ezCater logo
ezCater

ezCater is the world’s largest online marketplace for business catering.

Retention and Lifecycle Marketing Manager

Customer Retention SpecialistCustomer SuccessFull TimeRemoteSeniorTeam 501-1,000Since 2007H1B No SponsorCompany SiteLinkedIn

Location

Massachusetts

Posted

5 days ago

Salary

$98K - $132K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Retention and Lifecycle Marketing Manager

ezCater

• Develop and execute strategic campaigns to increase marketplace customer retention and grow bookings through email, SMS, push notifications, and on-site messaging. • Design and continuously optimize customer onboarding flows that accelerate adoption for new customers. • Identify new activation milestones and build campaigns that reliably move users to them. • Maintain and optimize a comprehensive calendar of seasonal campaigns and promotions across the ezCater marketplace, aimed at driving incremental orders. • Analyze and translate data from various sources (eg. reporting dashboards, customer insights) into actionable insights, recommendations and strategic plans to enhance customer touchpoints, drive engagement, and improve conversion rates. • Identify areas for optimization and implement strategies to improve campaign effectiveness. • Use promotions effectively and cost-efficiently to change customer behavior. • Partner with the growth acquisition team to increase retention effectively and efficiently using paid media. • Utilize segmentation techniques to customize communications and marketing campaigns.

Job Requirements

  • 5-8+ years of marketing experience, with a background in customer adoption, engagement, and retention. B2B2C/B2C e-commerce or marketplace experience is strongly preferred.
  • Proven experience generating measurable business outcomes via lifecycle marketing.
  • Experience driving customer lifecycle marketing strategies and executing creative, high-performing multi-channel campaigns.
  • Experience with new customer onboarding programs and optimizations.
  • Deep expertise in leveraging data from various sources to optimize tactics, drive incremental business results, and enhance customer experiences.
  • Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
  • Highly skilled at strategic thinking, planning and execution.
  • Strong communication skills; able to effectively collaborate across teams and influence colleagues.
  • Action-oriented with a “get it done” mentality: relentless attention to detail coupled with a commitment to deliver high-quality work on a deadline and always think two steps ahead.
  • An affection for “just figuring things out” and inventing any ideas or approaches that help us accomplish our objectives.
  • Familiarity with marketing automation, lifecycle marketing tools, and campaign management platforms.
  • Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicable.

Benefits

  • Market competitive salary
  • Stock options that you’ll help make worth a lot
  • 12 paid holidays
  • Flexible PTO
  • 401K with ezCater match
  • Health/dental/FSA
  • Long-term disability insurance
  • Mental health and family planning resources
  • Remote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and office
  • Employee meal program (and many more goodies) when you’re in our office

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