• Owns the end-to-end strategy, execution, and optimization of paid search campaigns across Google Ads, Microsoft Ads, and YouTube. • Manages campaigns directly in platform on a daily basis, including keyword strategy, bid management, audience targeting, ad copy testing, and budget allocation. • Develops and executes full-funnel paid search strategies aligned to marketing priorities, product focus areas, and pipeline targets. • Continuously monitors and optimizes campaign performance to improve key metrics including CPL, CTR, CVR, impression share, ROAS, and pipeline contribution. • Conducts ongoing keyword research, competitive analysis, and search query mining to identify growth opportunities and eliminate inefficiencies. • Partners closely with Demand Generation, Product Marketing, and Creative teams to align messaging, offers, and landing pages to campaign objectives. • Collaborates with Marketing Operations and Web teams to ensure accurate tracking, attribution, and conversion rate optimization. • Manages in-platform budgets to ensure accurate pacing and efficient allocation of spend across campaigns, products, and markets. • Leads testing strategies across ad copy, landing pages, bidding strategies, and audience segmentation to drive continuous performance improvement. • Provides regular reporting and performance insights to stakeholders and translates campaign data into actionable recommendations. • Evaluates and tests emerging search and AI-driven advertising formats, including new placements within generative and AI-powered search experiences, and makes recommendations on scalable opportunities. • Stays current on platform updates, automation advancements, and search best practices, proactively recommends innovation opportunities, and supports additional digital marketing initiatives as needed.

• Owns the setup, execution, and optimization of display and Connected TV campaigns across programmatic and direct platforms. • Manages audience targeting, creative trafficking, budget pacing, and performance monitoring for display and CTV initiatives. • Partners with the Senior Digital Marketing Manager, Paid Social and Digital Marketing Manager, Paid Search to support campaign launches across paid social, paid search, and review site platforms. • Assists in campaign builds, QA, keyword uploads, audience segmentation, and ad creative implementation across multiple advertising channels. • Monitors campaign performance daily and implements optimizations to improve key metrics including CTR, engagement, CPL, and conversion rates. • Supports A/B testing initiatives across creative, targeting, and landing page experiences. • Collaborates with Marketing Operations and Web teams to ensure accurate tracking, tagging, and attribution. • Maintains campaign documentation, naming conventions, and budget trackers to ensure operational excellence. • Provides performance insights and reporting summaries to support broader digital marketing reviews. • Stays informed on digital advertising best practices and emerging platform capabilities. • Evaluates and tests emerging search and AI-driven advertising formats, including new placements within generative and AI-powered search experiences, and makes recommendations on scalable opportunities. • Stays current on platform updates, automation advancements, and search best practices, proactively recommends innovation opportunities, and supports additional digital marketing initiatives as needed.

• Design and plan automated LeadGen and DemandGen campaigns across the customer journey • Set up and optimize HubSpot Marketing, Sales, and Service Hubs • Create complex automation workflows in HubSpot Marketing Hub • Develop email campaigns, forms, and landing pages in close collaboration with content producers and designers on your team • Build dashboards and implement effective lead scoring and attribution models • Define A/B test scenarios and manage campaign performance tracking to continuously identify optimization opportunities

• Manage and nurture client accounts within a marketing/advertising environment. • Act as the strategic liaison between clients and internal marketing teams. • Oversee campaign performance across paid media, SEO, email, and digital advertising channels. • Identify upsell and cross-sell opportunities to drive account growth. • Conduct regular performance reviews and present reports to clients. • Ensure client satisfaction, retention, and long-term partnership growth. • Support proposal development and contribute to revenue expansion initiatives. • Collaborate with sales teams during onboarding and handover processes. • Monitor KPIs, budgets, and campaign ROI.