• Build the demand generation engine. Stand up the demand gen programs, plays, data, and tooling that connect to and fuel the rest of the unified pipeline team — events and field marketing, SDRs, and sales associates — so that target accounts keep progressing through every stage of their journey. • Make demand generation AI-native. Lead a demand motion built as a closed loop: agents research every target account, watch for trigger events like fund closes, executive moves, and competitor signals, and personalize outreach the moment a buying window opens. Channel-native creative is composed from canonical positioning, voice, and proof points rather than re-derived from scratch for each campaign, and spend reallocates on measured response so what works sharpens the next cycle. • Break the demand generation playbook. The firms we're after are a small, sophisticated audience that tunes out generic marketing. You’ll need to go beyond the tried-and-true channels every demand gen playbook reaches for and invent unconventional programs, formats, and moments that earn attention and trust with this audience. • Build and develop a high-performing, AI-fluent team. Hire, lead, and grow a team of campaign and channel marketers who work AI-first by default. Set clear ownership, coach for impact, and raise the bar on the quality and velocity of the work. • Operationalize account targeting and tiering. Partner with sales to sharpen the ideal customer profile, select and prioritize target accounts, and align on shared goals and account priorities. • Orchestrate across the motion. Build a tight operating rhythm with the outbound and field teams you sit alongside, so that targeting, account status, and next steps stay shared and the full motion moves accounts forward together. • Own the number. Be accountable for the pipeline your programs create, and define and report on the metrics that matter — account progression, pipeline created, and win rate. • Own the budget. Allocate ABM and channel spend, including agency investment, to the highest-return programs.

• Lead demand generation for Adobe’s corporate segment, focusing on renewals and account growth • Define and implement account-based paid media strategies • Collaborate with Sales to improve pipeline quality, increase engagement, and drive revenue • Own paid media strategy for corporate segments • Collaborate with Sales and GTM teams to identify target accounts and set priorities • Develop and expand ABM initiatives across LinkedIn, content syndication, and programmatic • Track campaign performance using important measures • Partner across Sales, Lifecycle, SMB Paid Media, Analytics, and Marketing Operations

• Managing your own team and local area • Training on the job • Creating and implementing a marketing plan • Learning to build a business from the ground up • Working 1-on-1 with a mentor

• You are responsible for your own team • You manage and provide leadership for your local territory • Hands-on experience in managing employees • On-the-job training • Creation and implementation of a marketing plan • Creation and development of a new business • Collaborate with an experienced mentor.