• Lead and contribute to product assessments for investment firms and portfolio companies across the full investment lifecycle. From pre-close diligence through post-close value creation and exit preparation. • Evaluate the strength, credibility, and competitive defensibility of a target company's product strategy, roadmap, and go-to-market approach. • Assess how AI and machine learning are embedded in a company's product distinguishing genuine capability from surface-level positioning, and articulate the implications for competitive advantage, risk, and value creation. • Analyze product-market fit, customer segmentation, expansion opportunity, and the assumptions underlying growth projections. • Review product team structure, delivery capability, execution track record, and organizational readiness for growth • Conduct primary research including executive interviews, customer discovery conversations, and expert network engagements. • Synthesize findings from documentation, market research, and interviews into structured, investment-grade deliverables. • Communicate complex product and market dynamics clearly and concisely to deal teams, investment committees, and company leadership. • Advise portfolio company product leaders on strategy, prioritization, and capability development post-close

The Category Manager will act as the strategic and entrepreneurial general manager responsible for driving growth within their product category across all go-to-market (GTM) channels. This role is the owner of the Profit & Loss (P&L) for their category and will champion a cross-functional team including sales, finance, marketing, and supply chain to drive profitable growth and deliver superior customer outcomes. The Category Manager will partner with the product manager to be the subject matter expert for their products and market, devising and implementing strategies to enhance the company’s value proposition and strengthen its market position. This position is remote but the ideal candidate will be located in Memphis, Chicago, or Charlotte. Lead the development and execution of the strategic direction for the category, incorporating an omnichannel merchandising strategy to achieve growth and market share expansion. Conduct market research and analysis to identify trends, assess the competitive landscape, and pinpoint growth opportunities within the product category. Manage the product lifecycle for products, from new product development to end-of-life disposition, ensuring alignment with business goals. Collaborate with cross-functional teams, including sourcing, inventory, marketing, and sales, to facilitate successful product launches and boost market presence. Develop and implement category strategies to optimize product assortment, pricing, and promotional activities, ensuring alignment with the company’s broader objectives. Foster and maintain strong relationships with key suppliers, negotiating favorable terms and agreements to ensure a reliable and cost-effective supply chain. Monitor, analyze, and report on key performance indicators (KPIs), identifying areas for improvement and taking corrective actions to drive performance across all channels. Stay current on industry developments, technological advancements, and regulatory changes impacting the market, providing strategic insights and recommendations to the leadership team. Identify and leverage innovation within the category to drive new product development and capture additional market share. Be an example for others with a growth mindset, looking to help solve problems and being entrepreneurial in looking for new opportunities to grow assigned categories in partnership with sales.

• Define and own the end to end product vision and multi year roadmap for Payment Integrity products (pre payment, post payment, claims analytics, audit workflows, rules engines, etc.). • Identify market, regulatory, and industry trends to shape strategic product decisions. • Develop business cases, cost–benefit analyses, and value propositions for new capabilities. • Lead cross functional teams (engineering, data science, claims operations, finance) to deliver scalable Payment Integrity solutions. • Translate business needs into actionable product requirements, user stories, and acceptance criteria. • Prioritize the product backlog using a data driven approach while balancing long term strategy and short term wins. • Drive iteration planning, sprint reviews, and release cycles with engineering. • Ensure solutions reduce payment leakage, improve claims accuracy, and support audit effectiveness. • Partner with finance and operations to track product performance through KPIs such as overpayment recovery rate, detection yield, cost avoidance, and operational efficiency. • Continuously optimize rules engines, fraud/waste/abuse detection algorithms, and workflow systems. • Work closely with internal teams (Compliance, Legal, Provider Management, Medical Policy) to ensure solutions meet regulatory and audit requirements. • Partner with external vendors, payment integrity service providers, and technology partners. • Communicate product vision, updates, and performance metrics to senior leadership. • Advocate for intuitive user experiences for auditors, analysts, clinicians, and claims processors. • Ensure robust product documentation, training materials, and operational readiness. • Drive continuous improvement by collecting user feedback and monitoring adoption.

As Head of Product, you will own the product vision, structure the decision workflows that power Sage © , and translate our proprietary curriculum, AI capabilities, and expert network into a deeply trusted, daily-use product for families. You will envision, build, and deliver an integrated world-class experience that will engage and delight millions of early learners, families, and educators to meet the needs of families during early childhood . You will work side by side with our Chief Learning Officer to ensure the highest levels of product trust and safety. You will also work side by side with our CMO on a product-led go to market strategy that will drive scale. You thrive in 0→1 environments, turn ambiguity into shipped value fast, favor prototypes over decks, and prioritize measurable outcomes. You have a track record of building products with strong product-market fit and organic growth. You are passionate about human potential, driven by technological innovation, a champion and super-user of AI-powered experiences, and capable of building and shipping with speed while upholding user-centered design, scalability, and measurable impact. You couple your passion for product with a playbook for leading high performance teams. We will consider both permanent and temp-to-perm roles, with a 3 month upfront contract and high potential to convert to full time employee. What You Will Own Lead consumer research and insights work to inform need states and shape our product vision Define and continuously refine the long-term product vision for Sage © alongside the Begin ecosystem Translate company North Star into a clear, sequenced product roadmap Design the integrated decision workflow that moves beyond Q&A into action, follow-through, and results Prioritize the most defensible moats (context graph, expert layer, family network, partner ecosystem) Lead product design for AI-driven experiences grounded in real family context Partner closely with AI/engineering to define how foundational models integrate with proprietary curriculum and structured data Build systems that improve with longitudinal usage and deepen personalization over time Establish evaluation frameworks to ensure quality, trust, and measurable outcomes Productize our expert ecosystem (teachers, coaches, therapists) into scalable 1:1 and group workflows Design seamless handoffs between AI guidance and human coaching Ensure every interaction reflects Begin’s credibility and safety standards Shape the evolution of our Dynamic Learning Profile in partnership with our Learning Team Define how signals (behavioral, milestone, engagement, preference, family circle) inform recommendations Ensure privacy-first, compliant data practices that reinforce brand trust Move product thinking beyond engagement metrics to outcome metrics Define and measure impact across: Parent confidence Child developmental progress (with guidance from our Learning team) Retention & lifetime value Commerce & ecosystem conversion Parent confidence Child developmental progress (with guidance from our Learning team) Retention & lifetime value Commerce & ecosystem conversion Build and lead a high-performing, cross-functional product team Partner tightly with Engineering, Learning, Growth, and Marketing Foster a culture of structured thinking, high standards, and decisive execution Balance 0→1 innovation with disciplined iteration Stakeholder Engagement & Communication Clearly articulate product vision, strategy, and progress to internal stakeholders, investors, and partners. Collaborate with marketing, sales, and customer success to ensure products are positioned effectively. Represent the customer voice across the organization and advocate for their needs. Have led product at a consumer subscription platform or vertical AI company Have built AI-native products — not just layered AI on top of existing UX Think in systems and workflows, not just screens and features Understand how to turn data into durable personalization advantages Have experience building products with high trust needs (health, fintech, education, parenting, etc.) Have developed products for parents and/or children with experience working with subject-matter experts Are deeply user-obsessed and can translate emotional consumer needs into structured product solutions Have scaled products from early traction to meaningful revenue Qualifications 10+ years in product leadership roles, including experience owning full P&L impact Demonstrated experience shipping AI-enabled consumer products Experience building freemium subscription-based or membership products Strong analytical orientation — able to connect product decisions to retention, LTV, and margin Proven ability to recruit and lead senior product managers and designers Comfort operating in high-ambiguity, fast-evolving environments Strong written and verbal communicator capable of influencing executive stakeholders Our Ideal Candidate You believe parenting is one of the most important and underserved categories in consumer tech. You think AI should increase trust, not decrease it. You think AI can create more human connection, not replace it. You believe that AI and humans can work hand in hand to deliver both intelligence and wisdom. You want to build a platform that families rely on daily to make decisions. You are excited to own a product that integrates AI, curriculum, human experts, commerce, and community into one cohesive system. You want to build something defensible and that can scale to millions of consumers globally. Salary MIN: $225,000 MAX: $325,000 . This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location and other relevant factors. Begin is a proud equal-opportunity employer. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.