• Plan, execute, and analyze A/B tests and multivariate experiments across Shopify stores, including landing pages, product pages, collections, checkout flows, and other critical customer touchpoints. • Own the CRO roadmap by identifying conversion opportunities and prioritizing experiments based on potential business impact. • Develop data-driven hypotheses and testing strategies focused on increasing conversion rates, revenue, customer engagement, and retention. • Apply deep Shopify knowledge to optimize store performance, user experience, and conversion funnels. • Collaborate with designers, developers, and marketers to create, implement, and evaluate test variations. • Analyze customer behavior using tools such as Google Analytics, GA4, Hotjar, and other analytics and behavioral tracking platforms. • Monitor key performance indicators (KPIs) and provide actionable recommendations based on test results. • Create clear and detailed reports covering experiment performance, insights, learnings, and business impact. • Continuously improve customer journeys through ongoing experimentation, analysis, and optimization.

• Daily Monitoring: Pull reports from the *Rethink* platform to identify unsubmitted or unverified session notes from the previous day. • Staff Follow-Up: Contact RBTs via email, phone, or text to remind and assist them in completing their session notes. (Utilize existing email templates for consistency.) • Issue Resolution: Identify and address any technical issues or barriers preventing timely submission, escalating concerns to the supervisor when necessary. • Documentation: Maintain accurate records of follow-up communications and outcomes. • Relationship Management: Approach interactions with RBTs in a friendly and supportive manner to encourage compliance without causing discomfort.

• Lead quality assurance testing for websites, applications, and digital platforms • Develop, execute, and maintain comprehensive test plans • Review requirements, acceptance criteria, workflows, and expected functionality to ensure appropriate test coverage • Perform browser, layout, functional, and responsive testing across desktop, tablet, and mobile devices • Identify, document, prioritize, and communicate defects, inconsistencies, risks, and user experience issues • Test websites and applications against established requirements, acceptance criteria, client expectations, and quality standards • Communicate directly with clients and internal team members to help triage, clarify, and resolve reported issues • Follow and improve existing QA processes, documentation standards, and testing procedures • Manage multiple tasks and projects simultaneously, including work with tight deadlines

• Ensure the quality, stability, and reliability of the platform's technological solutions • Plan and execute tests • Validate critical flows • Identify defects and failures