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Binance

The World’s Leading Blockchain Ecosystem and Digital Asset Exchange

Product and Funnel Optimisation Manager – CIS

Product ManagerProduct ManagerFull TimeRemoteMid LevelTeam 1,001-5,000Since 2017H1B No SponsorCompany SiteLinkedIn

Location

Kazakhstan

Posted

7 days ago

Salary

0

Seniority

Mid Level

Bachelor Degree2 yrs expRussianEnglish

Job Description

Product and Funnel Optimisation Manager – CIS

Binance

• Own the local product experience across Binance products. • Optimise key user journeys, including onboarding, verification, deposits, trading, Earn, and other product funnels. • Configure local product content, banners, landing pages, user-facing assets, and market-specific product settings through internal tools. • Manage product localisation, translations, and language quality across all product touchpoints. • Identify friction points across the user journey and recommend product improvements based on user behaviour and market insights. • Build and maintain dashboards and tracking frameworks to monitor funnel health and product performance. • Analyse product data and user behaviour to identify optimisation opportunities. • Design and evaluate A/B tests together with Product teams to validate product improvements. • Collect feedback from local users and stakeholders and represent market needs to Global Product teams. • Support local rollout of new product features and ensure high-quality execution. • Monitor product KPIs and continuously improve user experience through data-driven recommendations.

Job Requirements

  • 2–4 years of experience in Product Operations, Product Marketing, Product Growth, Product Analytics, CRO, or a similar role.
  • Experience working with digital products, mobile apps, fintech, crypto, SaaS, or consumer technology.
  • Strong analytical skills and ability to interpret user behaviour and product performance data.
  • Experience building dashboards, tracking frameworks, and performance reporting.
  • Experience working with CMS, localisation platforms, or internal product configuration tools.
  • Comfortable managing product copy, translations, language quality, and market-specific product configurations.
  • Understanding of user journeys, UX principles, and funnel optimisation.
  • Strong ownership mindset and attention to detail.
  • Excellent communication and cross-functional collaboration skills.
  • Native Russian and strong English communication skills.

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