• Lead the development of campaign narratives, messaging frameworks, and creative concepts across channels and audiences. • Partner closely with Art Directors and creative teams to create integrated ideas and audience experiences. • Present creative work confidently to internal teams and clients, articulating the rationale behind messaging decisions. • Mentor Associate Copywriters and help elevate the quality of writing and storytelling across the team. • Leverage AI-assisted creative workflows to accelerate ideation, explore narrative territories, and improve creative effectiveness.

• Grafikdesign : ästhetische und effiziente Erstellung von Grafiken / Bildern / Icons in einem Tool deiner Wahl: Photoshop, Canva etc. • Copywriting : Texte passend zur E-Mail konzeptieren mit Hilfe von unserem Chat GPT / ASANA Framework • Klaviyo Management : Anlage der E-Mail Templates in Klaviyo. • Die Abstimmung der Projekte erfolgt in Asana und Slack. • Wichtig ist es uns, dass du dich in unseren Agenturworkflow einarbeitest, sodass wir alle gemeinsam in der gleichen Struktur arbeiten. • Nach Auftragserstellung hast du in den meisten Fällen 2-4 Tage Zeit einen ersten Entwurf zu erstellen.

• Write and edit lifecycle marketing copy across the customer journey — Early Life, In Life, Advocacy, and Retention — for merchants, ISO/Agent partners, and ISVs • Develop audience-specific messaging that drives engagement, adoption, retention, and advocacy • Partner with cross-functional teams to build cohesive, on-brand email series, transactional comms, and operational updates • Tailor voice and tone to each audience segment while maintaining a unified Kurv brand voice • Craft product announcement copy that translates technical capabilities into clear merchant and partner value • Write and edit Kurv's external and internal newsletters, ensuring each issue is sharp, scannable, and on-brand • Collaborate with Product Marketing and Operations teams on launches, feature releases, and adoption campaigns • Help to develop social media copy and editorial content that reinforces Kurv's positioning and supports campaign moments • Assist in writing event-related copy: invitations, signage, presentation support, follow-ups, and post-event communications • Write and edit copy for Kurv internal communications, including all-hands messaging, employee newsletters, culture initiatives, and leadership communications • Help cross-functional teams translate vision and updates into clear, employee-facing language • Serve as a guardian of Kurv's brand voice across all written touchpoints • Maintain and evolve the Kurv copy style guide and editorial standards • Edit and elevate copy produced by other team members and cross-functional partners • Bring a high editorial bar to everything Kurv publishes — grammar, clarity, structure, and story • Partner closely with Brand, Lead Gen, Sales, Product Marketing, Communications, and Operational teams to align messaging across initiatives • Translate complex payments concepts (interchange, settlement, chargebacks, underwriting, integrations) into copy that resonates with each audience • Manage multiple concurrent writing projects, deadlines, and stakeholders without sacrificing quality

Role Description As part of their AI-first approach, our client is looking for a Landing Page Expert to lead the strategy, creation, and optimization of advertorials, comparison pages, listicles, and product landing pages that drive measurable business results. - Own the end-to-end landing page production process, from strategy and planning to deployment and optimization. - Develop high-converting comparison pages, advertorials, listicles, and product landing pages for paid acquisition campaigns. - Define customer awareness levels, messaging angles, hooks, and conversion strategies for different audience segments. - Use AI tools such as Manus, Claude, and proprietary systems to generate, refine, and scale landing page production. - Collaborate closely with media buyers to align landing page strategy with campaign objectives and traffic sources. - Create and test multiple landing page variants across different brands and product categories. - Analyze landing page performance data and identify opportunities to improve conversion rates. - Conduct competitor, customer, and market research to uncover winning messaging, objections, and emotional triggers. - Develop and maintain swipe files, copy frameworks, and landing page best practices. - Perform quality assurance reviews to ensure accuracy, persuasion, user experience, and mobile responsiveness. - Build and document SOPs for landing page creation, optimization, and AI-assisted workflows. - Stay current with direct-response marketing trends, conversion rate optimization techniques, and emerging AI tools. Qualifications - Proven experience creating landing pages for e-commerce, direct-response, performance marketing, or DTC brands. - Hands-on experience using AI tools such as Manus, Claude, ChatGPT, or similar platforms as part of a content or landing page production workflow. - Strong understanding of comparison pages and their role within Google Ads and high-intent search traffic campaigns. - Demonstrated experience creating advertorials, listicles, product pages, or other direct-response marketing assets. - Deep knowledge of conversion-focused copywriting principles, customer awareness levels, persuasion frameworks, and buyer psychology. - Experience conducting customer research, competitor analysis, and messaging development. - Strong understanding of conversion rate optimization and landing page performance metrics. - Ability to manage multiple projects simultaneously in a fast-paced remote environment. - Highly proactive, self-directed, and comfortable taking ownership of strategy and execution. - Excellent written English communication skills. Requirements - Experience with Google Ads, paid acquisition funnels, or media buying environments. - Background in affiliate marketing, performance marketing agencies, or DTC e-commerce brands. - Experience with Shopify, Replo, Instapage, Unbounce, Webflow, or similar landing page platforms. - Familiarity with A/B testing methodologies and experimentation frameworks. - Knowledge of direct-response marketing resources such as Breakthrough Advertising, Great Leads, Cashvertising, or $100M Offers. - Experience writing native advertising content for platforms such as Taboola or Outbrain. Benefits - Competitive USD salary based on experience and expertise. - Fully remote work environment. - Flexible schedule with overlap across Dubai and European business hours. - Direct collaboration with experienced media buyers and performance marketers. - Access to industry-leading AI tools and technologies. - Annual company retreat and team-building events. - Wellness allowance and paid time off. - Long-term growth opportunities within a rapidly scaling global organization.