• Own the full commercial relationship with Walmart, Target, and Ulta. • Develop and execute annual joint business plans aligned to company revenue and margin targets. • Lead line reviews, innovation sell-ins, and assortment optimization. • Identify whitespace opportunities, distribution expansion, and productivity improvements. • Establish clear retailer-specific growth strategies that align with each customer’s category objectives. • Own topline revenue, trade spend, marketing investment, and net revenue performance for assigned accounts. • Partner with Insights, Ops & Brokers to analyze POS and P&L to identify growth and margin opportunities. • Build and model financial scenarios (pricing, promotions, assortment changes, distribution shifts). • Partner with Operations and brokers to forecast shipments and sales patterns. • Monitor monthly actuals vs forecast and proactively course-correct as needed. • Partner closely with Marketing to align trade marketing, promotional strategy, and innovation launches. • Collaborate with Operations to ensure strong in-stock performance, inventory planning, and operational excellence. • Work with Finance to manage trade accruals and protect gross margin. • Align internal teams around retailer expectations, timelines, and deliverables. • Develop retailer-specific merchandising, pricing, and promotional plans. • Analyze promotional performance and recommend optimized pricing architecture. • Ensure promotional investments drive measurable lift and long-term brand equity. • Partner with digital teams to maximize omni-channel performance and conversion. • Build strong relationships with buyers, planners, and cross-functional retail stakeholders. • Maintain deep understanding of retailer goals, competitive landscape, and category trends. • Serve as a trusted advisor internally on retailer strategy and externally as a brand leader. • Identify and pursue new distribution opportunities within existing accounts. • Support exploration of new classes of trade and channel expansion. • Provide insight on evolving consumer trends to inform long-term retail strategy.

• We’re looking for a hands-on operator to take full ownership of our retention and lifecycle marketing engine across email, SMS, and subscription products. • You’ll start by auditing everything — no stone left unturned — and then either optimize it or rebuild it from the ground up to drive revenue, repeat purchase rate, LTV/CAC ratio, and subscriber retention. • You’ll be responsible for creating and executing performance-driven campaigns, setting up high-converting automations, improving CAC payback periods, and helping us increase the % of revenue driven from owned channels. • You’ll also partner with the acquisition team to design post-click funnels that maximize every paid lead and work closely with our data team to ensure clean, mapped customer journeys from first click to final dollar. • This is not a “manage the agency” role — you’ll be rolling up your sleeves and driving the outcomes.

• Lead the strategy and execution of Lantern’s territory and provider account management function. • Drive provider engagement, retention, and growth across key markets. • Build operational infrastructure that supports scale. • Focus on team development, removing operational barriers, implementing reporting cadences, and formalizing account planning and performance management processes. • Partner cross-functionally with Member Services, Claims, Clinical, and Network Strategy to ensure a consistent provider experience.

• Develop and execute a comprehensive market access roadmap for Ceribell’s product portfolio, including POC EEG and emerging neuromonitoring technologies. • Lead long-term strategy for new and existing reimbursement pathways to support continued adoption across ED, ICU, and inpatient settings. • Identify and address barriers across coding, coverage, payment, and hospital workflows. • Build and sustain relationships with Medicare Administrative Contractors (MACs), national and regional commercial payers, Medicaid plans, and integrated delivery networks (IDNs). • Lead payer education initiatives, highlighting Ceribell’s clinical evidence, economic value, and outcomes impact in optimizing neurological care. • Work closely with Clinical to define HEOR evidence needs aligned to payer, hospital, and health-system priorities. • Develop budget impact models and cost-effectiveness analyses that clearly articulate Ceribell’s clinical and financial impact. • Translate real-world data into compelling payer communications and coverage strategies.