducting and supporting product demos • Full sales-cycle management • Managing new customers both remotely and on-site • Identifying cross-selling and up-selling opportunities • Maintaining sales opportunities and customer data in the CRM • Actively using additional IT tools to support sales • Managing and monitoring the sales pipeline • Intentionally leveraging AI and automation tools to improve workflows, identify recurring use cases, and continuously optimize results.