Senior Data Analyst, Marketing Analytics
Location
California + 12 moreAll locations: California | Colorado | Florida | Kansas | New Hampshire | New Jersey | New York | Massachusetts | Pennsylvania | Texas | Utah | Virginia | Washington
Posted
3 days ago
Salary
$110K - $125K / year
Seniority
Senior
Job Description
Senior Data Analyst, Marketing Analytics
RSA Conference
• Serve as the primary analytics partner for Marketing, supporting both Conference and Membership business lines • Develop and maintain reporting frameworks for marketing campaign performance across channels • Analyze marketing effectiveness and provide actionable recommendations to improve acquisition, engagement, and retention outcomes • Measure campaign ROI and support data-driven budget allocation decisions • Establish standardized marketing KPI definitions and reporting methodologies • Develop and maintain marketing attribution frameworks across Conference and Membership initiatives • Analyze acquisition channels, conversion funnels, and customer journeys to identify opportunities for optimization • Support conference registration reporting and performance measurement • Analyze subscriber acquisition, activation, retention, and lifetime value metrics • Design and maintain executive dashboards that provide visibility into marketing performance and business outcomes
Job Requirements
- Bachelor's degree in Data Analytics, Statistics, Mathematics, Computer Science, Information Systems, Marketing Analytics, Business Analytics, or a related quantitative field
- 5–7 years of experience in data analytics, business intelligence, marketing analytics, or related analytical roles
- Advanced SQL skills with the ability to independently analyze large and complex datasets
- Experience building dashboards and visualizations using Tableau or similar BI tools
- Experience working with cloud data platforms such as Snowflake
- Strong understanding of marketing analytics, campaign measurement, attribution, and performance reporting
- Experience with audience segmentation, customer lifecycle analytics, retention analysis, cohort analysis and lifetime value modeling
- Experience communicating analytical findings to business stakeholders and senior leaders
- Strong problem-solving skills with the ability to translate business questions into analytical solutions
- Excellent written and verbal communication skills
- Ability to manage multiple priorities and stakeholders in a fast-paced environment.
Benefits
- Employer‑subsidised medical, dental, and vision insurance
- 401K retirement employer match
- Home office equipment stipend and monthly technology stipend
- Thirteen paid holidays per calendar year
- Flexible personal time off
- Annual employee bonus dependent on company and personal performance
- Annual company‑wide offsite
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