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Senior Growth Marketer, AI Connectors
Location
United States
Posted
10 days ago
Salary
$94.8K - $142.2K / year
Seniority
Senior
Job Description
Senior Growth Marketer, AI Connectors
HubSpot
• Develop and execute the growth strategy for HubSpot's AI connector portfolio to drive awareness, adoption, and customer acquisition across AI platforms such as ChatGPT, Gemini, and future connector ecosystems. • Own activation and onboarding programs that help customers discovered through AI channels realize value quickly and successfully adopt HubSpot. • Partner with Product Marketing, Product, Engineering, and Partnerships teams to launch new connector capabilities and coordinate go-to-market initiatives. • Develop and scale AEO and content strategies that strengthen HubSpot's authority across AI ecosystems, increasing how frequently and accurately HubSpot is recommended within AI-generated experiences. • Identify, test, and scale distribution strategies across web content, affiliate programs, partner ecosystems, and marketplaces to increase HubSpot's visibility and acquisition through AI-driven discovery. • Design and execute experiments that improve discoverability, engagement, and conversion across AI-driven acquisition channels. • Establish scalable measurement frameworks for AI-native acquisition channels and define how success is measured across emerging distribution surfaces. • Monitor competitor activity, platform changes, AI ecosystem trends, and evolving connector experiences to identify new growth opportunities and help position HubSpot as a leader in AI-powered customer acquisition.
Job Requirements
- 5+ years of experience in growth marketing, content strategy, demand generation, SEO, AEO, or related acquisition-focused marketing roles.
- Proven experience building and executing growth programs that drive measurable customer acquisition, activation, or revenue outcomes.
- Strong understanding of SEO, Answer Engine Optimization (AEO), and AI search.
- Experience developing content strategies that improve discoverability, authority, and customer acquisition.
- Strong familiarity with AI platforms such as ChatGPT, Claude, Gemini, or similar technologies, and an understanding of how users discover and interact with products within those ecosystems.
- Experience marketing products that rely on ecosystem, marketplace, integration, or partner-driven distribution models.
- Experience working cross-functionally with Product, Engineering, Partnerships, and Marketing teams to launch and scale growth initiatives.
- Strong analytical skills and the ability to translate performance data into strategic recommendations and experimentation plans.
- Excellent communication and storytelling skills, with the ability to influence stakeholders across multiple teams.
- Ability to thrive in ambiguity and build scalable programs where established playbooks do not yet exist.
Benefits
- Competitive salary
- Stock options
- Annual bonus targets
- Equity plan participation
- Flexible work arrangements
- Paid time off
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