Jobscan

• Design and execute a high-impact paid acquisition strategy to continue to scale up spend across platforms like Google, Meta, TikTok, and YouTube, prioritizing UGC ads to drive engagement and conversions. • Develop and optimize UGC ad campaigns, sourcing authentic content from creators to reduce CAC and boost click-through rates. • Use tools like Google Analytics, SEMrush, or Appsflyer to track paid and organic performance, identifying high-value segments and reducing churn through data-driven insights. • Mentor marketing team members and collaborate with product and finance teams to align campaigns with retention and monetization goals. • Test innovative ad formats, content types (e.g., case studies, tutorials), and SEO tactics to stay ahead of industry trends.

• Research target institutions, programs, and stakeholders to understand organizational structure, incentives, and buying dynamics before outreach • Initiate outbound conversations via phone, email, LinkedIn, and other channels to engage the right stakeholders • Lead early conversations that diagnose institutional readiness, outcome alignment, and fit - not just interest • Develop, test, and refine messaging tailored to different buyer personas (career services, program leadership, senior administrators) • Challenge prospects respectfully when their current approach is unlikely to drive real employment outcomes • Disqualify misaligned prospects confidently and professionally • Maintain and nurture a focused book of prospects with thoughtful follow-up and relevant insights • Run structured outreach experiments across messaging, channels, and timing; analyze results and apply learnings • Maintain clean, accurate records in the CRM to support prioritization, follow-up, and learning • Collaborate closely with Sales, Marketing, and Customer Success to share market feedback and improve how we engage the market • Stay informed on trends in hiring, higher education, and AI to engage prospects with credible, relevant insight