• Responsible for online sales (Shopify, Amazon, Otto) and budget management • Help shape pricing strategy to optimize revenue and margins • Set direction for paid channels and SEO/SEA strategy • Define the strategic direction for content and social media • Prioritize CRO initiatives and collaborate with the Shopify project team • Directly manage team leads and support employee development

• Lead the planning, development, and execution of integrated digital campaigns across ecommerce and digital channels • Collaborate with business stakeholders to plan, build and manage integrated digital campaign calendar aligned with cross-functional business priorities. • Translate business goals into clear campaign strategies, briefs, and digital channel activation plans. • Ensure all digital channel activations deliver consistent messaging and support a unified digital customer journey. • Lead an analytical, hypothesis-driven approach to unlock value, and use experimentation frameworks (A/B, multivariate tests) to optimize conversion paths. • Build learning agendas, analyze outcomes, and integrate insights into ongoing execution and refinement. • Establish and track ecommerce-aligned KPIs and customer journey metrics from all deployed digital campaigns. • Analyze digital performance data across channels to inform campaign optimization and content refinement. • Partner with Analytics to define and implement mechanisms for performance management, and post-campaign performance reporting including dashboards and reports (e.g., Tableau). • Synthesize insights from multiple data sources and channels that clearly tie digital campaign performance to ecommerce conversion and revenue outcomes. • Continuously identify opportunities to improve campaign effectiveness, efficiency, and customer engagement across onsite placements, audiences, messaging, and digital content. • Serve as the lead and central point of contact for end-to-end digital campaign execution, managing timelines, deliverables, dependencies, and risk. • Coordinate with cross-functional partners including Ecommerce, Product, Merchandising, Creative, and Sales. • Communicate proactively with internal stakeholders on timelines, risks, and performance insights. • Manage multiple digital campaigns simultaneously while maintaining a high standard of quality and attention to detail. • Ensure digital campaigns adhere to brand standards, and meet platform requirements across email, paid media, onsite modules, CMS templates and landing page components. • Contribute to the evolution of digital campaign frameworks, playbooks, and workflows that support faster digital activation and campaign scalability.

Who we areLatent AI delivers edge AI solutions that enable rapid deployment of artificial intelligence capabilities on any device. Founded in 2018, the company's developer platform helps government and commercial organizations implement efficient, secure AI solutions at the edge. Latent AI's tools enable developers to build and update secure, adaptive models for field or laboratory use, serving defense and commercial customers. For more information, visit latentai.com. What we doLatent AI is dedicated to unlocking the power of efficient and practical AI for real-world applications. Our deep expertise empowers organizations to seamlessly integrate AI into their operations, revolutionizing how they utilize edge devices. We understand the complexities of bringing AI to diverse devices. That's why we create solutions that simplify the process, making it accessible to a broader range of developers. This enables organizations to build better, safer AI faster. What is a SkillBridge Program? The SkillBridge Program is a D.o.D initiative that helps service members transition from active-duty military service to civilian careers. Who we're looking forWe’re seeking a motivated transitioning veteran to join our marketing team as a Marketing Intern through the SkillBridge program. This role is ideal for a professional with public affairs experience who is passionate about writing, content generation, research, and contributing to marketing strategy. You’ll work closely with our marketing and public relations teams to amplify Latent AI’s mission, showcase our cutting-edge physical AI solutions, and engage with both commercial and developer communities. This internship is for training and professional development only. The service member will not displace civilian employees and will work under close supervision of Latent AI’s marketing team. What you’ll do - Marketing Campaigns: Contribute to developing marketing campaign concepts, including brainstorming ideas and creating content for multi-channel initiatives that highlight Latent AI’s edge AI solutions. - Content Creation: Write and edit engaging content for campaign assets, blogs, newsletters, and press releases that showcase the impact of edge AI for defense and commercial applications. - Email Nurture: Assist in crafting email nurture sequences to engage leads (e.g., developers, defense professionals), emphasizing personalized, value-driven messaging aligned with Latent AI’s brand. - Social Media: Support social media efforts by creating posts for platforms like LinkedIn and Twitter/X, ensuring campaign messaging resonates with target audiences and reflects Latent AI’s innovative voice. - Partner Marketing Efforts: Support partner marketing initiatives by assisting with campaign concepts, creating joint content (e.g., co-branded blogs, case studies), and developing sales enablement materials (e.g., one-pagers, pitch decks) to showcase collaborative edge AI solutions. - Team Collaboration: Work with marketing, product, and technical teams to ensure content accurately reflects Latent AI’s innovative technology and resonates with target audiences. - How we decide - Eligibility: Must be a transitioning service member eligible for the SkillBridge program. - Experience: Background in public affairs, communications, journalism, or a related field, with strong writing and storytelling skills. - Skills: - - Exceptional written and verbal communication skills, with the ability to translate technical concepts (e.g., edge AI, machine learning) into clear, engaging content for diverse audiences. - Familiarity with AI writing tools (e.g., Jasper, Grammarly, or similar) to support campaign content, email, social, and partner material creation is a plus. - Basic understanding of marketing campaigns, email marketing, social media, or partner marketing (e.g., Mailchimp, HubSpot, LinkedIn, Twitter/X) is a plus, with a willingness to learn. - Strong research and analytical skills to support data-driven campaign ideas, content, and partner strategies. - Strong research and analytical skills to support data-driven marketing strategies. - Ability to thrive in a fast-paced environment, managing multiple priorities with attention to detail. - Attributes: Creative, curious, and eager to learn, with an interest in AI, technology, or defense industries. Team-oriented with a proactive approach to problem-solving. - Technical Proficiency: Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Workspace. Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) or analytics platforms (e.g., Google Analytics) is a bonus. What we offer - Hands-On Experience: Gain practical experience in content marketing and public relations within the innovative field of edge AI, working on projects that impact defense and commercial sectors. - Mentorship: Receive guidance from experienced marketing and AI professionals dedicated to supporting your transition to a civilian career. - Career Transition Support: Build a strong foundation for a marketing career by developing skills, networking, and refining your resume through the SkillBridge program. - Flexible Work Environment: This is a remote role, with opportunities to collaborate with our team based in Princeton, NJ, and across the US. - Impactful Work: Contribute to marketing initiatives that promote Latent AI’s mission to make AI accessible, efficient, and transformative for organizations worldwide. This is a "pro bono" position Location : This is fully remote with the option to work in Latent AI’s Princeton, NJ office. Duration : This internship aligns with the SkillBridge program, which typically lasts up to 6 months and offers potential opportunities for continued engagement based on performance and business needs.

• Assist in the development and execution of digital marketing strategies for clients. • Learn and work with marketing platforms such as HubSpot, Google Analytics, and social media tools. • Conduct keyword research, optimize website content, and assist with SEO strategies. • Create and schedule engaging content for blogs, emails, and social media. • Analyze campaign performance and provide data-driven insights to improve marketing efforts. • Collaborate with the team to brainstorm creative ideas for client campaigns. • Stay up to date with the latest digital marketing trends and best practices.