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Associate Director, Consumer Growth Science – Operations

OperationsOperationsFull TimeRemoteSeniorTeam 1,001-5,000Since 2004H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

1 day ago

Salary

$128K - $200K / year

Seniority

Senior

Bachelor Degree8 yrs expEnglish

Job Description

Associate Director, Consumer Growth Science – Operations

Yelp

• Own end-to-end execution and optimization of email, push, and in-product messaging programs. • Establish and enforce channel best practices to drive engagement, retention, and conversion. • Continuously test and optimize targeting, timing, templates, and creative to improve performance across all owned channels. • Build and maintain robust analytics frameworks to monitor channel effectiveness and guide optimizations. • Adopt and advocate for channel best practices (e.g., send cadence, segmentation, personalization). • Leverage AI to improve strategies, creative output, and campaign performance. • Scout emerging communication channels (e.g., SMS) for growth opportunities. • Pilot, test, and scale new channels with a focus on channel fit, compliance, and ROI. • Stay ahead of changes that could impact deliverability and channel efficacy, including shifts in channel platforms, device OS, privacy policy, and AI-driven filtering. • Partner closely with Product and Engineering to evolve and maintain a scalable, reliable and AI-enabled MarTech infrastructure. • Own requirements for automation, personalization, data flows, and reporting across all growth channels. • Lead rapid identification, troubleshooting, and resolution of platform issues. • Drive adoption of AI within MarTech to accelerate growth marketing efforts. • Embed scientific rigor in growth: design experiments, measure results, and apply insights to inform broader channel and growth strategies. • Foster a data-first, experiment-driven culture within the consumer growth team. • Work closely with Growth Marketing, Product, Engineering, and Marketing Enablement to align on priorities and deliver impact. • Proactively communicate risks, opportunities, and results to stakeholders with clarity and actionable insight. • Guide team members in developing world-class growth operations capabilities and foster a high-performance culture focused on continuous learning and operational excellence.

Job Requirements

  • 8+ years of hands-on experience operating and optimizing multiple owned and emerging marketing channels (email, push, in-product, SMS)
  • Proven success in developing channel strategies rooted in analytics, and working cross-functionally with Product and Engineering teams.
  • Demonstrated ability to manage and advance MarTech infrastructure to support sophisticated growth initiatives.
  • Strong command of campaign analytics and reporting; able to translate complex data into actionable strategies and recommendations.
  • Expertise in leveraging AI, experimentation frameworks, and advanced analytics to enhance channel performance and drive innovation.
  • Recognized for anticipating channel disruptions (deliverability changes, privacy shifts, platform updates) and rapidly adapting strategies to maintain growth effectiveness.
  • Self-motivated, detail-oriented, and comfortable with technical concepts, analytics tools, and marketing automation platforms.
  • Excellent team leadership and collaboration skills; able to work with cross-functional partners to achieve alignment and results.
  • Proactive communicator who can deliver clear updates on channel performance, risks, and strategic recommendations to stakeholders, including executive leadership.
  • Deep curiosity about evolving customer needs, market trends, and new growth technologies and channels.
  • Treats the company's spend and resources with care, balancing ambition with operational discipline and ROI focus.
  • Bachelor's degree in Marketing, Business, Data Science, or related field required; advanced degree preferred.

Benefits

  • Full medical, vision, and dental
  • 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
  • 12 paid holidays, plus one floating holiday
  • Up to 14 weeks of parental leave
  • Monthly wellness subsidy
  • Work from home reimbursement
  • Flexible spending account
  • 401(k) retirement savings plan
  • Employee stock purchase plan

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