Trulieve logo
Trulieve

We strive to bring you the relief you need in a product you can trust.

Digital Marketing Specialist

Digital MarketingDigital MarketingFull TimeRemoteMid LevelTeam 5,001-10,000Since 2016H1B No SponsorCompany SiteLinkedIn

Location

Maryland + 3 moreAll locations: Maryland | Pennsylvania | Virginia | West Virginia

Posted

3 days ago

Salary

0

Seniority

Mid Level

Bachelor Degree2 yrs expEnglish

Job Description

Digital Marketing Specialist

Trulieve

• Execute daily customer-facing communications through the Customer Data Platform (CDP), including email and SMS campaigns. • Manage CRM audience segmentation by leveraging behavioral, demographic, and psychographic data to ensure precise targeting across markets. • Produce weekly reporting on CRM and marketing campaign performance, highlighting key insights and trends. • Collaborate with cross ‑ functional teams to develop CRM communication strategies for email and SMS channels. • Write compelling copy for subject lines, preview text, and SMS messages, aligned with brand voice and campaign objectives. • Monitor and analyze campaign results to identify performance wins, optimization opportunities, and gaps in strategy. • Build, implement, and maintain CRM automations and workflows to support lifecycle marketing and enhance customer

Job Requirements

  • 2-3+ years of relevant experience in email and SMS, particularly in CPG, B2C e-Commerce & retail based businesses.
  • Proficiency with an enterprise-level ESP (Experience with SendGrid or, Klaviyo, is a plus).
  • Experience in creating, updating workflows, working with dynamic templates, and creating segments.
  • Experience in a CRM or CDP
  • A basic understanding of HTML, CSS, and responsive design.
  • Experience in email reporting, with the ability to identify trends and translate data into actionable business insights.
  • Project management skills (experience with Monday.com is a plus).
  • The ability to multi-task and work collaboratively in a fast-paced environment.

Benefits

  • A comprehensive benefits package including paid time off

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