Launch Potato’s brands and technologies help customers discover new products and services that make their lives better!
Lead Data Scientist, AdTech
Location
United States
Posted
4 days ago
Salary
0
Seniority
Senior
Job Description
Lead Data Scientist, AdTech
Launch Potato
• Own the full data science engine for a priority vertical, from business problem to deployed model to live ROAS performance, driving measurable revenue and media efficiency. • This is a hands-on, in-the-weeds role: you are heavily immersed in the data and the modeling, framing the business problem directly with stakeholders, building and validating the model, handing the ML-engineering last mile to your ML engineering partner, and staying engaged through deployment, monitoring, and performance analysis. • You will start focusing on Insurance and Advertiser Quality, with scope that broadens over time. • Your primary metric is ROAS. • Deliver buying models that maintain positive ROAS and quality • Drive lead quality improvements across our portfolio of brands: Messaging, Funnels, Content/Listicles, and more resulting in measurable impact to revenue growth. • Establish trusted, direct partnership with vertical business stakeholders. • Produce trusted output: validated, documented, low correction burden. • Identify and leverage net-new modeling opportunities the business has not flagged.
Job Requirements
- Proven experience in digital marketing, performance marketing, or the leadgen industry
- Building adtech algorithms and supporting user acquisition or paid media modeling (highly desired)
- Strong modeling fundamentals: the ability to build effective models that drive business impact
- Multi-year, hands-on experience building and deploying ML solutions in the AWS cloud
- Hands-on experience across core technique areas: multi-armed bandit / reinforcement learning, recommendation and ranking systems (content-based, collaborative filtering, hybrid), funnel and monetization optimization, LTV modeling
- Expert Python and SQL
- 5+ years in a hands-on, in-the-weeds applied data science role delivering measurable business impact.
Benefits
- Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework.
- Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits.
- Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
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