• Serve as the primary analytics partner for Marketing, supporting both Conference and Membership business lines • Develop and maintain reporting frameworks for marketing campaign performance across channels • Analyze marketing effectiveness and provide actionable recommendations to improve acquisition, engagement, and retention outcomes • Measure campaign ROI and support data-driven budget allocation decisions • Establish standardized marketing KPI definitions and reporting methodologies • Develop and maintain marketing attribution frameworks across Conference and Membership initiatives • Analyze acquisition channels, conversion funnels, and customer journeys to identify opportunities for optimization • Support conference registration reporting and performance measurement • Analyze subscriber acquisition, activation, retention, and lifetime value metrics • Design and maintain executive dashboards that provide visibility into marketing performance and business outcomes

• Analyze large healthcare datasets to identify trends, patterns, and actionable insights • Develop and maintain dashboards, scorecards, and key performance indicators (KPIs) • Extract, transform, and load (ETL) data from multiple systems into the enterprise data warehouse • Collaborate with clinical and operational teams to understand business needs and deliver reporting solutions • Perform data modeling, mapping, and visualization for quality improvement initiatives • Present findings and recommendations through clear, compelling visual and written communication • Support data governance, data quality, and performance improvement initiatives • Leverage benchmarking tools (e.g., Vizient and external datasets) to evaluate performance • Design and optimize SQL queries, tables, views, and stored procedures

• Develop and maintain reports, dashboards, scorecards, KPIs, and analytical models that support quality and performance improvement initiatives. • Analyze complex healthcare data from multiple sources, including the Enterprise Data Warehouse and clinical systems. • Create and manage SQL tables, views, stored procedures, and advanced queries to support reporting and analytics needs. • Monitor performance metrics, identify trends, and provide actionable insights to support leadership decision-making. • Gather and evaluate benchmarking data from Vizient, public reporting sites, and other industry resources. • Support quality improvement initiatives through data analysis, statistical evaluation, and performance measurement. • Collaborate with physicians, nursing leaders, quality teams, and operational stakeholders to communicate findings and recommend opportunities for improvement. • Maintain and enhance quality, risk, regulatory, and patient safety databases and reporting systems. • Participate in data governance, metadata management, and enterprise data initiatives. • Utilize Lean methodologies and performance improvement tools to help optimize processes and outcomes.

• Work on and contribute to a variety of validation activities such as model design, execution, assessment, data review and campaign/marketing performance evaluation. • Utilize statistical and digital analytics tools including Python, R, SQL, Tableau, Micro strategy, Adobe analytics, Google analytics, and DMP insight tools and statistical techniques including regression, ANOVA, cluster analysis, and factor analysis. • Conduct time-series forecasting to drive and execute data analysis and manage timely delivery of marketing data/reporting and analytics insights in support of marketing campaigns • Conduct quantitative marketing analyses of marketing effectiveness and build XG Boost or Machine Learning models to segment customer population • Generate and manipulate digital data using systems and processes including media type web, ad, email, and mobile • Develop, write, and present a variety of strategic marketing analytics recommendations and projects including customer profiling, lifecycle analysis, campaign test design, dashboard reporting, and customer segmentation. • Use the findings in the data to tell a story with actionable recommendations for the client • Develop Tableau Or Looker dashboards by identifying key KPIs • Develop simple PowerPoint presentations with key findings.